Marketing Essentials: Sainsbury's Marketing Mix and Planning Report

This report delves into the marketing essentials of Sainsbury's, a major UK retail chain, examining its marketing functions, roles, and responsibilities within the organization. It explores current and future marketing trends, emphasizing the importance of adapting to customer needs and maintaining a strong brand image. The report analyzes the interrelationships between the marketing department and other departments like HR, production, and finance. A key element is a comparative analysis using the marketing mix (7Ps) between Sainsbury's and IKEA. The report also produces and evaluates a basic marketing plan, providing insights into strategic objectives and competitive advantages. The report highlights the application of marketing principles in a real-world business setting. The report emphasizes the importance of marketing in driving business objectives and achieving competitive advantage.

Marketing Essentials

Contents
MAIN BODY...................................................................................................................................1
Task 1...............................................................................................................................................1
P1. Key different roles and responsibility of marketing function..........................................1
P2. Roles and Responsibilities of marketing relate to the wider concept with organisational
context....................................................................................................................................4
Task 2...............................................................................................................................................5
P3. Compare the manner in which firms apply marketing mix for marketing planning process
for achievement of business objectives..................................................................................5
Task 3...............................................................................................................................................8
P4. Produce and evaluate a basic marketing plan for an organisation...................................8
CONCLUSION..............................................................................................................................12
REFERNCES.................................................................................................................................13

INTRODUCTION
The process of manufacturing, promoting, advertising, distributing of product and
services for gaining high competitive advantages. As purpose of marketing is to creating
awareness and making all kind of services and goods which fulfil overall requirement that
mainly related within customer needs and wants (Amankwah-Amoah, Boso and Debrah, 2018).
The procedure of making essentials and function comprise about the effective systematic
planning and organisation towards better marketing campaign to design attractive advertisement
process for more product performance in to competitive advantages environment.
As per this report, the company is taken organisation Sainsbury plc, is one of second
largest retail market chain in overall United Kingdom with it having 16.0% share of supermarket
sector. It was mainly founded in 1869 through John Bury Sainsbury with having shop of Drury
Lane, London. In the report there is covering about the major roles and responsibility of
marketing function in organisation and its department interrelations between working
departments (Anna, Cahyadi and Yakin, 2018). Highlight about using of marketing mix 7Ps for
making comparison between two competitive venture. Making of strategic marketing plan which
is having better scrutinize marketing objective for long term attain.
MAIN BODY
Task 1.
P1. Key different roles and responsibility of marketing function.
Marketing: It is mainly refers as social and managerial process where it involves so many
practises of manufacturing, promotion, advertisement, production and other aspect that group to
better obtain which is word that want creating, offering, and freely exchange of product and
services that enhance the value that differentiate within others. As the context of Sainsbury
company their marketing process is follows these above practises that essentials to accomplish
high competitive advantages.
The Different Current Trends and future trends that allows which is making more completive
with provides enhance through better formulation that helps to increase growth of organisation.
As the marketing trends in current basis and future basis is fluctuates through more innovative an
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creative advantages where it helps to getting overcame form negative impact and somehow it
creates more innovative platform which helps to gain more competitive targets for better growth
(Bandyopadhyay and Ray, 2019). In perspective of Sainsbury company the current trends are as
highlights to better promoting product and services which allows new strategies to be accomplish
in productive manner. Current Trends are social media marketing, retargeting campaign, text
message advertisement target market for seeking right customer in which they can provide better
product and service in quality manner. Today marketing is getting updated with many advanced
resource get implemented which enhance more advantages that effectively promote for proper
customised.
Future Trend of marketing is way possible to change where it get benefit towards Sainsbury
company where they get to accompanied a better high-tech facilities in digital platform or in
another way of preference digital marketing that enhance to provide better facilities to get
overcome through enables by more productive and creative that helps to gain high tech facilities
(Barros and Sousa , 2019). Sainsbury company is one of more innovative business venture
through which they get to utilised technological innovation type resources in future that support
and leads towards high competitive edge as well as driven wide range of opportunity which
emphasis about greater side of positive outcomes in terms of becoming international brands that
creates more goodwill attainment along with high customer attention.
Roles and Responsibility:
 Observing customer needs: It is essential to mainly analyse that must indicates high
terms of needs and requirement where the customer that they probably target which is
need to be clear towards marketing team that creates to focuses on working objective. In
situation of Sainsbury the people needs and wants are play more vital role in which
company can manufacture better trait of product and service that fulfil their needs
effectively.
 Mapping Competition: If a company is having high type of mission, vision and
objectives they must to prefer to track and implement the competition basis to creates
further managing to highlight key performance areas through which helps to gain high
competitive advantages in better way (Berman and Thelen, 2018). As per the Sainsbury
company they having high competition in global market as many other competitors are
having their strong presence which helps to attaining more positive outcomes in better
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way. The marketing team of Sainsbury is reliable to seeking out the way better that
commence to high light about rivalry venture is better performing or not.
 Maintaining Effective Brand Image: This is one most important aspect in which
Sainsbury’s marketing team is enhance to approach innovative strategy that helps to
creates better image in competitive marketplace. Through making it successful
marketing STP and four or seven Ps of marketing mix plays important role that provides
about raw data that enhance to implement which retain better customer royalty.
 Adapting new marketing planning: According to this practises it is depend upon the
specific company’s marketing team that better scrutinize market by reflecting all dos and
don’ts along with challenging and opportunities which helps to gain high tech of positive
outcomes in better way (Dzulkarnain, Ariqoh and Maulida, 2019). Strategies that
Sainsbury company used to follow by enhance new product innovation, product
development, marketing promoting strategies all others influence to achieving high leads
of target in successful manner.
 Enhance of Innovation factor: It is makes insists to the marketers by introducing new
innovative product and services that can able to grab people’s attention and it must
involve some unique specification which increase high competition in market (Gallegos‐
Riofrío and et. al., 2018). In situation of Sainsbury company is having more vast
innovative sector that enables to selling the market product in continuous basis which
helps to gain more competitive advantages techniques which leads towards the sales and
in order to retain many number of customer which enhance better targets which is highly
necessary.
Relation of marketing in B2B and B2C in Sainsbury company :
As having of marketing relation with B2B is to better refers about business to business
that commence involvement of manufacture and wholesaler where they mainly deals with
business terms through productive way. They both have common objective which is needed to
accomplish in competitive advantages. The relation with between B2C is states about business to
customer that enables to seeking for high tech opportunity which helps to gain more advantages
in better format and also it needed to accompanied high competitive factor that driven to
fulfilling overall expectation of customer needs.
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P2. Roles and Responsibilities of marketing relate to the wider concept with organisational
context.
In marketing there is various business types of business functions which is assort towards
managing the department where marketing used to coordinate with various roles and
responsibility that enhance more flexibility in wider company based concept. As in
Sainsbury company that allows to get mapping aspect which is increase target major work
and its attribution which helps to gain more productivity and ease to accomplish essential
type of targets which every department are having their interrelation with marketing
department such as describes below:
Interrelationship between Sainsbury’s working department within Marketing department:
 Marketing relationship Human resource: The human resource department of
Sainsbury company is used to effective major role by recruitment and selection of
prominent candidate, provide training and development along with better positive
working environment (Haque, Munawaroh and Sunarsi, 2020). Through influencing,
encouraging, convincing and motivating someone to buy the products needs the high
skill and training part which is given by human resource department. As in other hand
the marketing helps to human resource department by helping posted advertisement
related with jobs regarding as well as maintaining high quality of promotion practises. In
other hand human resource department helps to provide efficient skills and knowledge
employees that increase their productivity in positive outcomes.
 Marketing relationship with Production Management: As the production department
is for manufacturing product and service by ensuring that raw material must be authentic
enough to involves in preparation. In Sainsbury company their production department is
mainly consider about utilise optimum better factor of raw material that helps to gain
productive level of handling task organisation which need to enhance better development
in production activities. Through role of marketing in production segmentation in
Sainsbury company that it helps to provide information related with high tech advanced
resources that helps them to increase positive factor to better gain competitive
advantages. Meanwhile, production department role in marketing to facilitates sampling
of product and services Sainsbury company in which marketing promotes and advertise
in further competitive marketplace to attain profitability as well.
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 Marketing relation with Finance department: To making procure and maintaining the
overall company’s balance sheet as well as profit and loss statement which makes further
uncertainty reduces. In Sainsbury company their finance department is along with setting
of price estimation without handling of better cash flow as well as to enhance better
marketing is not quite possible (Kasdi, Farida and Cahyadi,., 2019). The role of finance
department in marketing is to provide optimum fund requirement which helps to make
company for better promotion strategy of marketing promotion activities for Sainsbury
company. Precisely, the marketing provide better opportunity that business of Sainsbury
company get to better enhance in compatibility level.
 Marketing and Information Technology: As per todays world of technology growth is
more influencing as well as it hold on better stabilize in marketing it because more
generation is involved in social media sites where the technology day to day important
with the move of trending for marketing which is majorly prefer towards better accuracy
that helps to gaining more feedback that allows major feedback from informational
technology. Moreover, information technology in Sainsbury company provides to
maintain overall operation in which organisation within its effectiveness a its is directly
or indirect way through which great benefits because of adopting advancement
technology in firm.
Evaluation
In above interrelationship between marketing and other department of Sainsbury
company where it creates more complex and flexible in some of department work like human
resource and finance department (Maldynova, Osmanov and Galiyev, 2018). The orle of
marketing is generating through distributing better roles and responsibility that enhance to
evaluate better type of systematic goals and aims which is needed to accomplish in productive
manner. it is essential to having different department must coordination within marketing as it is
only department that helps to generates more revenues.
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Task 2.
P3. Compare the manner in which firms apply marketing mix for marketing planning process for
achievement of business objectives.
The Marketing Mix is establish which is type of foundation that enables towards
effective business that historically creates centred where the product and service to
comparison between product, place, price, promotion are these factor. The marketing mix
is has been defined as the set of marketing tools which is firm is having regulatory firm
which is uses to better pursue it marketing in target market optional. In aspect of
Sainsbury company is providing better aspect about to explaining through comparing
with one of Sainsbury competitors which helps to gain high competitive advantage. Two
companies are IKEA company for competing within Sainsbury company.
Basic Sainsbury Company IKEA company
Product The product of Sainsbury company is
having wide range of offering better
customer base product and service that
enhance to create better product
strategy (Ngarava and Mushunje,
2019). In addition of for better
focusing on better innovation and
quality management , it also looks
after developing new product and
service through local convivence.
Some of the product company
manufacture through organic and
natural base in all ranges.
IKEA company is manufacture
a simple range of product and
services that assumes overall
market in effective manner
where they provide surety that
durability of better consumption
for daily usage.
Price The price strategy is having providing
customer major needs and wants that
enhance better product and service
evaluated. It is must having
competitive advantages which is
practises competitive pricing policy
The Price strategy which is
majorly undertakes through
IKEA group that facilitates
product and service range of
economic way that increase
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instead of better price for proper
facility cutting policy for
discriminating economic range of
positioning product.
ethe customer afford ability.
Place By having overall marketing of
Sainsbury company stores around 598
supermarket and 714 convenience
stores where out of 45 stores operate
which is having till mid range of
online and offline stores they are tend
to open for longer period of time.
Sainsbury is having initially handled
its distribution through approaching
better driver for contracted specialists.
Through approaching IKEA
group of product and service
different sources where they
enhance provide their product
and service in online and offline
base platform product to
determines for better examine of
business volume increases
(Rudawska, 2019).
Promotion The promoting strategies as they are
approaching for advertising towards
better gaining of competitive
advantages. By approaching social
media platform and near by UK local
stores helps to creates better brand
awareness in global market.
The promotional strategies
which marketing team that helps
to determines for local based
and having different sources
where marketing is having
design promotional tour to attain
more customer.
People Through many people in company that
makes to invites more allow
innovative kind of employees that
helps to gain more 150,000 workforce.
Human resource department of
IKEA company hire only
experience candidate in which
they have clients around fifty
lakhs at globally.
Process The process of making towards online
shopping which is increasingly collect
the service where the groceries which
helps to allocate the delivery service in
effective manner. Sainsbury is also
The manufacturing they have
opted advanced technologies as
well as also owns experts who
derive better productivity in
international level.
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coming up with new stores where it
needs to changing needs of customer
which allocate new stores.
Physical Evidence As per Sainsbury company is having
enough market share position where
different set of design and layouts of
addressing in various kind of needs
and wants (Scheer, 2019). Therefore,
stores are having different layout
which helps to commencing through
impressive shopping convenient.
IKEA is one of most influence
company where they tend to
compete with their competitor
and valuable products makes
positive feedback through
customer.
Task 3.
P4. Produce and evaluate a basic marketing plan for an organisation.
The term Strategic plan is valuable process in which it constantly is having constant process
to implies about better steps for better identifying target as well as to more innovative that
product and service within scrutinize where selling and buying concept. By highlight about
models and techniques like Swot, STP and covering mission, vision objective to more
explore the competitive market in different manner. In below there is new business plan for
Sainsbury company which creates more flexible and high rate of competitive advantages as
well as maximum profitability.
Overview of Company:
Sainsbury plc, is one largest retail market chain in overall United Kingdom. They majorly
deals with to provide better brand of groceries, fashionable product and other which is economic
range to deliverable in better way. The company is majorly follows to approaching new business
plan like Health base Nutrition product in reasonable quantity that helps to attaining more
competitive advantages.
Mission: the statement as “Our business ideas support this vision by offering a wide
range of well designed product and services.”
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Vision: The Statement is to trusted retailer where customer or people comes to explore
by shopping with us that means to major improvise the productive talent and ensure that the
customer must concerned about attain optimum service in some period of time (Shokuhi,and
Nabavi Chashmi, 2019).
Objective : The company Sainsbury is having new business plan purpose to introducing
Human Health base nutrition product for provide safer and proper quality of health base product
in efficient manner.
STP Analysis:
 Segmenting: It is the factor where it helps to practise about to enables for determining
traits and characteristics for specific market as well as Sainsbury venture helps to support
for approach their new product towards demographic as well as geographic factor which
enhance better measure of age, gender, caste and other. For location wise it refers to
provide by availability for better gain online portals etc.
 Targeting: This is aspect which having clarity of evaluate to enhance better potential
and commercial for focusing those customer who are having buying pattern in different
way as well as it increase the customer decision making customised. As Sainsbury
approach their customer towards those who are youths, middle age people.
 Positioning: It is highlight about particular company ranking which is most prominent
and get o analysed by the marketing team (Themba, Razak and Sjahruddin., 2019).
Similarly, ranking of productivity about Sainsbury where they effectively attain to better
place of position market.
Swot Analysation:
It is determine for better internal analysation which is mainly considered by mapping
internal capabilities that helps to measure internal and external examine of particular company
where it provides an idea to better gain more advancement of target position market. In below
there is explanation of Sainsbury Swot Analysation for measure strength weakness, opportunity
and threats.
Strength Weakness
 As having limited product and service
through opening of small stores that
 As the increasing of food prices over to
world which is having impact on
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expand the brand to better convince
stores which later becomes supermarket
as well as merchandise categories that
catered for daily basis and effectively
fulfil the customer demands
 The strength of total number of
workforce about Sainsbury company is
having approx. up to 150,000 people
who are working together for longer
period of time.
 Sainsbury is having innovative kind of
marketing team who are having
expertise skills that better driven to
upload promotion of product and
service in all overall better productivity.
 The company is listed on London Stock
exchange and FTSE part of
matchmaking.
 Sainsbury has over 600 supermarket
where they get to convince for over 800
stores across United Kingdom.
Sainsbury selling of product and
Services in higher amount of prices.
 High competition as well as substitute
product is more reasonable where Sains
bury provide low cost which makes its
revenue down.
Opportunity Threats
 Sainsbury which is having enter
towards the market towards emerging
companies within joint venture or
having partnership to explore these
benefits in new market.
 Advanced technology of machines like
Artificial Intelligence that happily
operates for 24 hours that helps to
increase sales.
 ‘Through increasing the factor
globalisation presents a different kind
of challenge that generate more
opportunity towards Sainsbury
company.
 For always in continuous way to collect
and increase the quality of financially
viable of product and service towards
world into competitors.
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 There is expanding of business in
Africa where small venture of retail are
not growing much because due to
having less quality of food and service.
Sainsbury company can effectively
approach Africa and Asia market to
gain high competitive advantages.
Monitoring and Controlling
As per the procedure about Sainsbury company to approaching monitoring and
controlling where it depicts towards better investment which is involve high level of ground for
better exploring as company like Sains bury manager invested in their new project or new
innovative business of introducing is Human Health base nutrition product get to attain in better
way. Advanced types of resources, manpower, promotional strategies implemented towards gain
high positive outcomes expects and to further approaching of controlling activities on negative
flaws and lacking in performance to support for reducing or better improvising for optimum
getting positive better outcomes.
Seven Ps of new Marketing product Health Base Nutrition product of Sainsbury Company.
Elements of
Marketing mix.
Sainsbury new product invention Health Protein Nutrition
product.
Product The product idea is to creating new business opportunity while
marketing and production team of Sainsbury determines about quality of
health product which enhance better support towards human immune
system.
Price The process is undertakes through implies price strategy where
company is decides to applicable economic range of price where it
increase the capacity of buying pattern increase in different core of
manner.
Place By applying to making to available current in location in global level
where United Kingdom , United States, Sweden, Germany etc where
population is having in vast majority.
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Promotion Marketing team of Sainsbury company is approaching more innovative
way to promote the product and service through social media, online
strategy which helps to gaining high competitive advantages and wants
to aware more customer retention.
People By planning to hiring new employees for their better workforce
management where high skills and knowledge of product and service
expertise through better retail business effective manner.
Process As per the simple process is able to enhance better option towards
gaining high department of production where quality of lab testing raw
material utilised manufacturing of products.
Physical Evidence Through the physical appearance of Sainsbury company is quite
effective fashion influence brand in United Kingdom as well as they
have global presence (Whitler and et. al., 2020). As they now introduce
product which related towards health care sector as well as in world
wide they have gain more competitive advantages.
Evaluation:
In above measuring of competitive market scope and size of business about Sainsbury
that having better provide of product and service which enables product and service of new
innovation Health base Nutrition product that enables to objectify better human health benefits.
The company is allows economic range of product and service that support to gain high
competitive advantages which helps to acquiring high competitive advantages in successful
manner. Many other competitive companies like Tesco, Asda, Walmart etc they are launching
their health care product. Some how, it can be difficult to compete because they all are well
established brands but the marketing team of Sainsbury team has creates innovate stage of
compete with other companies that helps to gain high potential advantages.
CONCLUSION.
Through above in report Marketing essentials which is come up summarisation to describing
about marketing function by covering it roles and responsibility plays important aspect for
organisation where it responsible for effective performance and promotional activities of firm.
There is different roles and responsibilities of marketing department with other department like
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Human resource, Informational Technology and Production department for sharing each other to
attain working aspect. By comparison of two retailer company for their 7ps marketing mix
product, price, place, promotion , people, process and physical evidence to evaluating scopes
and opportunities towards their business objective. As in last, designed effective marketing plan
for selective company by interpretation of Mission, Vision and Objectives, Market STP, Swot
analysis, Monitoring and Controlling and planning of new business plan as product to measure
through 7ps marketing mix. These planning will generates ideas about new investment which
company presumes how it will optimise profit and increase the growth of company.
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