Sainsbury's Business Plan: Organic Beauty Paradise Introduction

This business plan outlines the introduction of "Organic Beauty Paradise," a line of organic cosmetic beauty goods by Sainsbury's in the UK market. It covers a business overview, including the mission statement and product descriptions, emphasizing innovation relevant in a post-COVID-19 world. The plan includes an industry analysis, assessing customer needs, product problems, target market, and market growth, alongside a competitor analysis using Porter's Five Forces. Operational aspects, management team structure, and marketing strategies—utilizing the Four P's—are detailed. The plan aims to identify opportunities for business development, focusing on sustainable and competitive practices within the organic beauty sector. Desklib provides this document and many others to aid students in their studies.

BUSINESS PLAN TEMPLATE: THIS TEMPLATE MUST BE USED FOR THE ASSESSMENT. YOU MAY INCLUDE PICTURES TO
IMPROVE THE PROFESSIONALISM OF YOUR WORK
Table of Contents
INTRODUCTION ...........................................................................................................................................................................................................2
Business overview....................................................................................................................................................................................................2
Competitor analysis.................................................................................................................................................................................................4
CONCLUSION .............................................................................................................................................................................................................10

BUSINESS DESCRIPTION / MARKET OPPORTUNITY
The business description section provides a general description of the company. It should include your mission
statement, description of product or service with focus on the innovative element that makes it relevant in a post-Covid
19 world, which may be in its design or delivery, need for the product and milestones achieved thus far if any. The
ownership structure should also be laid out.
INTRODUCTION
Business development is termed as the growth and advancement of efficient tactics, actions and as well as orientated thoughts that provide
services to business to gain higher term of chances in respect to survive in competitive field of market and producing profits. The following
report covers the introduction of new product that deals with beauty product defined as “ Organic Beauty Paradise”. Sainsbury management
introduce organic cosmetic beauty goods in the field of marketplace of the United Kingdom (Dana, ed., 2021)(Wu, Si, and Liu, 2021). The
following report covers the business description, industry analysis, operations and management team plan, marketing plan, financial plan and
as well as market research.
Business overview
Organic Beauty Paradise is functioned that functions in United Kingdom and offers organic cosmetic beauty goods. Organisation deals
in body care, skin care, hair care and cosmetic goods that created by organic and natural material like herbs and plants at reasonable cost.
Management evaluates consumer's requirements and demand than offers them goods to meet their desires. Management utilise value
proposition techniques to create values of their goods for consumers. Organic Beauty paradise targets beauty effective consumer sections who
are ready to pay the cost of organic cosmetic goods.

INDUSTRY ANALYSIS
 Analysation needs of customers – Management of Sainsbury examine requirements and demands of consumers in terms of their new
product of Organic Beauty paradise to offers them goods as per to their desires. Respective management evaluates requirements of
market place and examine how organic cosmetic goods meet consumers needs. Management conducts effective market research and as
well as industry survey to know about present trends and as well as to determine the consumers of industry (Packard, and Burnham,
2021). Organic beauty paradise, analyse market actions, upcoming trends, innovation, changing taste of consumer than maintain their
functions to survive in competitive situations. Problems in products – Management of Sainsbury, conduct marketing research to examine the issues that are faced by the consumers
in terms of the goods. Organic Beauty paradise faced issues that are related to packaging, labelling and goods material that solve them
to increase consumer base and managerial goodwill. Target market – Organic beauty paradise offers varied sections global market into different sections like demographic, geographical,
size and as well as value. As management offers their goods for men and women (Dionisio, Júnior, and Fischer, 2021). Management
targets beauty experts consumer segments who are prepare to pay identified cost for organic cosmetic goods. Management uses
symbolical, functional and experimental positioning approaches to manage an effective positioning in the field of the market place.
 Market growth - As according to the awareness in terms of the environment and as well as social factor consumer demand for organic
and environment friendly goods that supports in protecting environment. Organic beauty paradise offers organic cosmetic goods that
have low side effects on consumer skin and body. Hence, respective management have higher development and advancement chances
in present situations.
Management determines challengers of management like Tesco, ASDA, ALDI, and so on. Management determine their strength and as
well as weaknesses than create tactics as per to gain competitive benefits.

Competitor analysis
Porter's five forces analysis - It is termed as the strategical framework that involves several forces that form the industry. Forces of
Porter's five model in the relation of Organic beauty paradise products in Sainsbury that are as follows -
 Threat of new entry - Cosmetic and beauty industry producing higher term of profitability that influence new entrants. Threats of new
entrants that are high for management and business. Management imposes several sort of the barriers in respect to stop new entrants
are high for the business of management.
 Threat of substitutes products - Cosmetic and beauty industry producing higher profitability that influence new entrants. Threats of
new entrants that are high for business of management (Ghazali, Mutum, and Javadi, 2021). Management imposes several sort of
barriers in respect to stop new entrants on industry.
 Bargaining power of customers - Consumers are the individuals who are ready to pay for happening certain goods. Bargaining power
of consumer rely on amount of buyers in the market place, shifting price from one supplier to other and from it to another. For
organisation of Sainsbury they have suitable products like Organic Beauty products that are high and there is no close link in substitute
is available in the field of market place.
 Bargaining power of suppliers - Suppliers involves power of having an impact on the managerial price and as well on cost. It rely on
originality of material, size of suppliers and shifting of the price. Bargaining power of suppliers is generally high for consumer because
management have limited term of suppliers who offers them organic goods for creating cosmetic goods in the business of the
management.
 Competitive Rivalry: It is termed as the present competition in industry that effects their managerial performance and operations in
an effective and efficient manner (rfan, Yadav, and Shaw, 2021). In cosmetic sector of the industry there are several sort of the section
that offers organic beauty goods that will have an impact on the managerial share of the market and it will have an impact on their

profitability ratio.
As there are three sort of the principals competitors of Tesco, ASDA and as well as ALDI in the United Kingdom retail sector that are
involved in an intense competition. Sainsbury have 17 per cent market share as at January of 2021 it shows that the market competition is high
and it involves high level of command by the authorities of the Tesco that holds 29 per cent of the market share. As on the other hand, ASDA
holds 15 per cent in terms to manage their dominance, both Tesco and as well as ASDA concentrates on the enhancement of their pricing
tactics that will reflected in their value in relation to qualitative desirable facilities delivery (Sahut, and Braune, 2021). It is also an apparent
that both of such brands will dissimilar Sainsbury's involvement in starting that have been personalised to widen their operations and functions
in the field of the market place. As the management of business have scope by the development of new stores and outlets, that poses several
sort of the competition threats to the success of the management of Sainsbury in an effective and efficient manner.
Name of
competitor
Differentiation
Tesco The success of the business of management are evaluated by measuring the productivity of the business.
Productivity of the business of management are highly rely on the market share of the management. In a field of
competitive situation they have suitable market share that are rely on several sort of the factors. As per to the
market share and the demands for the goods that have become a critical factor for the success of all the
management. By holding and developing the market share continuously that are crucial factors in terms of the
basic fundamental factor in a very competitive situation. The management of Tesco follows some suitable
objectives in terms to determine the differentiation in the business that are as follows -
 To determine diverse sort of the tactics that are executed to complete in a competitive field of the market
place.

 To gain global field of the knowledge on TESCO.
 To determine the plan of actions that are executed by TESCO to complete in the field of the market place.
ASDA ASDA also provide other banking and effective term of the facilities as per to the Pet Insurance and ASDA call
time that have proved most famous with ASDA and other super market (Ratten, 2021). By this ASDA was one of
the management that managed this with other management who have followed suitable competitive benefits as
with other management that had to reactively initiate their own section.
Organisation evaluates all their strength and weaknesses of their competitors and maintain their tactics or plan of action and pricing
approaches than create their own competitive tactics to survive in competitive situations for longer period of time in an effective and efficient
term.
OPERATIONS AND MANAGEMENT TEAM
OPERATIONS
Organic beauty paradise conduct several sort of the operations by diverse functional divisions like manufacturing division, marketing division,
finance divisions and so on. All such divisions will support the management to operate functions as effectively and accomplish identified
targets and aims. Products of organisation – Organic beauty paradise offers organic cosmetic goods that are created with no using of any sort of
pesticides, synthetics and as well as chemicals. Management offers hair goods, make up items, organic cosmetic, soaps, lotion cream,
tanning items that are created from natural or organic material. Management of Sainsbury conduct market survey to measure consumer

requirement and taste that creates goods as per to meet the requirements and demands of consumer and retain them with management
for longer period of time. Location of organisation - Organic Beauty paradise offers their goods and facilities in the field of the market place of United Kingdom
by opening physical outlet and online shopping. Consumer can purchase managerial organic cosmetic goods that are directly from
stores and online shopping. Consumer can buy managerial organic cosmetic goods directly from outlets and ordering on their webpage
and website. As the link between the users and the buses, local train and trolley buses to offers their goods at each part of the United
Kingdom. Legal considerations - Organic Beauty paradise product deals with several sort of the legal aspects in the managerial functions and
decision making procedure to operate the management in suitable directions (Kania, Anggadwita, and Alamanda, 2021). Business
make sure consumer health and security, consumer protection and rights will related to the legal needs that are needs to conduct
functions as effectively. In the procedure of starting business, management should select suitable organisational structure as effectively.
In the procedure of starting business, management might select suitable structure, consider diverse regulation, protect workers and
allocates roles suitably that assist the management to gain sustainability benefits.
 Suppliers of organisation - Suppliers are the individuals or businesses that offers goods and facilities to another entity. Suppliers plays
essential role in offering high term of qualitative from a manufacturer at reasonable price to the authority or retailer for the sale
purpose. Organic beauty paradise manage strong dealing with suppliers to gain qualitative goods at reasonable products as effectively
and efficiently.
Organic Beauty Heaven maintains strong relationship with suppliers to gain quality products at affordable prices.

MANAGEMENT TEAM
Name Skills What do they bring to the firm
Human resource department  Communication
 Teamwork
A division of HR maintain workers
motivation and well beingness,
compensation, advantages, hiring,
managerial growth, security, employee
dealings and training.
Finance department  Analytical Skills
 Problem Solving Skills
A finance department is relates to the unit to
the managerial responsibilities for holding
and maintaining monetary fund on behalf of
the management.
You may add more names if you wish
MARKETING: The Four P’s must be used to describe your marketing strategy Product – The management of business of Sainsbury provides organic beauty paradise products to their consumers that can be planned
as according to their needs. Price - The management of business of Sainsbury is offering premium qualitative and facilities to their consumers and charging
premium cost that are lower in comparison to their competitors. Promotional Mix - The management of business of Sainsbury is the management that are adapting digital marketing techniques for
promotion of their goods and their facilities (Zhang, Foo, and Vassolo, 2021). This management is also utilising social media medium

for attracting higher term of the consumers towards their brand.
 Place – This management is offering their goods and facilities in their stores in the United Kingdom. It is also provide their goods and
the facilities at online medium in an effective and efficient way.
FINANCIALS
Sources of funds:
Month 1 Month 2 Month 3 Month 4 Month 5 Month 6
Revenue (from
your operations
and marketing
section)
25000 50000 55000 65000 70000 75000
Fixed Costs
(List out your
fixed costs)
10000 10000 10000 10000 10000 10000
Variable Costs
(List out your
variable costs)
5000 5000 5000 5000 5000 5000

Profit 10000 35000 40000 50000 55000 60000
CONCLUSION
From the above mentioned report it has been concluded that, management is the procedure of developing an application for using in the
business. It is essential part for business to evaluate requirements of consumers and marketing trends before presenting the functions of
management growth. Before establishing management, managers of management evaluate market situations, competitors and marketing tactics
that create efficient planning that support management to survive in competitive business situation.
REFERENCES (AT LEAST TEN REFERENCES)
Dana, L.P. ed., 2021. World encyclopedia of entrepreneurship. Edward Elgar Publishing.
Wu, J., Si, S. and Liu, Z., 2021. Entrepreneurship Knowledge When East meets West. Asian Business and Management.
Packard, M.D. and Burnham, T.A., 2021. Do we understand each other? Toward a simulated empathy theory for entrepreneurship. Journal of
Business Venturing, 36(1), p.106076.
Dionisio, E.A., Júnior, E.I. and Fischer, B.B., 2021. Country-level efficiency and the index of dynamic entrepreneurship: Contributions from an
efficiency approach. Technological Forecasting and Social Change, 162, p.120406.
Ghazali, E.M., Mutum, D.S. and Javadi, H.H., 2021. The impact of the institutional environment and experience on social entrepreneurship: a
multi-group analysis. International Journal of Entrepreneurial Behavior & Research.

Irfan, M., Yadav, S. and Shaw, K., 2021. The adoption of solar photovoltaic technology among Indian households: Examining the influence of
entrepreneurship. Technological Forecasting and Social Change, 169, p.120815.
Sahut, J.M. and Braune, E., 2021. Financial issues of entrepreneurship. In World Encyclopedia of Entrepreneurship. Edward Elgar Publishing.
Ratten, V., 2021. Introduction: Innovation and entrepreneurship in sport management. In Innovation and Entrepreneurship in Sport
Management. Edward Elgar Publishing.
Kania, I., Anggadwita, G. and Alamanda, D.T., 2021. A new approach to stimulate rural entrepreneurship through village-owned enterprises in
Indonesia. Journal of Enterprising Communities: People and Places in the Global Economy.
Zhang, S.X., Foo, M.D. and Vassolo, R.S., 2021. The ramifications of effectuation on biases in entrepreneurship–Evidence from a mixed-
method approach. Journal of Business Venturing Insights, 15, p.e00238.