Marketing and Strategic Resource Management at Sainsbury's Plc

This essay provides an overview of strategic management concepts and their application to Sainsbury's, a leading supermarket chain in the United Kingdom. It discusses the company's organizational values, mission, and the importance of strategic planning in achieving organizational objectives. The essay contrasts profit and non-profit organizations, outlines Sainsbury's goals and objectives in a changing economic environment, and examines the external factors, such as political and sociological influences, that affect the company's business strategies. The analysis includes references to academic sources to support the arguments presented.

Marketing, Resource And Strategic
Management In Practise

Introduction
Strategic management is concept that help the
organisation to achieve its long as well as short term
objective. There are various strategies and theories that
can be used for various aspect of strategies and
marketing. Strategic management allows the
management innovation and change project within the
organisation marketing function and at all level of
organisation.

ORGANISATIONAL VALUE AND
MISSION
Sainsbury is second largest chain supermarket in United Kingdom,
founded in 1869, by John James Sainsbury. The vision and values
of this company have remain unchanged, as they have refined their
goals to reflect commitment to meet customers need. Their vision is
to be a most trusted retailers where people love to work and shop.
The goal of company is to make customers life easier and offering
great quality and service at fair price, serving customer whenever
and wherever they want.

Importance or role of Strategic Planning to
achieve organisational objectives
Mission: Strategic planning start with defining
mission of an organisation. A mission is important
because it gives idea to company or organisation
link with strategies, management functions and its
employees to align or coordinate with actions and
decisions according to clearly defined objective

Continued
Strategic planning process: It enables management to define all
employees role and responsibilities within the organisation so as per
planning and working are being done according to planning or not.
It shows how all employees roles and responsibility fit in the
organisation.

Difference in profit and non Profit of
organisation
Basic Profit organisation Non profit organisation
 Meaning
 Motive
 Form of Organisation
 Management
 A legal entity which
operates for earning
profit for the owner.
 Profit Motive
 Sole proprietorship, firm
partnership, or
company.
 Sole proprietor, Partner
or director, or case may
be
 A non profit
organisation is a legal
entity, which operates
serving society as a
whole.
 Service MotiveClub,
trust, Public hospitals,
Society etc.
 Club, trust, Public
hospitals, Society etc.
 Trust comities or
governing bodies.

New Goals and objectives for Sainsbury Plc Ltd.
Goals, values and Objectives: They are in supermarket, their aim is
to exceed customer satisfaction for fresh, healthy and tasty food as
well as safe in their lives easier everyday. In their stores they will
deliver an every improving quality shopping experience for their
customers with best product at fair price. Their "Values is to getting
better everyday, To deliver great sales and service, Individuals
responsibility for team delivery, respects for individuals, to serve
customer well and provide shareholders with sustainable, good,
financial results".

continue
But as per changing economic environment,
technological and market conditions they needs to
revise their goals and add on some goals to major
goals. So they may be
Advancing online techniques of selling like online
marketing and selling.
Adopting delivery system at anywhere part of the
country at right place at right time. Means improving
transport and delivery system of food product.

2.1 and 2.2 External factors affecting business
strategies
Business strategy can be affected by internal factors as well
as external factors. There are many external factors that
affects the business strategy which are as follows-
Political – Government of the nation makes
rules ,regulation and policies that is imposed on every
business and there may be local government that affects
the way of conducting the business. According to these
rules and regulation or policies ,Every Sainsbury plc Ltd.
have to make policies in keeping in mind these factors.
Every Sainsbury plc Ltd. should follow these rules for
fluently process of it's Sainsbury plc Ltd. (Lusch and Vargo,
2014).

CONTINUED
Sociological – Sainsbury plc Ltd. is running it's business
in the society so it should make the strategy according to
the society. Currently ,sociological attitude and behaviour
and customer's taste and preferences is constantly
changing so Sainsbury plc Ltd. should consider it while
designing the strategy.

REFERENCES
Ethiraj, S.K., Gambardella, A. and Helfat, C.E., 2017. Reviews of
strategic management research. Strategic Management
Journal,38(1). pp.3-3.
Spear, S., 2017. Impression management activity in vision, mission,
and values statements: A comparison of commercial and charitable
organizations. International Studies of Management &
Organization,47(2), pp.159-175
A. and Dibb, S., 2014. The role of corporate culture, market
orientation and organisational commitment in organisational
performance: the case of non-profit organisations. Journal of
Management Development,33(4). pp.374-398.