Innovation and Commercialisation Strategies: Sainsbury's Report

This report provides a comprehensive analysis of innovation and commercialisation strategies within Sainsbury's, a leading UK supermarket chain. It begins by defining innovation and comparing it with invention, highlighting their significance in driving business growth. The report then examines Sainsbury's culture, leadership, vision, and teamwork, illustrating how these elements shape commercialisation efforts. The 4Ps of innovation (Paradigm, Product, Process, and Position) are explored in detail, demonstrating their role in shaping innovation ideas and the innovation funnel. Furthermore, the report investigates the commercial funnel and the application of the New Product Development (NPD) process, including the identification of pain points. The generation of an innovation enterprise case with funding sources is also a key focus. Finally, the report assesses the tools and platforms Sainsbury's uses to develop and protect its intellectual property and knowledge, concluding with a summary of key findings and recommendations.

Innovation and
commercialisation
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Table of Contents
INTRODUCTION...........................................................................................................................3
LO1..................................................................................................................................................3
P1 The Significance of innovation in the company and also compare with invention...............3
P2 Sainsbury's, culture, leadership, vision and teamwork shape commercialisation or
innovation....................................................................................................................................5
LO2..................................................................................................................................................8
P3 The innovation of 4Ps used in the term of innovation funnel and shape the innovation
ideas. ..........................................................................................................................................8
LO3................................................................................................................................................11
P5 Significance of the commercial funnel and application of New Product Development
(NPD) process for the innovation and commercialization ......................................................11
This is also applicable for discovering the pain points in the business development process. 12
There are different steps follows for generation of new product development- ......................12
P6 Create an Innovation enterprise Case for firm that include different ways to access funding
...................................................................................................................................................14
LO4................................................................................................................................................16
P7 Various type of tool and platform that used in the Sainsbury's for develop, protect the
intellectual property and knowledge.........................................................................................16
CONCLUSION..............................................................................................................................18
REFERENCES..............................................................................................................................19
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INTRODUCTION
Innovation and commercialisation is a term that perform different activities and actions in
proper manner. Innovation is based on ideas that help for purpose of growth and development.
Commercialisation is a subset of innovation that converting idea and concept for the business
purpose. Sainsbury’s is the fastest growing organization which is based on the super market in
UK with share 16.9% in the supermarket sector. This report will discuss about the innovation
and how it important for the organization. This assignment will describe the different vision,
leadership, team work and culture of the innovation. Furthermore, it will summarise the 4P's of
innovation that determine the use of innovation funnel in the business operations and functions.
This report will describe the development of frugal innovation which is useful in the Sainsbury’s
organization. At last task, there are different types of tools that useful for protect the intellectual
property or knowledge in effective manner.
LO1
P1 The Significance of innovation in the company and also compare with invention.
Innovation is a method or process that translating the idea and invention. This process
will help for creating values for the customers. Innovation is must an idea that replicable at the
economical cost. It is the best process for increasing the productivity and profitability in the
marketplace. Innovation is a process that useful for developing new product for increasing the
productivity and profitability. This technique is mainly used for change the method and process
to perform the business operations and functions. Innovation is also applicable in the enterprises
and also change their strategy on the basis of working. In this way, Sainsbury’s firm will
improve the operations and functionality of the organization. This process will useful for adding
some effective features to the product. Invention can be referred as development of new good
and service in the organization that help in the development and growth of sustainability.
Sainsbury’s is the fastest growing organization in global marketplace in UK. This
organisation is located in London that generate more revenue approximately 2.6 crores in the
year of 2017 (Casey, 2018). In past few analyse, it can found that there are different types of key
measurement aspect on the basis of operations and marketing trends. Sainsbury’s follows
different strategies and planning in order to complete their task and function in proper manner.
Innovation is the best approach which help for improve the business plan according to the need
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and requirement of business. This technique also helpful for increasing the sustainability of long
term used. There are some important factors followings:
 Innovation help business operations and diversifying- Innovation is technique or
method that applicable in commercialisation of organization to manage their daily
operations and business activities. Sainsbury’s firm always change their strategies
because they are putting some efficient idea for increasing the business activities.
Manager is planning the effective plans for successfully increase the growth and
development. Team management is playing important role in the organization because
employee implement new ideas in order to adopt new technology in their working
culture. This will help for improve the business process in effective manner.
 Invention of modern technique- Modern technology is the best part of organization to
develop their business process and efficiency towards their working culture. Sainsbury’s
adopt new technology and improve the working procedure of business as well as
employee. Each and every employee putting some efforts towards their specific goals and
achievements (Clausen and et.al., 2018). Tool and platform are the best equipments that
help for increasing the output of employee and it will turn into the environment of
Sainsbury's.
Sainsbury's firm is recently increase the production in marketplace and produce the
different technology regarding the device that improve the performance and growing rapidly.
Innovation and invention are used for generating profit for the future growth and development.
Differentiate between the innovation and invention
Innovation Invention
 Innovation process should provide the
unique idea for the competitive position
in the marketplace.
 This process is based on the conceptual
to use the strategic for achievement of
goals and objectives.
 Innovation is useful for creating the
product and process.
 Invention is not applied the ideas in the
business process. It does not know for
achieving the goals or not.
 This process is help for building an
effective relationship with the another
suppliers.
 Invention is useful for improving the
market values and participate to
significant contribution towards the
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existing product.
P2 Sainsbury's, culture, leadership, vision and teamwork shape commercialisation or innovation
Sainsbury's firm uses an application for creating effective concept that may be affect the
enterprise's operation for long term. Sometimes, the affect many be positive and negative
because it depends on the overall business goals and objectives. This organization will adopt
innovative ideas for performing different task in proper manner. Leadership is a process that
motivate to their employee towards their achievements and goals. In Sainsbury's, Leader is also
trying to cooperate with the other team member to identify the need and requirement of business.
They also directing the employee to increase their performance towards the objectives. There is
some specific role and responsibilities of leader to manage the entire workforce and also adopt
new technology for increasing the business all over the world (Davies, 2018).
 Vision- Each and every organization has some specific vision and mission. In this way,
Sainsbury's follow the innovation strategies for increasing the profitability and
productivity in marketplace. Main vision of this organization to motivate their employee
towards the work and achieving their objectives. Innovation technology affect the overall
vision and mission in term of negative and positive ways.
 Culture- Innovation technique applied in the Sainsbury's firm that has to be changed the
entire development of new product and their services. Manager provides the proper
training to their employee so that they easily understand the need and requirement of
business process. It is required for organization to promoting their new culture and
influence the employee towards their targets. An effective working culture positive
impact on the employee working style.
 Leadership- Leadership is the best style for manager that hold the entire team and staff
member in proper manner. An effective leader always mange their roles and
responsibilities towards their organizations. A good leader communicate with the
employee to identify their need related the business and influence towards the work.
Motivational activities are used for developing the confidence level of staff member. In
this way, they perform their task in proper manner (Kriz and Welch, 2018).
There are five types of leadership style applicable in the organizational culture of Sainsbury's.
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Leadership is basically the ability of an individual team or group that influence and motivate
towards the organizations.
 Directive leadership- It is beneficial for Sainsbury's where the leaders directive towards
their growth and development of business process. This leadership is provided the right
direction to the leaders and create a class based on each and every position in the
organisation.
 Transformational leadership- It is based on the transformational leadership that explore
their culture of sainsbury's and also making for improve the quality of team members or
provide the honest feedback.
 Participative leadership- this leadership is build the trust and commitment towards the
employee and change the entire system of business process. In this way, Leaders can
make final decision and collaborate with the team members in the sainsbury's.
Types of organizational culture-
Organizational culture is basically to share the assumption, belief and values which govern the
behaviour of employee in the organisation. In this way, they strongly influence on the employee
and staff member in the firm.
 The Clan Culture- This type of organizational culture is collaborated with the team
members to share the commonalities. This culture will help for managing the entire
business and communicate with the employee to achieve their goals and objectives.
 The Market culture- this culture will create dynamic competition and also achieving their
specific results and outcomes. It is based on the goal oriented to demand in the
organization and also increase the productivity and profitability in marketplace.
Team work and type of team-
Team work is basically the collaboration between the staff members to achieve their
goals and objectives. It is necessary for Sainsbury's to work together and understand the need or
requirement of employees. An effective team uses the appropriate resources that make used
proper supervisor and guidance to support the organization. There are important features
application in team to achieve their goals and targets such as cooperation, communication,
interdependence and communication.
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Type of team- Problem solving team- In Sainsbury's, this type of team is mainly focus towards the
problem that generated in the organization. For Example- In 2008, financial crisis affect
the organization task and business operations. Virtual team- This team is mainly communicated with the digitally to another person.
They are communicated with each other by using communication tool to manage the
team building which based on the weakness and strength.
 Self management team- This team will perform different task in the organization proper
manner. Each and every team members have more responsibilities to provide the best
quality of product and service to the consumers. This team will carry out the supporting
task such as scheduling, planning and managing he leave policy in appropriate ways.
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LO2
P3 The innovation of 4Ps used in the term of innovation funnel and shape the innovation ideas.
The 4Ps model and innovation mix applicable in the business process because this
technique will help for shape the innovative idea towards the growth and development. This tool
provides the direction of where you required the business operations and functions. Innovation
mix tool useful for exploring the enhancement of business in different areas. 4Ps innovation is
analysis the different elements that requires for business development.
 Paradigm- This is the first approach and objective to innovate the existing business
model in the company. Sainsbury's use the innovation to improve the business in
effective manner. The business change could be radical but it is important that all
changes are positive that impact to increase the business operations and functions across
the world (Do and et.al., 2018). The changes include changing to public the product by
online mode. For Example- Sainsbury's provide the bill by messages and email etc.
 Product- The innovation process will improve the quality of product and service in
Sainsbury's firms. This process is applied new technology for development of product
and then afterwards, it can be launched new product in the marketplace. Main aim of
organization to provide the best service to their customer that's why it requires improving
the quality of product and service which is necessary for used the innovative technique to
increase the sales and production in global world. For Example- Sainsbury's provide the
home delivery services to their customer in fixed time intervals.
 Process- Sainsbury's follows the effective approach that provided the best working
services to their customers. For Example- In store, there are large number of queues and
calculation solve at the time of billing process. This organization can be used the
automatic machine that generating bills to the customers. On the other hand, the
recruitment and selection process done in different countries that help for organization to
gain the popularity among the candidates.
 Position- Sainsbury's is based on the supermarket or profit generated company. This
organization always maintain their position in global marketplace. This company will use
innovative technique for increasing the production and sales. Sainsbury's also participate
in the social welfare or contribute towards the business environment.
Innovation Funnel-
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Sainsbury's firm uses the innovation funnel model and this model will help for gathering
the idea and implement in the business operations and functions. This funnel encourages the
organizational for creating an effective idea and also analyse the new opportunities in the
business process. This funnel will help for sainsbury's to put the conceptualize ideas before
investing the resources and time (Ou-Yang and et.al., 2018). In this way, it can be measured the
profitability and success of the company. Sainsbury's can easily analyse the risk and success rate
in the business activities.
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Illustration 1: innovation funnel
(Source: Innovation funnel, 2018)

P4 Development of frugal innovation and useful in Sainsbury's
Frugal innovation is main process that help for enterprise to mange the resource
limitation such as institutional and material, financial etc. This concept is gaining the popularity
in marketplace. Sainsbury's can remove all the non-essential attributes and other elements top
their working methodologies. These methodologies provide the more comfortable which is
affordable for the organization.
This innovation is useful for reducing the operational cost of business and gain the more
attention towards the innovation. In the modern technology, the frugal innovation is mainly
concern about the sustainability and reuse the same product in marketplace.
Sainsbury's firm also modify and change the method or process of packaging and
targeting the potential consumer for promoting their product and service in marketplace. The
material used for packaging different to the cost of operational. Sainsbury's use the environment
friendly material which is beneficial for the environment (Seidenstricker and Antonino, 2018).
This firm provide the new experience to the organization and also contribute towards the
sustainability objectives.
Other hands, Sainsbury's is promoting the paper reuse and recycling the waste material
that helpful for the environment. It also motivates the people towards the sustainability cause. In
this way, frugal innovation approach manage the service and product in proper manner.
Example of Funnel Innovation-
In Sainsbury's, the manager is innovative new idea for collecting and gathering all
information to different sources. In this firm, the executive authority is selecting the specific idea
and implemented in the business development process. Sainsbury's is a leading firms to launch
new product in marketplace and more customer attracts towards their products and services.
Sainsbury's organization is used the funnel innovation process to maintain their market
position, size, profit, cost and quantities of the product that supply in the marketplace. Innovation
funnel is measure the profit of business process which required for identifying the actual
resources to maintain their overall performance.
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LO3
P5 Significance of the commercial funnel and application of New Product Development (NPD)
process for the innovation and commercialization
It is basically series of events that leads to move towards their specific goals and
achievements. This funnel is used in the organization to identify the need and requirement of
business. In this way, Sainsbury's firm is achieving the goals and objectives.
New Product development is a concept that applied on the business operations to manage the
process in proper manner. Sainsbury's develop new product for customer and also increase the
productivity and profitability. This is the best platform through which opportunities are created
for expansion of business activities. Sainsbury's firm is applied the new concept and features in
the product development. New product development process will help for generate huge amount
of profit and gaining the market share. There are different types of steps applicable in the new
product development. Commercialization- New development process is useful in the business strategies for
increasing the profitability and productivity. Commercialisation is a process for launch
new product or production method in the organization. Development ideas is the best
process which help for promoting their new working style and techniques.
Commercialisation can be considered as promotion of product and service that is
produced by the Sainsbury's. Manager uses various types of tool and platform for
creating new product (Servajean-Hilst and Calvi, 2018).
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 Development and growth of company- The growth and development depend on the
product and service quality that's why Sainsbury's always maintain their position in
marketplace. This organization is linked with the consumer to provide the best quality of
product according to their need and requirement. Sainsbury's also used the marketing
approaches for promoting their product in market. This is the best factor to increase the
popularity in which more customers are attracted towards their services. Business analyse- Business analysing is the important part of organization to identify the
need and requirement. This will help for determine the actual cost of product in various
competitors industries. Those who are dealing with the existing product but provide the
different functionalities to the consumers (Spescha and Woerter, 2018).
 Creates value for consumers- For the establishment of new product add values towards
the services and facilities of the customer. Development and growth of sainsbury's
depend on the successful implementation of new product development.
Application of commercial funnel
 Commercial innovation funnel is basically used for promoting the product and service in
marketplace. In Sainsbury's, this firm also used this process to promote their new product
in global world.
 This funnel is generally applicable in the business process to solve the problem regarding
the business growth and development.
This is also applicable for discovering the pain points in the business development process.
There are different steps follows for generation of new product development- Idea generation- This is initial step for product development to implement ideas and
thoughts towards the marketing research. This process will search for marketing
conditions in both international and national level. Afterwards, they can plan according to
the need and requirement of business process. It is also getting the feedback from the
dealers regarding the services and quality. Idea screening- This step will help for screening the ideas and also considered the main
points to increase the production and manufacture in marketplace. In sainsbury's,
Manager is also considered some important questions such as can existing marketing sell
the new product??
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