This report provides an in-depth analysis of Sainsbury's international marketing strategies, focusing on its expansion into global markets. The report begins by explaining the core concepts of international marketing and then dives into Sainsbury's approach to segmentation, targeting, and positioning (STP) within the Indian market. It then explores the company's adaptation and glocalization strategies, contrasting standardization and adaptation approaches, and highlighting the importance of understanding local market dynamics. Furthermore, the report examines Sainsbury's marketing mix, including product, price, place, and promotion strategies. The report also analyzes the product life cycle and utilizes the Boston Growth Matrix to assess Sainsbury's product portfolio. The conclusion emphasizes the significance of market knowledge for achieving optimal outcomes in international marketing ventures. The report references relevant academic sources and journals to support its analysis.