Business in Practice (BMP3002): Sainsbury's Internal, External Factors

This assignment provides a comprehensive analysis of Sainsbury's, examining both internal and external factors that influence its operations and performance. The internal factors discussed include employees, organizational culture, and suppliers, highlighting their role in delivering quality services and maintaining strong relationships. The external environment analysis covers political factors like Brexit, economic conditions such as the UK's recession, social trends like the preference for organic products, and the impact of technology, particularly digital marketing. The assignment also explores how Sainsbury's impacts the external environment through initiatives like offering organic products and generating employment. Overall, the analysis demonstrates how Sainsbury's adapts to and influences its business context.