PESTLE Analysis of Sainsbury's Supermarket: A Strategic Assessment

Desklib provides past papers and solved assignments for students. This presentation analyzes Sainsbury's using a PESTLE framework.

English Academic Skills 2

Table of Contents
• Slide 3: Introduction
• Slide 4: PESTLE analysis on Sainsbury's- Political
• Slide 5: Economical
• Slide 6: Social
• Slide 7: Technological
• Slide 8: Legal
• Slide 9: Environmental
• Slide 10: Conclusion
• Slide 11: Reference list
• Slide 12: Thank you

Introduction
PESTLE analysis is done in order to describe structure of macro-
environment factors that are used in environment scanning component
of strategic element. PESTLE includes of several factors like Political,
Economic, Social, Technological, Legal and Environmental (Shalhoub et
al., 2017). In case of marketing industries, it is necessary to conduct a
situational analysis before implantation of any tactic plans and PESTLE
analysis is a part of that and it should be conducted in a regular basis to
recognise the changes in macro environment. In the presentation, a
PESTLE analysis will be conducted on the Sainsbury’s company to
determine the factors affected in its business.
Sainsbury’s is the second largest chain of supermarket in the UK. The
company was founded by John James Sainsbury in 1869. The company is
included with several superstores, forecourt shops, supermarkets and
convenience shop across the world (Sainsburys.co.uk., 2019).

PESTLE Analysis of Sainsbury’s
• Political
• Sainsbury is a UK based company; as a result,
company’s public presentation is impacted by
several political factors. The rising globalisation
provides an opportunity or confront to Sainsbury’s.
The challenge is that it would hold to compete
against unknown forces and to happen the beginning
of the products and services with economical and
quality values. The corporation revenue
improvement is at 28% and earlier it was 30%.

• Economic
• The rising price of fuel is main economical
factors that affect the Sainsbury’s. This increase
in price agencies affects the supply
concatenation of the company doing the
merchandise monetary values to rise. The
planetary nutrient crisis ongoing issue that
would besides ensue in Sainsbury’s holding to
increase the cost of their products and services.

• Social
• Social factors may be related to the people and
competitions of the company. Customers
become unhappy due to bad products deliver to
them and that gives broad scope to use product
of other companies. Therefore Sainsbury’s
requires providing proper training to its
workforce in order to motiiate them to creative
environment and increase their perfromennce in
the particular job.

• Technological
• The company uses advanced technologies
in maintenance such as ego check out
method; scanning checkout method
computerised stock commanding and
many others.

• Legal
• Sainsbury’s is better bounded by several
legal issues such as intoxicant products
favouritism, national pay policy and
intervention statute laws.

• Environmental
• The decrease in C has been a great issue
for the company. In order to deal with the
problem, Sainsbury’s have to necessary
step to set the green house issues. In
addition to this, the company also affected
by various ethical issues that are
connected with selling nutrients, invention
of animated being and many such.

Conclusion
• The study concludes that several external factors affect
the macro-environmental business and the company
takes several decisions to deals with the factors and run
with a common goal. The PESTLE is done in order to
identify the external forces and their impacts on the
development of the business of the Sainsbury’s. The
analysis helps the management of the company to
implement several strategic planning in the workplace
and the information gained from the PESTLE analysis is
important for the administration to achieve it end and
grow.

Reference list
• Davies, A., Dolega, L., Arribas-Bel, D. and Singleton, A., 2017. How
does competition impact grocery click and collect performance?.
• Sainsburys.co.uk. 2019. Sainsbury's. [online] Available at:
https://www.sainsburys.co.uk [Accessed 20 Mar. 2019].
• Shalhoub, J., Marshall, D.C. and Ippolito, K., 2017. Perspectives on
procedure-based assessments: a thematic analysis of
semistructured interviews with 10 UK surgical trainees. BMJ open,
7(3), p.e013417.
• Sorrentino, A., Pantaleo, A.M., Markides, C.N., Braccio, G., Fanelli,
E. and Camporeale, S.M., 2018. Energy performance and
profitability of biomass boilers in commercial sector: the case study
of Sainsbury’s stores in the UK. Energy Procedia, 148, pp.639-646.