This research project analyzes Sainsbury's social media marketing strategies, based on a survey of managers. The project investigates managers' awareness and agreement regarding social media's role in customer interaction and product promotion. It examines the effectiveness of social media compared to traditional channels and the use of technology for data extraction. The research identifies key factors for successful social media strategies, including crisis management and sales strategies, while also exploring the weaknesses in Sainsbury's current approach, such as poor implementation and lack of differentiation. The findings provide insights into the strengths and weaknesses of Sainsbury's social media marketing efforts, offering recommendations for improvement. The project uses graphs and interpretations to present its findings based on the responses of the managers.