Digital Marketing Strategies: Sainsbury's and Farm Foods Analysis

This presentation examines the application of digital marketing as a communication strategy, analyzing campaigns by Sainsbury's and Farm Foods. It explores how these companies leverage digital platforms to promote their products, engage customers, and build brand image. The analysis connects these campaigns with the marketing mix, particularly promotional strategies, and discusses their effectiveness in reaching target audiences and driving customer engagement. The presentation highlights the dynamic nature of the market and the importance of digital marketing in today's business environment, concluding that digital platforms enhance promotional methods and are crucial for business success. The presentation includes references to support the analysis.

Use Of Digital Marketing In A Specific
Communications Strategy
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Contents
• Introduction
• Digital campaign strategy of Sainsbury’s
• Digital campaign strategy of Farm foods
• Conclusion

INTRODUCTION
The presentation is based on analysing the effectiveness of use of digital
marketing as a communication strategy. The campaign used by various
companies is mentioned and connected with marketing mix and how it
was successfully communicated by the company to grab large number of
customers. Digital marketing is a strong tool that is used by organisations
to promote the products and services and to establish a brand image of
the organisation in the marketplace.
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Digital Marketing and Promotions

CONTINUE
It today's era the use of technology is growing at a rapid phase, the
environment has turned dynamic and to compete in this environment it is
vital for business to update themselves. Digital marketing is a tool that is
used by organisation to promote their brand it includes social media
marketing, content writing, search engines that help to attract more
customers as the use of internet has enhanced the reach to customers.
Digital marketing is used as a good way top communicate with customers
and make them aware about the brand. One of the tool under marketing
mix is promotion and promotional strategy has became stronger and has
helped the organisation to communicate the things better with the
customers that are scattered indifferent geographical locations.

DIGITAL CAMPAIGN STRATEGY OF
SAINSBURY’S
Sainbury's being a famous and
second largest chain of supermarkets
launched a campaign “Food Dancing”
challenge with a motive to attract
more customers. It is a good way to
engage customers and influence
them about the brand.

DIGITAL CAMPAIGN STRATEGY OF
FARM FOODS
Farm-foods is a British
supermarket that has its
headquarters in Cumbernauld,
Scotland. The company deals in
frozen food and has around three
hundred stores in United kingdom.
The campaign launched by
company was to promote the
frozen products through digital
media. The company has
understood the current trends in
the market and launched their
campaign through digital platform.

SUMMARY
• From the above presentation it can be concluded that the world is
dynamic and companies need to update themselves to gain customer’s.
Digital marketing is a new strategy that is being used by companies to
attract more customers and spreading awareness about their products
and services.
• The companies try to communicate in an effective way to its customers
as that forms an image of the company in the minds of customers. The
use of digital platforms has enhanced the promotional ways of
companies. Moreover, two campaigns launched on digital platforms and
the effectiveness of launch of these campaigns through digital platforms
is also mentioned in the presentation.

REFERENCES
AHMED, T.A. and GOMATHY, K., 2020. DIGITAL MARKETING–A BUSINESS PERSPECTIVE. Studies in Indian Place
Names, 40(18), pp.1695-1698.
Andrian, S.E., 2019. Digital Marketing dan Ragam Produk pada Minat Beli Konsumen Toko Online Shopee (Studi Kasus
pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Universitas Bhayangkara Jakarta Raya Angkatan 2016). Ekspektra:
Jurnal Bisnis dan Manajemen, 3(1), pp.14-24.
Grubor, A. and Jakša, O., 2018. Internet marketing as a business necessity. Interdisciplinary Description of Complex
Systems: INDECS, 16(2), pp.265-274.
Helsen, K., 2019. Digital marketing in the global marketplace: Latest developments.
Rani, K. and Rani, S.S., 2017. Impact of Big Data analysis in digital marketing. International Journal of Innovative
Research and Advanced Studies, 4(1), pp.140-142.
SVOBODOVÁ, M., 2019. Digital marketing strategy for a selected business (Doctoral dissertation, Mendelova univerzita
v Brně, Provozně ekonomická fakulta).

Thank you!