Sainsbury's: Social Media Impact and Strategy Analysis Report

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Added on  2023/03/21

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This report examines the impact of social media on Sainsbury's sales performance and customer engagement. The research utilizes primary and secondary data, employing thematic data analysis to assess customer sentiment across various themes. The findings suggest that social media platforms like Facebook, Twitter, and YouTube can enhance sales by providing valuable customer insights. Recommendations include investing in social media strategies, improving the appeal of Facebook content, and leveraging digital technologies such as artificial intelligence to improve customer experiences. The report emphasizes the importance of understanding customer preferences to drive sales and improve overall business performance, highlighting the potential of targeted marketing strategies and the use of digital tools to achieve these goals.
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Research philosophy
Interpretivism
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Research philosophy
Interpretivism
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Research type
Qualitative type
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Data collection
Primary data collection
Secondary data collection
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Data analysis
Thematic data analysis
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Theme 1:
Highly agree Agree Neutral Disagree Highly disagree
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Theme 2:
Highly agree Agree Neutral Disagree Highly disagree
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Theme 3:
Yes No Neither yes nor no
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Theme 4:
Highly agree Agree Neutral Disagree Highly disagree
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Theme 5:
Highly agree
Agree
Neutral
Disagree
Highly disagree
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Theme 6:
Yes No Neither yes nor no
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