Innovation and Enterprise (BMS409): Sainsbury's Case Study Analysis

This presentation provides a comprehensive case study of Sainsbury's, focusing on the impact of innovation on its business practices. The presentation begins with an introduction to Sainsbury's and its market position, followed by an analysis of how innovation is implemented within the organization. It explores various aspects of innovation, including the introduction of new technologies like voice search systems, advanced in-store technologies, and innovative products such as indoor playing areas for kids and vegan stores. The presentation also covers new delivery methods and the handling of customer complaints through innovative technology. The role of knowledge and skills in driving innovation is also discussed, including market analysis, skill development, and employee enhancement. Furthermore, the presentation examines the influence of innovation on business practices, such as product customization, ethical considerations, and the use of digital marketing and personalization in email marketing. The presentation concludes with a list of references used for the research and analysis, providing a solid foundation for the findings presented.

Innovation and Enterprise (BMS409)
The relationship and influence of
innovation knowledge and skills:
A case study of Sainsbury’s
I declare that this assignment is all my own work and that I have acknowledged all materials used from
the published or unpublished works of other people. All references have been duly cited.
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Table of Contents
Slide 1
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For this presentation, Sainsbury's has been chosen. It is a British Company that provides
groceries and other related products to its various customers in the market. In this presentation,
the focus will be made on the impact which innovation has on the various business practices
within an organization.
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Slide 2
In Sainsbury's, the managers aim for innovation to provide something new to their various
customers in the market. Introducing some new concepts in the product or service of the business
is termed as innovation. The company can introduce 'Voice Search System' in their supermarkets.
Although every section is headed with the category of the items, it still contains customers who
waste their time searching for the required product. Competitors such as Walmart and Kroger
gained a competitive edge by introducing this type of system with Google Assistance.
Justification- There is a justification of innovation to be brought in the organizations because of
the changing dynamic situations in the Business Environment. Through the use of PESTEL
analysis, these factors which can affect the organizations and the change which they are going to
bring can be analysed. Therefore in this way, Sainsbury's is justified in making the use of
innovation in its overall processes.
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Slide 3
Use of advanced technology in the stores-Therefore, the management of Sainsbury's is making
the use of advanced technology in the stores so that can provide better facilities to its
customers. The use of technology can transform the supermarket completely. Many times it
happens with people that they buy products which exceed their budget and then at bill store
they waste time in reducing and managing products in accordance with their budget. So, the
company can introduce a trolley which automatically shows the total monetary value of items
that a person puts in it. In this way, the customer will have an idea of the total money which
they have to pay.
Innovative products-Thus, the managers of Sainsbury's are identifying the new requirements
which the customers have in the market. Sainsbury's can introduce indoor playing areas for
kids and an entertainment area so that the people who came with their relatives but are not
interested in shopping will not get bored. This will ensure that they are not disturbing them
and the other person can shop efficiently. Even sections of vegan stores should be maintained
for the interest of the niche market.
New delivery methods-Thus Sainsbury's is making sure that these new delivery methods are
used so that the customers are effectively provided better services.
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Slide 4
Handling of customer complaints- Sainsbury's is making the use of innovative technology so
that the complaints of the customers are handled effectively and efficiently. The firm should
focus on the quick resolution of its customer’s complaints. This will help Sainsbury's in
maintaining as well as increasing their brand value and brand loyalty. The business should
also keep track of issues that customers face to provide better strategies to avoid these
problems happening in the future.
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Slide 5
For any organization, it is quite important to be applied. Sainsbury's managers are required to
ensure that it is used appropriately so that the various types of goals and objectives are achieved
effectively and efficiently. Management should have proper should about their target market.
They should be well notified of hanging trends and attitudes of people so that they can fulfill the
needs and wants of customers in an effective and efficient way.
Justification- The use of Knowledge must be made in the organizations because in this way the
firms will be able to make sure that their employees are able to better manage the functions and
operations effectively and efficiently. Further, the use of knowledge is justified in an
organization like Sainsbury's so that it is able to bring the changes which it is required to bring.
Thus the focus of the managers should be on knowledge enhancement.
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Slide 6
Influence on business practices-
Analysis & Interpretation-Therefore, the management of Sainsbury's is required to use it so
that the conclusions and recommendations can be obtained whenever desired. The
organization can make a market or customer satisfaction survey to identify key areas they
should focus on. These surveys can be in the form of questionnaires which staff can insist
their visited customers fill. In this questionnaire, their likes and dislikes about the store can be
asked with the firm will analyse and interpret to make effective strategy to gain a competitive
edge.
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Slide 7
Thus in Sainsbury's, these are very crucial from the point of view of the management. The focus
in the organization should be on skill development which will lead towards the attainment of
goals and objectives in the future time period. Good communication skill, effective people
management, teamwork, market analysis, problem-solving etc. are the skills which are required
by the firm to maintain their brand image.
Justification- Skills are required in the organizations because if its employees are skillful it will
be able to achieve its various types of goals and objectives easily. Therefore the use of skills can
be made in Sainsbury's so that it is able to identify the way it can bring relevant improvements in
the processes so that it can achieve strategic edge over the various competitors in the market
effectively and efficiently.
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Slide 8
Influence on business practices-
Enhancement of abilities of employees-In Sainsbury's skill development of the workers will
lead towards the employees working with more productivity and can contribute towards the
organization by making use of their full potential. Employees are the face of the organization.
They are the people who interact with customers. Employees of the supermarket, in context
to Sainsbury's, should be well trained about the company's policies and beliefs and even
enhancement of their personal skill should be focused which in turn will increase the brand
value of the firm in the mind of customers.
Promotion to specialization-Thus, in Sainsbury's the requirement is to ensure that specialization
is promoted so that the business works with higher productivity towards the accomplishment
of the tasks. Every firm has its own specializations that means the areas in which they are
good. The organization should focus on the promotion of these specializations with will point
out strong skills and values of the firm.
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Slide 9
Product customization-Thus in Sainsbury's, this facility is being extended to the customers as a
part of the innovative approach of the company. Some customization strategies that the firm
can adopt are – providing hand return notes to customers which are purchased beyond the
decided amount, the previous spending of customers can be recommended to them, and many
more. Even niche market requirements can be identified and fulfilled such as the vegan store,
small kids section in which toys are kept, etc.
More importance to ethics and values-Therefore, in the context of Sainsbury's it is quite
important for the managers to use them which will enhance the brand image of the company
in front of the customers. Quality of products provided, integrity and trust are ethics and
values which the company should never compromise upon.
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Slide 10
Development opportunities-Digital marketing-They are required to concentrate on its which
will enable them to target a wide range of customers so that revenues can be enhanced
leading towards more profits. Social media, influencer marketing these strategy enables the
firm to focus on their target market. As, most people nowadays use social media most of them
are youngsters, which are the target segment for supermarkets.
Personalization in Email Marketing-Thus in this way it will ensure that its customers are
highly satisfied. This strategy can be used by firms by keeping informed their customers and
then offers and discounts can be mailed to them.
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