BM461 Global Business Environment: Sainsbury's SWOT and Impact Report

This report presents a comprehensive analysis of Sainsbury's, a multinational retailer in the UK, focusing on its global business environment. The report begins with a SWOT analysis, identifying the company's strengths, weaknesses, opportunities, and threats within the competitive market. The strengths include Sainsbury's position as a major supermarket chain, its expansion strategies, customer-focused business philosophy, innovative promotion strategies, diversified operations, and financial services. Weaknesses involve low margins, brand switching challenges, growing procurement costs, and stiff competition. Opportunities include market entry through joint ventures, self-checkout machines, expansion into emerging economies, and exploring rural sectors. Threats involve increased globalization, the need for effective quality and financially valuable products, and the impact of Brexit. The report then explores the operational impact, focusing on human resource management (HRM) and marketing. The HRM section discusses the role of HR in managing working standards, recruitment, training, and development to enhance workforce performance and brand image. The marketing section covers strategies to develop customer relationships, improve customer experience, and address market demand, ultimately aiming for higher sales and market awareness. The report concludes that a favorable strategy and tactics are implied to gain sustained profit and growth.