Sainsbury's Marketing Mix: Promotional Activities and Analysis

This report provides an analysis of Sainsbury's marketing mix, specifically focusing on its promotional strategies. The report examines both online and offline promotional activities employed by Sainsbury's to attract customers and maintain a competitive advantage. Online strategies include the use of social media and its official website for advertising and promoting products and services. Offline strategies involve word-of-mouth marketing and building customer loyalty to expand market share. The conclusion emphasizes the importance of a well-defined promotional mix and the integrated use of both online and offline channels for effective marketing and customer engagement. The report references relevant books and journals to support its analysis.

MARKETING MIX
INTRODUCTION
Marketing mix is basically the series of actions being taken by organizations for
promoting its products and services. This poster provides a brief about promotion
element of Sainsbury.
Promotion
The promotional strategy of Sainsbury is highly imperative and thus helps them to achieve the competitive
advantage. This organization uses both online and offline promotional activities for attracting the customers
and for establishing position in market. Within the online activities, Sainsbury generally advertises as well
as promotes its products and services through the use of social media as well as television. Its official
website is generally the best tool which is being used for promoting the products and services. Company
generally promotes its products as well as services by providing the information on official website.
Besides this, company make use of the social media and thus attracts the customers by continuously posting
the various events held by them. In the offline activities, Sainsbury generally promotes its brand and
products by word-of-mouth. By providing the quality services to the existing customers and increasing the
loyalty among them they enlarge their market share as the existing customers promotes their brand to their
closed ones.
REFRENCES
Books & Journals
Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a
student text. Sage.
Larimo, J. and Kontkanen, M., 2017. Marketing Mix
Decisions of Traditionally Internationalized Firms vs. Born
Internationals. In Motivating SMEs to Cooperate and
Internationalize (pp. 225-244). Routledge.
Conclusion
It has been concluded that the promotional mix of
Sainsbury is highly imperative and thus they uses both
online and offline mode for attracting customers. Like in
online, they generally seek the help of social media for
promoting its products and services.