Sainsbury's: Social Media Impact and Strategy Analysis Report

This report examines the impact of social media on Sainsbury's sales performance and customer engagement. The research utilizes primary and secondary data, employing thematic data analysis to assess customer sentiment across various themes. The findings suggest that social media platforms like Facebook, Twitter, and YouTube can enhance sales by providing valuable customer insights. Recommendations include investing in social media strategies, improving the appeal of Facebook content, and leveraging digital technologies such as artificial intelligence to improve customer experiences. The report emphasizes the importance of understanding customer preferences to drive sales and improve overall business performance, highlighting the potential of targeted marketing strategies and the use of digital tools to achieve these goals.

TASK-4

Research philosophy
 Interpretivism

Research philosophy
 Interpretivism

Research type
 Qualitative type

Data collection
 Primary data collection
 Secondary data collection

Data analysis
 Thematic data analysis

Theme 1:
Highly agree Agree Neutral Disagree Highly disagree
0
2
4
6
8
10
12
14
Respondents
Series2

Theme 2:
Highly agree Agree Neutral Disagree Highly disagree
0
2
4
6
8
10
12
Respondents
Series2

Theme 3:
Yes No Neither yes nor no
0
2
4
6
8
10
12
14
16
18
20
Respondents
Series2

Theme 4:
Highly agree Agree Neutral Disagree Highly disagree
0
1
2
3
4
5
6
7
8
9
10
Respondents
Series2

Theme 5:
Highly agree
Agree
Neutral
Disagree
Highly disagree

Theme 6:
Yes No Neither yes nor no
0
2
4
6
8
10
12
Respondents
Series2