Impact of Structure, Culture, and Communication on Sainsbury's Success

This report provides an analysis of Sainsbury's organizational structure, culture, and communication strategies. It begins by examining the organizational structure, highlighting the use of a matrix structure and its advantages in facilitating collaboration and improving communication flow. The report then delves into organizational culture, applying Charles Handy's cultural model (power, role, task, and person cultures) to understand Sainsbury's workplace environment and its impact on employee motivation and competitive advantage. Finally, the report explores the importance of organizational communication, discussing various types of communication (verbal, para-verbal, written, and informal) and their role in enhancing performance and fostering a positive work environment within Sainsbury. The report concludes by summarizing the key findings and emphasizing the interconnectedness of these three elements in contributing to Sainsbury's overall success in the market.

Global strategy and sustainability

Table of Content
INTRODUCTION...........................................................................................................................3
MAIN BODY ..................................................................................................................................3
Organizational structure ..............................................................................................................3
Organizational culture..................................................................................................................5
Organizational communication....................................................................................................6
CONCLUSION................................................................................................................................7

INTRODUCTION
Resource management is the process in which business manage their valuable resource
effectively. There are two type of resources that coved by the organization. firstly, tangible
resources like companies equipments, finance and material and tangible resources like People
and time.
This report will cover case study of Sainsbury which is the second largest supermarket
chin in the United Kingdom with the total shares around 16 percent. In year 1969 this company
became the largest retailer organization in grocery segment but in year 1995, TESCO overtake
them and shift the position of Sainsbury from the 1 to second.
This report will discuss the three topic organizational structure culture and the methods
of communication can influence on the success of the Sainsbury. Organization structure which
is an system that outlines how activities within the workplace of the Sainsbury should be
directed in order to achieve organizational objectives and their goals. This report will analyse the
organizational culture by including the models of the culture to identity impact of the culture on
the Sainsbury and how effective culture can help company to take competitive advantages
within the market where they are operating their business. In the end this report will discuss the
organizational communication, which is important for every organization to have proper flow of
communication within their organization to be successful. It will conclude the methods of
communication tat can be used at the workplace to share useful information within the business.
MAIN BODY
Organizational structure
Organizational structure refers to the system that is helpful fort the organization to outline
and designs the activities and Crete level to flow information from the higher to lower
department. There are some activities that include rules, responsibility and the roles (Amankwah-
Amoah., 2020). Having a proper and accurate organizational structure can be useful for the
Sainsbury to improve their performance within the business, it will increase the proper flow of
information within the organization. Their are various organizational structure like functional,
demographic and matrix etc. All are having different rule and way of designing the activities-
Functional structure-The functional structure is the most common organizational
structure that companies mostly use to run their function effectively. In this structure business
uses the grouping employees by their speciality in the work, roles and their responsibility. It is

based on the levels of the Hierarchy that include the various department, under the direction of
the designed leaders.
Democratic structure is specially designed to describes the age distribution of the
population age structure. IT is directly measures thorough the total dependency ratio, which the
ration of the total numbers of department within the company. Aged bellow the 15 and the
above 65 years top that of working age population.
Matrix structure-A matrix organization is defined as one in which there is dual or
multiple managerial accountability and responsibility. In a matrix there are usually two chains of
command, one along functional lines and the other along project, product, or client lines.
Recommendation
Sainsbury is using the matrix Structure to designed their organization and it helping them
to achieve success and competitive advantages within the market. There are some advantages of
the matrix structure, Matrix structure enable the collaboration between the different different
organizational department that makes easy for the company to get better performance and it
combines the functional management structure and the project structure both together. Flow of
communication within the workplace of the Sainsbury improving because, this organizational
structure enable the communication flow and remover the barriers (Eyhorn and et.al., 2019).
Communication is one of the most important of the organization to make them successful within
the business. With the help of the Matrix structure leaders and managers of the Sainsbury able to
develop new skills like communication skills, time management and decision-making skills etc.
within their employees.
Advantages and disadvantages of organizational structure
There are some advantages and disadvantages of the Matrix structure, advantages- helps
to enhance flow of communication within the organization which is necessary or the Sainsbury
to get business within their business. It also combines the project and functional management
structure, enable employees to learn some new skills that will help the to become successful in
their life, thorough the successful carrier. Every team member and managers get their roles that
they have to follow. Disadvantages- A disadvantage of the matrix structure is the increased
complexity in the chain of command when employees are assigned to both functional and project
managers. Blurred authority in a matrix structure can result in reduced agility in decision-making
and conflict resolution.

Organizational culture
Organizational culture is the combination of expectations, value, practices that guide and
inform the actions of the team members (Heizer, Render and Munson., 2017). It s necessary for
the leaders and managers of the Sainsbury to control and create effective workplace culture
where employees can be motivated and work effectively for the organization and help them to
achieve success. There are some models and theory of the organization culture that can be
helpful the culture within Sainsbury and one them is Charles handy culture.
Charles handy culture
The Charles handy culture is one of the cultural model that include the different different
culture power, task, role and person. This model can easily define the cultures followed by the
Sainsbury to be successful within the market ad helping the to take competitive advantages from
the years for the company. This model covers seven rules of trust as follows: trust is not blind,
trust needs boundaries, trust demands learning, trust is tough, trust needs bonding, trust needs
touch and trust requires leaders.
Power culture- In an organizational with the power culture, power if held within the
Sainsbury just by some f the individual within the company whose influence spreads thorough
the organization, it can be leader, managers and other top superiors of the Sainsbury (Henriques
and Brilha., 2017). There are some rule some regulation that company have to follow Employees
are generally judged by what they achieve rather than how they do things or how they act. A
consequence of this can be quick decision-making, even if those decisions aren't in the best long-
term interests of the organisation.
Role culture- Role culture is based on the rules within the organization, they are highly
controlled. This is highly controlled and each and every member of the Sainsbury knowledge
what are their roles ad their responsibility are- Power in role culture within the Sainsbury can be
determined by the person;s position within the organization. Usually leaders and managers of the
Sainsbury provide roles and responsibility thorough the observation. Each member of the teams
within the Sainsbury have to follow the rules and their responsibility within the task to create
better and working culture at workplace.
Task culture- Task culture is form when team in the organization are form to address
some of the problems and progression of the product. Sainsbury follows the Task culture

effectively and they have created the team within their workplace so employees can work
together and it is also beneficial for the company to enhance their flow of communication within
the organization. Leaders have the power to control, and they lead the team to achieve their daily
goals and help Sainsbury to be success. It helps to create better working culture on the context to
provide success to the Sainsbury.
Person culture- In organizations with the person culture, individuals are very much
unique and superiors to the company (Kiron., and et.al., 2017). The company only exist to
simply work for them and employees only come and work and go. Sainsbury does not follow the
person culture because they believe it's not the way of working within the company and have
negative impact on the employees.
Organizational communication
Communication within the organization plays most important role because, it is directly
connect with the success of organization. It is necessary for the Sainsbury leaders and mangers
to focus on improving the organization communicative so information can be flow and working
environment can be created. Effective communication skills are necessary for the leaders and
managers of the Sainsbury because they are responsible to run the basic function like Leading,
organizing, planning and control and for that they ned to communicate with each employees who
are working at the workplace of Sainsbury (Ng., 2018). Communications is helpful for the
employees of the Sainsbury to perform their job and responsibility effectively, and they must
communicate with their team members, superiors etc. so they can gain some knowledge and
create relationship with them so they can work effectively. Communication promotes the
motivation within the employees thorough the clarifying and informing about their task and the
activities related to the task. The manner they perform their task at the Sainsbury, and how to
improve their performance if it is not up to the mark.
Types of organization communication
There are various type of organizational communication that can be adopted by the
Sainsbury leader and other employees so enhance the performance of company and help them to
take competitive advantages.
Verbal communication- verbal communication is the basic form of communication
where people communicate with each other thorough words and share the information. It can
include both spoken and written.

Para verbal communication- Para-verbal communication refers to the messages that are
transfer therugh the Pitch, tones and the pacing of the the voice. This kind of comkunication can
also be used by the employees of the Sainsbury to communicate to control their voice and tones
so other person can understand what they want to say.
Written communication – Written communicate is also one of the most important part of
the compunction and it should be used within the business for the better communication, It can
include the personal e-Mailing to the employees, Notice that can be read by the employees of the
Sainsbury. It is useful because information can be secured by the employees for the long period
of time (Rockström and et.al., 2017). If employees forget the information then they can read it
again and understand it if the message is written properly.
Informal communication- the informal communications within the organization are
casual and the unofficial form of the communication where the information spread to the two or
the more than two people Unofficial within the organization. This kind of normative helps to
create trust within the employees.
Best fit for the organization
Sainsbury is second largest company within the Uk and they are having huge reputation
in all over the work. Employees and top superiors of the Sainsbury are using all the
communication method at their workplace to enhance flow of communication, but they can also
use some strategies for the improvement of communication like Personal E-mailing, Sainsbury
can take help of their IT team to develop their own messenger where employees can
communicate.
CONCLUSION
` As per the report has been discuss about the influence of the threes topic like
organizational structure, organizational culture and the last communication at the Sainsbury. In
the organizational structure, it has been found that Sainsbury is using the Matrix structure which
is one of the best organizational any company can have at their workplace. It shows that how
company is taking the advantages and improving their flow of communication (Belen and Nuria.,
2017). This report has been used theories and models to explain the organizational culture which
is also an important part and use Charles Handy Culture that helps to understand the culture of
the Sainsbury and how they are operating their working environment by taking the help of the
orthogonalization couture within their organization and taking competitive advantages. The last

topic has been coved by the Report was Organizational communication, it has been dissuaded
that how communication within the company is important and how it is helping the Sainsbury to
take competitive advantages within the market where they are operation their business. This
section also has been coved the types of communication like Verbal communication, Para-
Verbal communication, organizational communication and Written communication and also
included the best fit examples for the Sainsbury.
`

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