Career Action Plan and Self-Reflection Report - Marketing Manager

This report presents a comprehensive career action plan and self-reflection analysis, focusing on the role of a marketing manager at Sainsbury's. It begins with a personal analysis, evaluating the individual's existing skills (communication, leadership, and digital technology) and identifying areas for improvement (interpersonal, technical, and organizational skills). The core of the report is a detailed career action plan, outlining specific steps to acquire missing skills, including interpersonal, organizational, and technical proficiencies. The plan specifies how each skill will be developed (e.g., taking diploma courses, participating in group activities), the methods for assessing progress, and the estimated timeframes for achieving each skill. The conclusion summarizes the findings, emphasizing the importance of self-assessment and proactive career planning. The report references various academic sources to support its analysis and recommendations.

Career Action plan
and self reflection

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
PERONAL ANALYSIS..............................................................................................................3
Career Action Plan......................................................................................................................4
CONCLUSION ...............................................................................................................................6
REFERENCES.................................................................................................................................8

INTRODUCTION
Career of an individual is one of the most important stage of the life. It is considered as a
journey consisting learning, work and other aspects of life. According to ones inbuilt skills and
the skills gained by learning, they can choose their career paths. A person need to develop good
career choices in order to grow and gain success. Career development is the key for successful
aim achievements. The tiny steps towards the enhancement of a persons skills to grow and being
capable enough to handle and fulfil their needs and wants is known as career development.
Career development is skill development in short term. An individual should always do self
analysis for achieving their career as there should be knowledge of self abilities to achieve the
aim. The report comprises of two main components which are self analysis and a career action
plan. The Self- analysis will include an internal analysis of individual as per the required job and
the post which is a marketing manager for Sainsbury(Chen, 2006.). The career action plan
includes the pre decided planning about how the individual will gains the skills which they don't
posses. The report also contain the CV, which include the skills, experience, achievements and
knowledge of the person and their LinkedIn profile.
MAIN BODY
PERONAL ANALYSIS
As per the CW1, there is a need of a marketing manager in Sainsbury, a retail company in
UK. The company is in need of a marketing manager to manage the operations related to the
operations done in the marketing department of the organization. The respective company need a
marketing manager to administrate and lead the marketing team in promoting the companies
campaigns, enhancing the brand image, and other marketing activities in order to reach the
company's target audience. The marketing manager also handles the budget distribution and
resources allocation for the future plans. There is the main role of marketing manager in the
formation of market plan and meet the expected quality standards and the deadlines. As I have
already worked as a marketing team executive, I have conceived the skills to be a good marketer
in any industry, especially in retail industry(Cordova, 2022.). This will give me a huge advantage
and a boost up to my career planning as this job will be granting me a very good experience.
Through examining the CW1 it is clear that to do the job there is a need for many skills such as
technical skills, Leadership skills, Organisational skills, Communication skills and Digital

technological skills. All such skills will help an individual to perform the operations related to
marketing administration. I also realized that I have several such skills in me and I have a good
chance to use them to improve my career path. The company is demanding an experienced
person as a marketing manager and for that I think I am eligible for the job to be done. I have the
needed experience and skills to fit in the job. In today’s world connection to technology is the
most important and crucial requirement for any manager’s job. I am good at promoting the
buying and selling of product or services(Hartung, 2015.). I think I will be good at leadership
skills as I can manage and lead a team or any group of people as a manager.
On the other hand, I have analysed that I lack in a few required skills. The skills that I don’t
posses which is organizational skills, technical skills and interpersonal skills to play the role of a
marketing manager in the company, Sainsbury. However, with the help of this personal analysis I
will develop these skills in myself as soon as possible because it is essential to have these skills
to fulfil the job duties. Such skills are important to grab the job opportunity.
Career Action Plan
To gain the skills and knowledge that I do not already posses I have to make a career plan. Even
for the job opportunity to be gained I have to be prepared and trained well. For this I have to
make a career plan to identify the demanded skills that I do not have and the ways to gain them.
Career action plan is a document which an individual own to enhance and achieve their career
goals. In simpler words, the career action plan contains the evaluation of those skills that an
individual can improve to develop their career in the chosen field. By making a career action
plan for my self I will be able to identify the skills to be improved and work on them, which will
be used by me to attain a position of marketing management in the company, Sainsbury(Miller,
2017.).
Below is my action plan which include my skills to be improved, its significance, how it can be
developed, hoe I will be judging that if I have achieved the skill and time to be taken to achieve
the skill.
SKILLS SIGNIFICANCE HOW IT CAN BE
DEVELOPED
JUDGING
CRITERIA
TIME
DURATION
Interpersona
l skills
Effective
interpersonal skills
I can develop the
such skills within
The judgement
criteria for the
5 months
(October,

are essential for a
marketing manager
as the manager is
responsible to manage
all the team member
who are working in
any kind of marketing
project of the business
organisation. Through
the use of effective
communication skills,
marketing manager
can motivate their
employees towards
better marketing
which may result in
success of the
organization.
me through taking
the initiative to
interact with the
other members
working in the
team. Along with
this, I can also
develop these skills
through delivering
several speeches
and getting
involved in the
presentations,
meetings and group
discussions.
development of my
interpersonal skills is
getting feedback
from my seniors and
other members who
are working with
me(Horney, 2013.).
This will help me to
evaluate my
interpersonal skills
on the basis of
feedback which I get
from people around
me
2022)
Organizatio
nal skills
In order to keep the
organizational
operation efficiently
and effectively, the
organizational skills
help the marketing
managers. The
organisational skills
include time
management,
scheduling,
prioritizing through
to-do and to-don't
I can develop the
organizational
skills with in me by
taking part in the
group activities as
a team
member(K.M.,
2022.). Through
taking participate
in the group
activities, I can
develop these skills
in an effective and
The results of such
group activities in
which I have taken
participation in order
to develop
organizational skills
help me in judging
the development I
have achieved. The
result of such
activities will help
me in deciding my
efficiency and
4 months
(September
2022)

lists, project
management skills,
consistent
communication,
multi-tasking, etc.
efficient manner. improvement in my
organizational skills.
Technical
skills
As a marketing
manager, there is a
necessity to be having
technical skill as all
the marketing
operations require the
touch of technology
to be
successful(Hanson,
2021.). It is the
marketers
responsibility to show
and connect to the the
audience what the
company has to offer
and why they need
the products and
services of the
company. This could
be done properly with
the help[ of
technology.
For the
improvement in
technical skill I
have to do a few
diploma courses
parallel. These
courses would be
of digital
marketing,
advertisement,
animation and
other related
courses.
To check if I have
achieved the
efficiency in
technical skill I will
be analysing my
results of the
diploma courses.
2 years
(November
2022)

CONCLUSION
After the research and analysis of the individual to be approaching for the job offered by the
company, Sainsbury as a marketing manager, there are some conclusions about the candidate.
From the personal analysis it is concluded that the person posses a few skills required for the post
of marketing manager which are communication skills, leadership skills and digital technological
skills. On the other hand there are some skills that the individual do not posses which are
interpersonal skills, technical skills and organizational skills. So, in order to gain the skill they
are not having they have prepared a career plan. The above report conclude that the personal
analysis is helping the person to gain better opportunities in their career an also helping in
improving themselves I order to perform well in their career. By making a career plan the
individual can work in their poor skills which are important in their career path. The above report
shows the calibre of the individual to achieve better fir their career.

REFERENCES
Books and Journals
Chen, C.P., 2006. Strengthening career human agency. Journal of Counseling &
Development, 84(2), pp.131-138.
Cordova, C.G., 2022. The Career Decision-Making Self-Efficacy and Career Action Steps of
Humanities Students: A Quantitative Survey Analysis (Doctoral dissertation, University
of South Florida).
Hartung, P.J., 2015. The career construction interview. In Career assessment (pp. 115-121). Brill
Sense.
Miller, C.L., 2017. CAREER ACTION PLAN: Applying Analytical Thinking Skills in an Online
Career Development Course. Career Planning & Adult Development Journal, 33(1).
Wehmeyer, M.L., Lattimore, J., Jorgensen, J.D., Palmer, S.B., Thompson, E. and Schumaker,
K.M., 2003. The self-determined career development model: A pilot study. Journal of
Vocational Rehabilitation, 19(2), pp.79-87.
Nilsson, M.Y., Andersson, S., Magnusson, L. and Hanson, E., 2021. Ambient assisted living
technology‐mediated interventions for older people and their informal carers in the
context of healthy ageing: A scoping review. Health science reports, 4(1), p.e225.
Hirschi, A., Zacher, H. and Shockley, K.M., 2022. Whole-life career self-management: A
conceptual framework. Journal of Career Development, 49(2), pp.344-362.
Horney, K., 2013. Self-analysis. Routledge.