Sainsbury's Sales: Food Product Planning, Operations, & Strategies

This report analyzes Sainsbury's sales planning and operations, focusing on food products, particularly Italian dishes targeted at younger demographics. It outlines the company's pricing strategy for various food items, including traditional, Italian, Chinese, and Indian dishes, as well as combo options. The report details Sainsbury's sales strategies, which include offering schemes and discounts to influence buying behavior, and marketing approaches such as word-of-mouth, traditional media, and personal selling. Advertising tactics like social media, direct mail, and mobile applications are discussed, along with promotional strategies utilizing public places, sponsorships, and academic events. The company targets youngsters and children, employing pricing methods like cost-plus and market-led pricing. The report references academic sources to support its analysis of Sainsbury's sales and operational strategies.

SALES PLANNING AND
OPERATIONS
TASK 2

INTRODUCTION
 Sales is an key aspect of the business entity, without it
firm cannot survive in the industry where it operates.
 The company Sainsbury offers various kinds of product
and services in the market such as food, grocery,
homecare, bakery items, beauty products etc.
 Further, it provides various financial services to the
customers across the world. In the present case there is
food products are chosen where focuses on Italian
dishes.
 For that the company needs to attract youngsters because
old age people are less interested to take Italian food
items rather than taking hygienic and traditional dishes.

PRICES OF FOOD PRODUCT
 Level of prices of food items offered by Sainsbury retail
company are different on the basis of dishes. Further,
different prices of different dishes of food items are such
as below:
 Tradition food dishes 2 GBP
 Italian dishes 3.5 GBP
 Chinese items 4 GBP
 Indian food products 5.3 GBP
 Combo of three dishes 8 GBP

SALES STRATEGY
 In order to sell the food products Sainsbury has various types of
tactics and strategy for attracting higher number of buyers and
increase level of sales.
 Here management of the Sainsbury provides different kinds of
schemes and allowances to the consumers by which their buying
behavior gets influence.
 In addition to this, the company allows discounts when user
purchases two or more number of food products.
 Higher the level of schemes and discounts lead to reduce total
price of food items by which the customers want to consume
such dishes.
 Better and attractive strategy to sell various food items helps to
the Sainsbury for enhancing level of sales and revenue at the end
of financial year.

WAYS FOR MARKETING FOOD
PRODUCTS
 Word of mouth
 Traditional media
 Personal selling

ADVERTISING TACTICS
 Social media
 Direct mail
 Mobile applications

PROMOTIONAL STRATEGY
 Public place
 Sponsorship
 Academic events

TARGETING STRATEGY
 The company targets mainly two kinds of market which
are such as youngsters as well as children.
 These ages of people attracted towards various kinds of
food items like Italian, Chinese and different tests by
which revenue will be generate at higher level.

PRICING METHODS
 In order to determine selling prices of food products
Sainsbury uses mainly two pricing techniques which are
as below:
 Cost plus
 Market led

REFERENCES
 Heizer, R. and Barry, R., 2013. Operation Management,
Sustainability and Supply Chain management. Pearson,
UK.
 Hübner, A. H., Kuhn, H. and Sternbeck, M. G., 2013.
Demand and supply chain planning in grocery retail: an
operations planning framework. International Journal of
Retail & Distribution Management. 41(7). pp. 512-530.
 Blume, J., 2013. Sales Presentation Objectives. [Online].
Available through: <
http://www.brightcarbon.com/blog/sales-presentation-
objectives/> [Accessed on 19th March 2017].

THANK YOU