Marketing Functions and Sainsbury's: Roles and Interrelations

This report provides a comprehensive analysis of the marketing roles and responsibilities within Sainsbury's, a leading supermarket chain. It begins with an introduction to the broad scope of marketing, emphasizing its importance in achieving organizational goals. The report delves into key marketing roles, including production, selling, product, marketing, and societal-marketing concepts, illustrating their application within Sainsbury's. It then examines the key responsibilities of the marketing function in relation to the wider organizational context, highlighting interrelationships with departments such as finance, HR, and sales. The report also investigates the roles and responsibilities of marketing in reference to the marketing environment, including monitoring and segmentation. Furthermore, it critically examines the interrelationships between marketing and other functional units, emphasizing how these relationships contribute to profitability and effective functioning. The elements of the marketing function, including product, price, place, and promotion, are analyzed in relation to other functions within the organization. The report concludes by summarizing the association of marketing essentials with other departments and their impact on efficient business activities, supported by references to relevant sources.

ROLE OF MARKETING
SAINSBURY

TABLE OF CONTENT
• INTRODUCTION
• Examine the key roles and responsibility in context of Marketing function
• key roles and responsibilities of marketing which is related to wider organisational context
• Investigation of Roles and Responsibilities of Marketing in reference with Marketing Environment
• Critically examine the interrelationships between the marketing and other functional units
• Elements of marketing function and there relation to other function in organization
• Conclusion
• References

INTRODUCTION
Marketing is a wide scope in which includes various kind
of activities. It is a tool which is each and every company
utilise to promote their goods and services. It involved all
those functions which directed by manager to fulfil the
need and wants of customer. Marketing is considered to be
important function for an organisation because it helps to
achieve the company goal or objective. It is report as about
Sainsbury which is largest supermarket chain in the United
Kingdom (Chernev, 2018).

THE KEY ROLES AND RESPONSIBILITY IN
CONTEXT OF MARKETING FUNCTION
• Marketing is an important function for each and every company and it is
effective tool to satisfy the need and demands of customer. Management team
considered various marketing activities in which promote their product and
services. It involves to utilize various marketing strategies which is help to
target the potential customer and satisfy the demand of the end-users.
Sainsbury uses a marketing concept in effective and efficient manner which is
able to perform the business function. There are so many marketing essentials
which is important for company so discuss in next slide.

KEY ROLES
• Production concept-: It is the concept which is main aim to
increase the mass prodution and reduce the overall cost of
production. It involves run smoothly supply process so it also
affect the cost. In the reference of company, It also focused
the production concept due to smooth flow and decrease the
overall cost so increase the sales and profitability of the
company. It is essential concept to management team in which
help to enhancing quality services to their customer in order
to satisfy the need and wants of the customer(Cooper, 2020).

CONTINUE
• Selling concept-: It is a play vital role in marketing function. Selling concept is wider scope in which
uses various sales promotion technique so customer easily buy the product and services. It include
various sales strategies which is focused by manager accordingly plan the activities to promote their
product and services. It also includes to satisfy the need and wants of customer in order to long term
retain their customer. Selling concept is a tool which is Sainsbury also use in effective and efficient
manner to maintain long term relation with the customer which is main asset for the company

CONTINUE
• Product concept-: Product refers in term of tangible and
services refers to intangible both are important for the
company. Management team main focused on this
concept because help to contribution in the profitability
of the organisation. In relevance of company, it is help to
develop new innovative product and services developed
and changes are accordingly due to today's scenario is
changed. Organisation produce quality and convenient
product in context of customer so it directly affected
revenue of the firm(Nirschl and et. al., 2018).

CONTINUE
• Marketing concept-: Marketing and selling concept both
are different from each other. Marketing is tool which is
used by the company to promote their product & services
through various medium. It involves online and offline
mode in which various medium like advertisement and bill
boards. Sainsbury is majorly involving in this concept
because they identify the need and requirement of the
customer accordingly produce the product and services so
it is help to satisfy the need and wants of end-users.

CONTINUE
• Societal-marketing concept-: This concept said that
it is mainly for the welfare for the society so
organisation adopts this method to provides a
benefit for the community. In respect of company
( Paurva, 2019). It is market leader so it is essential
to focus on this concept. It involves company
offering those product and services to the customer
which is beneficial and not harmful and also take all
safety measures.

KEY ROLES AND RESPONSIBILITIES OF
MARKETING WHICH IS RELATED TO WIDER
ORGANISATIONAL CONTEXT
• This act as an essential element in organisation which is helpful no firm in managing
interrelationship with other department in relation to operating with coordinated
environment. This is helpful in achieving business objectives in well planed manner to
control the functions and establish maintained working environment. Marketing is
linked with each and every department in organisation where it perform various roles
and responsibilities to other department to achieve business objectives ion common
term. In relation to Sainsbury's, marketing and other department of organisation are
interlinked to each other which can be seen from in next slide:

MARKETING AND FINANCE:
• Finance department is major department in organization which
impact on function of firm. This is because it is useful for each
and every department because it provide funds to work on
different projects. This act as backbone of enterprise in business
market. In context of Sainsbury's, finance department in
organisation is also performing functions related to providing
funds to other department in firm according to there needs and
requirement. On the other side, marketing function is
performing functions related to promotion of products in market

MARKETING AND HR
• It is most important department in organisation as it play
various roles and responsibilities which are related to
managing function and achieving the goals and objectives
by using available resource. In context of Sainsbury's, there
is close relation in marketing and and human resource
department of firm. This is because marketing department
help HR department of firm by identification of current
trends within the market in relation to workforce
requirements to perform function in effective manner.

MARKETING AND SALES
• There is close relationship in meriting and sales
department of organization. This is because under
marking department there are various functions
which are performed by, manager to boost the
sales of product and services. In context of
Sainsbury’s, marketing function helps sales
department in selling the products by using tools
of marketing like advertisement, sales promotion
and many more.

INVESTIGATION OF ROLES AND
RESPONSIBILITIES OF MARKETING IN
REFERENCE WITH MARKETING ENVIRONMENT
These are various roles and responsibilities which are performed by marketing function in Sainsbury's
for management of marketing environment. Some of these are mentioned below:
• Monitoring: One of essential function of marketing is to monitor the internal and external factors
which impact on function of marketing and marketing environment. In relation to this, political
environment can be consider as an eternal environment factor which impact of marketing function.
Here, organisation needs to formulate and identify the changes which can impact in firm and use this
function in managing operations for better productivity and profitability.
• Segmentation: It has been said that marketing functions mainly chose approaches such as STP which
assist in determining various sections for the organisation. This will assist the management team of
company in order to target effective segment. For example, income level and age group are the basis of
segmentation in this context where managers need to identify the requirements of specific age group in
order to attract them.

CRITICALLY EXAMINE THE
INTERRELATIONSHIPS BETWEEN THE
MARKETING AND OTHER FUNCTIONAL UNITS:
• It can be seen that there are various functions which ahs close
relation with marketing function in organization. These function
are marketing, HR and many others which are useful in
achieving objectives of marketing. This relationship helps in
nourishing profitability and helps in performing as an
colloecti9ve functional unit by managing functions and
cooperation in organization. For instance, HR department in
organization use to provide trained employees which can
perform in marketing field. This shows cooperation in
organization and helps in managing working.

ELEMENTS OF MARKETING FUNCTION AND
THERE RELATION TO OTHER FUNCTION IN
ORGANIZATION
• Product: Product of organisation is directly linked to other function firm. This is because product
is use to be identity of organisation and all department has ultimate goal is to sale product and
services.
• Price: This is also linked with other function of organisation as price is common factor which is
decided by organisation after performing all other functions and these cost.
• Place: Place is also liked with various factors of organisation, under this function major role is
placed by HR function of firm. This is because they are performing function in firm.
• Promotion: This factor is also related to other function in organisation where it helps the functions
like HR and sales in managing promotion of firm.

CONCLUSION
With the help of above project, it can be
concluded that marketing essentials have
association with other departments of
organization such as finance, human
resources, operations and many more.
This interpretation assist a company to
perform various business activities in an
efficient manner.

REFERENCES
• Chernev, A., 2018. Strategic marketing management. Cerebellum Press.
• Cooper, C., 2020. Essentials of tourism. SAGE Publications Limited.
• Nirschl and et. al., 2018. Einstieg in das Influencer Marketing. Springer Fachmedien Wiesbaden.
• Paurva, S., 2019. Essentials of marketing research.
• Perreault, W.D., 2018. Essentials of marketing. New York: Mc Graw Hill.
• Purvis, J., 2016. Human resources marketing and recruiting: Essentials of digital recruiting.
• Rudden, D., 2016, November. Private Practice: Can You Hear Me Now? Marketing Essentials for Audiologists
in a Noisy Health Care World. In Seminars in hearing (Vol. 37, No. 4, p. 325). Thieme Medical Publishers.
• SHUKLA, P., 2016. Essentials of marketing research.

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