Marketing and Promotional Strategies Analysis for Sainsbury's Company

This report provides an analysis of Sainsbury's marketing strategies, focusing on their promotional activities and how they maintain their market presence. The report explores Sainsbury's use of both traditional and digital marketing channels, including television, radio, print media, and online platforms such as social media. It also discusses the company's customer loyalty programs, like the Nectar Reward Card, and promotional campaigns like the 'Active Kids' scheme, which enhances the company's brand visibility and customer engagement. The report concludes that effective promotional strategies are crucial for business success, helping companies to reach a wider audience and achieve their marketing goals. The analysis includes references to various academic sources to validate the findings.

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Marketing refers as an activity related to the
company’s products, services. Marketing.
Marketing is continuous process which
determine all the activities like
manufacturing, promoting, selling,
delivering and other operational activities.
To maintain each and every activities of the
marketing companies use marketing
strategies. For this report, Sainsbury
company is chosen. This report considers
the promotional strategies of this company.
As per this report it is concluded that every company need
a good and effective promotional strategies so that
company easily promote their products and obtain their
company goals. Promotional strategies are a success key
for companies through which companies can maintain
their reputation in market.
Sainsbury is a large multinational retail company which basically deals
with the groceries, food and household products. Sainsbury company
market value is really high and company operating their business
globally. Company mainly focusing on their promotional activities so
that company can easily promote their products all over the world.
Sainsbury promote their products in many way and use different types of
channels and media. Company use broadcast media like T.V., radio,
billboards and print media like newspaper, magazines, banner and
posters. Sainsbury enhance their sales through “Nectar Reward Card”
which help to gain the loyalty of the customers. Company also focusing
on sales promotional activities so that company launch Database
marketing & packaging system and its slogan line “Live well for less”.
This is considered as an important promotional campaign which started
by the Sainsbury company.
Sainsbury also provide “Active Kids” scheme, this is a most
influential voucher scheme which sports clubs can use and redeem
vouchers for the use of sports elements. In this time Sainsbury come on
online platform and company sell and promote their products and
services through online with the help of social media channels like
Facebook, Instagram, Twitter, You tubes etc. These online channels help
in promoting activities of the company across the global and help in
increasing the market growth of the company. With the help of these
promotional activities, companies can easily reach the large number of
people and gain customers satisfactions through their high quality
Introduction of Business
Introduction Promotional Strategies of Sainsbury
References
Conclusion
References
Chung, J., 2020. Effect of Quality Uncertainty,
Regulatory Focus, and Promotional Strategies on
Perceived Savings for Sustainable
Marketing. Sustainability.12(14). p.5653.
Kim, J., et. al., 2016. Application of construal-level theory
to promotional strategies in the hotel
industry. Journal of Travel Research. 55(3).
pp.340-352.
Kuang, K., et. al., 2017. Effective promotional strategies
selection in social media: A data-driven
approach. IEEE Transactions on Big Data .4(4).
pp.487-501.