Globalization and Sainsbury's: A Business Development Project

Desklib provides past papers and solved assignments for students. This project analyzes globalization's impact on Sainsbury's.

Managing a Successful Business
Project

TABLE OF CONTENTS
LO 1.................................................................................................................................................1
Establish project aims, objectives and timeframes based on the chosen theme..........................1
LO2..................................................................................................................................................7
Conduct small-scale research, information gathering and data collection to generate
knowledge to support the project.................................................................................................7
LO 3...............................................................................................................................................12
Present the project and communicate appropriate recommendations based on meaningful
conclusions drawn from the evidence findings and/or analysis................................................12
LO 4...............................................................................................................................................25
Reflect on the value gained from conducting the project and its usefulness to support
sustainable organisational performance.....................................................................................25
References......................................................................................................................................31

LIST OF FIGURES
Figure 1: Project milestone schedule...............................................................................................8
Figure 2: Work breakdown structure...............................................................................................9
Figure 3: Gantt chart......................................................................................................................10

LIST OF TABLES
Table 1: Project logbook................................................................................................................32

LO 1
Establish project aims, objectives and timeframes based on the chosen theme.
Project Title: The current project is related to identify the positive cultural, economic and
ethical influence of globalization on various business functions of retail organizations such as
Sainsbury (Ghemawat, 2016).
Introduction: Globalization can be defined as the geographic dispersion of various industrial
and service activities such as cross border networking of various organization with the help of
assets sharing and joint ventures as well as research development, production and distribution
and likewise. Sainsbury is highly influenced by globalization in various manners such as
increasing trade across borders, labour migration, emergence of brands, off shoring and
outsourcing of production, as well as expansion of foreign direct investment (FDI). It has
resulted into increased competition along with financial and economic shift from developing to
emerging economies.
Project management is effective in identifying the appropriate business strategies and models
that can be adopted by Sainsbury to stay ahead as a result of competition because of
globalization (Kerzner and Kerzner, 2017). It includes various stages such as:
Conceptualization: suggestions and participation of stakeholder plays an important role in
formulating the plan of the project.
Project planning: It will focus on cost, scope, quality and other such aspects that will contribute
towards decision making. It will be assisted with the help of Gantt chart and estimation of
budget.
Launch and Execution: The stage is effective in implementing the plan as well as for maintaining
the quality of the product while tracking the performance.
Controlling Performance: Actual performance is compared with defined objectives to identify
the lacking areas in terms of performance and cost.
Project Closure: it involves final launching of the project along with project reporting.
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Research background: The research will help to identify the influence of globalization on
various functional departments of Sainsbury and in this context it will further identify the
positive influence and growth related to economic and financial status of Sainsbury (Giddens,
2018).
Research Aim: The main motive of the research is to identify the positive ethical, economic and
cultural influences of globalization on various business functions of Sainsbury. It aims at
identifying strategies and business models that will support gaining competitive advantage as a
result of globalization.
Objectives:
 To determine positive influence of globalization on various business functions
 To identify the appropriate business strategies for overcoming the limitations of
globalization (Ghemawat, 2016)
 To undertake data collection and analysis in an ethical manner
Research Questions
1. What is Globalization?
2. What are the positive implications of globalization faced by the organization on
various business functions?
3. What changes have been observed in financial and economic conditions of the
organizations as a result of globalization?
4. What the business strategies that can be adopted by the organization to stay ahead in
competition because of globalization?
Literature Review
According to Coleman (2016), Globalization is the process that facilitates easy interaction and
integration of business organizations across the globe. It has resulted into greater investment
opportunities as well as enhancement of international trade that has further helped the countries
to gain competitive advantage while undertaking production processes. It is also defined as the
economic concept that supports easy movement of goods and human resources across borders.
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Along with positive implications, there are certain adverse influences of globalization on various
business functions that can be overcome by developing effective business strategies.
Positive cultural, economical and ethical impacts of globalization
As per Kennedy et.al.(2017), globalization has contributed in positive manner while enhancing
its overall performance in terms of its operations. It will improve its economic conditions with
the help foreign direct investments. Positive economic influence of the globalization will
strengthen the financial position of the organization and various functions such as marketing can
make use of more financial resources for attracting more number of customers as well as by
developing marketing strategies to expand the market at global level. Lum, (2017) stated that,
positive cultural influence will support the retail organizations to gain an advantage of skilled
workforce which in turn will facilitate the organization to develop innovative products. In
addition to this, globalization will help the businesses to have better understanding of business
ethics at global level which will further help to attain information related to changing business
policies, consumer satisfaction, employee benefits, as well as welfare of society.
Project management Plan
The plan includes various elements that support project completion in an effective manner and
are as follows:
Scope: The current project has scope to identify the positive ethical, economic and cultural
influence of globalization on various functions of business within Sainsbury. Relevant
techniques and methods will be utilised for collecting the data that will result into project
completion (Fleming and Koppelman, 2016).
Cost: Research cost will include all the resources such as human resources, technical resources
and financial resources for completion of the project. The research will estimate £2500 along
with additional cost of £300 as contingency reserve for handling risk.
Timescale: It will forecast the time duration for project completion as per the set deadline. It has
effectively planned the activities for 42 days i.e. 6 weeks for accomplishing the project.
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Resources: The planning will focus on planning human resources, technical resources and
financial resources that will further contribute towards successful completion of the project.
Communication: It is essential for the project manager to undertake the process of
communication for sharing the information related to project among stakeholders and employees.
Quality: Overall quality of the project can be maintained by using Gantt chart as well as Work
Breakdown Structure (WBS) for performing various research activities as per the schedule as
well as for generating positive outcomes (Harrison and Lock, 2017).
Risk: It is important to overcome the risk factors that include cost and time management for
attaining desired aims and objectives.
Project Milestone:
Figure 1: Project milestone schedule
Work breakdown structure:
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Figure 2: Work breakdown structure
Project structure (Gantt chart):
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Globalisation impact
project
Plan
Analysis
of scope
Planning
of
timescale
Development
of context
Analysis
of market
Requirements
of resources
Analysis of
stakeholders
Analysis
of Budget
Analysis
of Risk
and
benefit
Analysis of
competition
Prior
designing
Selection
of
strategy
Proposal
designing
Market
potential
determina
tion
Designing
Physical
resources
Managment
of risk
Making of
decision
Execution
Documentation
PLan
execution
Testing and
reviewing
Test
physical
installation
Analysis
of quality
After
execution
Developm
ent and
training
Stakeholder
suggestions
Closing of
project

Figure 3: Gantt chart
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LO2
Conduct small-scale research, information gathering and data collection to generate knowledge
to support the project
Research Methodology
Research type: The current research uses mixed method research for gaining reliable outcomes.
It includes both qualitative and quantitative methods for conducting the research relevant to the
topic (Brannen, 2017). Both the methods are highly reliable however the current report relies on
quantitative method of research that support gaining statistical information related to identifying
the positive influences of globalization on various departmental functions of Sainsbury.
Data Collection Method: Primary and secondary methods of data collection can be used for
collecting the appropriate information related to the globalization and its influence on various
functions of Sainsbury. The current study will use primary method of data collection so that fresh
information related to the topic can be collected as per the experience and knowledge of the
respondents. There will be no biasness in the collected information as the entire information is
collected from the experience of the respondents.
Sampling Technique: The current research will use the method of random sampling technique
that will focus on selecting the respondents randomly from the selected population and their
responses are recorded on the basis of their knowledge and experience (Etikan, et.al.2016). The
chosen sampling size for current project is 50 employees of Sainsbury for gaining influence of
globalization on its various business functions.
Ethical Consideration:
The current project is conducted by considering all the research ethics in terms of confidentiality
of the information collected from responses, morality and research conduct. The collected
information is secured in computerized form with password security along with encryption code
for better security of the information. The research is conducted by ensuring that no personal
questions are asked along with fair decisions.
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Questionnaire:
1. Do you have appropriate knowledge related to globalization?
 Yes
 No
2. Globalization is beneficial for the organization in terms of financial and economic shift?
 Agree
 Do not Agree
3. What are the major influences of globalization that are highly observed in your
organization?
 Expansion of foreign direct investment
 Increasing trade across borders
 Increasing offshore production
 Emergence of global brand
4. Are there any negative influences of globalization upon Sainsbury?
 Yes
 No
5. State the negative influences of globalization experienced by the organization?
 Increased competition
 Low employment opportunities
 No impact
6. What are the best strategies that are adopted by Sainsbury to enter into the new market?
 Foreign direct investment
 Franchising
 Mergers and acquisitions
 Others
7. Business expansion has helped the employees to gain various benefits as a result of
globalization. State the benefits.
 Development of skills in professional manner
 Interpersonal skill development
 Employee benefits
8. What is your opinion on business expansion across countries by Sainsbury?
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