Analyzing Marketing Essentials: Sainsbury's Role and Responsibilities

This report provides an overview of marketing essentials with a focus on Sainsbury's, a large supermarket chain. It defines marketing, outlines its scope and importance, and then delves into the specific marketing functions within Sainsbury's. The report highlights the key roles and responsibilities of the marketing function, including identifying customer requirements, anticipating buyer needs, generating profit, conducting market research, and managing product distribution. It also examines the interrelationship between marketing and other functional units within Sainsbury's, such as HR, IT, and production, emphasizing the significance of collaboration to achieve business objectives. The report concludes by underscoring how the marketing function works with other departments to ensure product quality and customer satisfaction. Desklib provides access to similar solved assignments and study resources for students.

MARKETING
ESSENTIALS

CONTENT
Introduction
Definition of the Marketing:
Scope of the Marketing:
Importance of the Marketing:
Context to Sainsbury:
The key role and responsibility of the marketing function.
The role and responsibilities of the marketing related to the wider organisational context.
The significance of interrelationship between marketing and other functional units of
Sainsbury.
The key elements of the marketing functions and how they interrelated with the other
functional unites of an organisation

INTRODUCTION
The present study aim to determine the effectiveness of marketing and how it benefits to the
businesses in terms of increasing their performance and profitability. Marketing essentials is
mainly implemented as some important technique and tools in developing, promoting and to
deliver the facility concepts to the specific buyers. Marketing essentialities mainly have the
scope to understanding and promoting the advance ideas and modified proper investigation plan
that can be derived through necessity of marketing. In this present report the analysis is based
on Sainsbury, thus it is a large chain of supermarket, which operates all around the globe and
market their services and products to gain higher growth and advancement. The selection of
Sainsbury is appropriate because the company is having operations at wider level so the study
over the aspect of role and responsibility of marketing functions effectively.

Definition of Marketing
Marketing is defined as the activity or the set of institutions and the procedures for
creating, communicating, delivering and the exchanging the offered products and services
of the business which are creating value for the customers, clients, partners and the
society at wider level. In addition to this, Philip Kotler defines that the science and art of
exploring, developing or delivering value to fulfilling the desires of the targeted
population with the intention to generating profit. Marketing can also be evaluated as the
combination of assorted activities like Promotion, sales, purchase, public relation and
marketing campaign are some important tools of marketing and has a huge influence
over the business performance.

Scope of the Marketing:
Marketing is a wider process which provides a wider platform to the businesses to
establish interconnection with the customers and fulfil their desires with the support to
offering effective and essential products and services. The key scope of marketing is
analysed through the marketing offering of a business, therefore, the market mainly offer
combination of goods, services, persons, information, ideas and so on. That are offer to a
market to fulfil the particular requirement and wants of the people. They key scope of
marketing is to establish an interconnection within the business and the customers to make
suitable transactions which are creating value for the business in terms of generating profit
and also providing satisfaction to the customers with their offerings.

Importance of the Marketing:
Marketing has assorted significance in the context to business, in which some are associated as below:
•Marketing helps the business to engage with the customers effectively.
•Marketing Helps to Build and Maintain the Company’s Reputation.
•Marketing is significant in boosting the company’s sales and revenue.
•Marketing Helps to Build a Relationship Between a Business and Its Customers.
•Marketing also works as the communication channel which helps the business to inform customers
about the offerings of the product and services.
•Marketing Helps Your Business to Maintain Relevance.
•Marketing Helps the Management Team to Make Informed Decisions.

Context to Sainsbury:
In this present report the study is based on Sainsbury’s therefore, J Sainsbury plc trading
as Sainsbury's is the second largest chain of supermarkets which has its operations all
around the globe. The company has started its operations 151 year ago in the year of 1869
in Holborn, London, United Kingdom. It is a wide public limited company and established
by the strength and power of John James Sainsbury. The holding company, J Sainsbury
plc, is split into three divisions likewise Sainsbury's Supermarkets Ltd in which
convenience shops are involved, Sainsbury's Bank and Sainsbury's Argos. The group's
head office is in Sainsbury's Support Centre in Holborn Circus, City of London. The
company deals in supermarket, hypermarket store, forecourt shop and the convenience
shop.

The key roles and responsibilities of marketing
functions within an organisation.
Marketing function play effective role which
are evaluated as under:
 Identify customer’s requirements
 Anticipating buyer’s requirements
 Making Profit
 Market Research
 Product Distribution

The role and responsibilities of the marketing
related to the wider organisational context.
Some effective departments are evaluated as under which work together for
maximizing the profitability of the business via enhancing the range of
buyers: The roles of marketing can be explained as under:
• HR functions with Marketing
• IT Functions with marketing
• Production functions with marketing

The roles and responsibilities of marketing that
are related with firm.
Some effective departments are evaluated as under which work
together for generating high profit and brand awareness among
people:
Marketing and HR Department
Marketing and IT Department
Marketing and Sales Department

The significance of interrelationship between
marketing and other functional units of
Sainsbury.
Marketing is recognised as the imperative aspect of the business which is significantly
managed by the management and the higher authority of the business to ensure the
progression and success of the business in the manner to enhancing the product
recognition within market place. Therefore, marketing works closely with the other
functional unit of the Sainsbury for the intention to increasing the operations of the
business and enhance the brand reputation within the market. For example: the
marketing department also works with the finance department, however, suitable
marketing functions are needed to assessing the suitable economic sources to assisting
the planning, research, executing the marketing plan and the appropriate marketing
strategy for designing suitable marketing plan.

The key elements of the marketing functions
and how they interrelated with the other
functional unites of an organisation.
In the context to Sainsbury, the dependency of marketing decisions involves the engagement of
other business functions in respect to come up with the knowledgeable and prudent business
decisions. The appropriate and efficient working of marketing decisions needs the role and
involvement of other functional units in the execution and designing of marketing models,
planning and control, and implementation of effective marketing strategies to aid the
business operations in right manner to reaching at the suitable outcome. The collaborative
working and the interconnection with the departments are work with suitable potential to
achieving similar business objectives. The marketing function of Sainsbury efficiently work
with the production department of the business for the intention to ensuring the customers
about the quality of product which are highly demanded by the customers.