Strategic Management Report: Sainsbury's Strategic Analysis and Models

This report provides a comprehensive analysis of Sainsbury's strategic management practices. It begins by outlining the processes used by the organization to determine its strategies, emphasizing the importance of environmental scanning, strategy formulation, implementation, and evaluation. The main body delves into various strategic models and tools, including SWOT, PESTLE, and Porter's Five Forces, explaining their application within the company. The report highlights how these tools aid in identifying internal and external factors, assessing market dynamics, and formulating effective strategies for growth and competitiveness within the retail industry. Furthermore, the report underscores the significance of change management, particularly concerning the complexities of transformation, sustainability, and the associated costs and risks. The analysis provides insights into how Sainsbury's can evolve within the competitive landscape and adapt to changing customer preferences and technological advancements.

Strategic management

Table of Content
INTRODUCTION..........................................................................................................................3
MAIN BODY...................................................................................................................................4
Process used by organization to determine their strategy...........................................................4
Models and tools used by company to determine strategies......................................................5
Application of tools....................................................................................................................7
Importance of change management based on complexity within transformation and
sustainability procedures.............................................................................................................9
CONLCUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Strategic management is ongoing planning , monitoring, analysis and assessments of all
strategies which company targets to meet varied goals and objectives, as per changing varied
range of business environment. Sainsbury is a UK as one of the best retailer company in UK,
that was started in 1869 dealing with the various groceries products and is the second largest
chain with around 16% share in supermarket. The report will be discussing procedure used by
company to determine strategy for effective implementation . External and internal business
environment plays crucial role to evolve towards new imperative positioning, for creating new
scale advanced functioning . Further research will be based on various models and tools used to
determine new strategies, application in practical within company operations. The study further
will be analysing importance of change management based on complexity factor within
transformation, costs and risks factors along with sustainability in competitive industry.
MAIN BODY
Process used by organization to determine their strategy
Strategic management means process of planning, analysing and monitoring needs of the
organization that are used to achieve the goal and objectives. This help in giving the direction to
the company about what type of policies and procedure they have to use for the betterment of the
firm (Velikorossov and et.al, 2020).
Strategic management is the resource that are used by the organizations to achieve the motto and
goals of the company. They are related the evaluating the strategies, ensuring the management
rolls and finding the competitive skills. This management helps business to find out how
strategies are developed, then what are the main topic in which it should focus and what are the
methods and practices implementing it (Hitt and Duane Ireland, 2017)

Strategy management process is used for developing the business not for the profit or
government, but they are used to achieving the organizational goals that will make them
successfully in the future. The various products that are used by the Sainsbury are:
Environmental scanning: This is related to collecting information about the event and
relationship of the organization weather it is related to internal or external environment. Mainly
it helps the management to see the directions which are related to the future growth of the
company. This is also related to the finding the current trends that are followed by the customers
and what are their needs and expectations from the company on their product which they serves
to the world (Terziev and et.al, 2017)This is also refers to the collecting, investigating and
giving information related to the strategic purpose. The strategic process is used on the
continuous basis by the company.
Strategy formulation: This is related to choosing the best method that the organization are
planning to implement for achieving the organizational goals and objectives. In this how
business will work what are the different methods and techniques can be used by the firm
(Dvorský and et.al, 2020) Sainsbury on strategy formulation will be focusing on varied aspects
such as generating new range of customer products and services catering to large number of
customers market expanded within which will enable formation of vivid strategies. At this step
the best strategy based on all identified new domains will be formed practically for effective
larger scale new goals in revenue and goodwill.
Strategy implementation: The analysed strategy formulated above will be practically
implemented at this step based on which new investments shall be expanded into wide range of
products within retail competitive industry. Training will be delivered among employees based
on strategies for larger vision oriented growth and new scale advanced functioning, for

technical scale varied positioning. Strategy implementation will enable effective varied range
of new evocative steps developed within corporate growth synergies , for new scale revenue
targets to be reached on functionally.
Strategy evaluation: Iimplemented new productive strategies needs to be evaluated and
practically given wider scale monitoring for competent scale effective growth reach. By
strategy evaluation at final step there will be new keen formative focus developed towards
competent new performance aspects within industry. Sainsbury has to operatively expand in
untapped customers market with varied scale competent growth exclusively, large work efficacy
to produce new range of advanced innovative digital services (Durand, Grant and Madsen,
2017)
From the above discussed factors within strategic management procedures it can be in
depth analysed that Sainsbury has been actively evolving on bringing forward new range of
products, services growth.
Models and tools used by company to determine strategies
There are various models which can ben used by Sainsbury to determine new strategies to
generate wider scale advanced work growth reach among competitive retail industry aspects.
Strategic models enable to identify external as well as internal factors which are impacting
fundamental scale operations towards new vision oriented growth , specifically be diverse
aspects which raises competent scale parameters effectively (Drnevich, Mahoney and Schendel,
2020).
SWOT model: The SWOT model is one of the most used competitive strategic business model
where internal factors of company operations can be identified imperatively. By using this
strategic model internal competencies, strengths, weaknesses, opportunities and threats can be
analysed. SWOT model specifically raises functional scale innovation imperatively for
generating new advanced functioning, bringing on investments in untapped market horizons
and deliver targets at time. This can be also that internal business environment analysis generate
wide scale connectivity towards new working parameters, leverage longer stable new diverse
domains (Elavarasan and et.al, 2020).
PESTLE model: The PESTLE model is another widely used external business environment
strategic model for effective varied scale diversification as demanded by external business

environment in retail industry. Macro environment plays crucial role to identify new scale
innovative business functioning where external factors such as political, economical, social,
technological, legal and environmental are the main aspects. (Davis and Fifolt, 2018). PESTLE
model enable strategic vision oriented growth in vivid parameters for larger competent horizons
and establish new diverse metrics into services. Sainsbury by using pestle analysis will be able to
expand in wide range of efficacy demanded in competitive retail industry, focus on operative
excellence and raise competencies. It also enables to form wide expanded customers target
market, bring on resourceful planning in correlation with new developed goals for stronger
viable efficacy and expand towards innovation scale scenarios (Scanning the Environment:
PESTEL Analysis. 2016).
Porter 5 forces model: This is one of the most effective strategic management model for
analysing competition in business and draws industrial economics, to drive forces that determine
new competitive domains (Trigeorgis and Reuer, 2017). Porter 5 forces model enables to
identify competitive intensity and attractiveness in terms of revenue profitability, for generating
new informative decisions. Porter 5 forces analysis enables new scale competencies to be
formed as per vivid scale competitive market structure, develop wider practical diversity and
raise new market reach. Decisions using porter 5 forces model will enable Sainsbury to
operatively expand into varied competitive horizons , generate wider market reach for
establishing stringent innovation. Bargaining power of suppliers, bargaining power of buyers,
competitive rivalry within industry, threat of new entrants and threat of substitutes are some
main aspects in model used for analysis. The porter 5 force model has been also identified to be
one of the widely competent strategic tool for external factors in business strength analysis.
Sainsbury by using this model will be able to evolve on competent performance metrics and
generate smarter new competent performance horizons (Adelakun, 2020).
From the above discussed strategic models Sainsbury will be able to evolve on varied
new targets within global competitive retail industry, expand among customers market and also
evolve with the best customers product and services (Berisha Qehaja, Kutllovci and Shiroka
Pula, 2017).

Application of tools
Practical implementation of models will enable vivid competencies to be formed on for
strengthening new scale customers oriented preferences, generate wider innovation and expand
into untapped market paradigms. Where it is one of the best retail company transforming
competitively by developing smarter work growth functioning, higher scale connectivity. The
strategic tools practical implementation plays strong vivid role for dynamic quality growth in
products and services, also to bring on competitive varied growth towards vision oriented
operations ( Sainsburys SWOT Analysis, Competitors, STP & USP. 2020).
SWOT Model
By using swot analysis Sainsbury will be able to form new scale innovation within
internal structure of operational domains , bring on new strategic vision oriented investments. Strengths: Company products and services quality has developed strong customers'
goodwill among customers market scenarios, which has also functionally made brand
competently strong. There is strength of range of products and services, which has made
company successfully grow to serve quality services at all domains (Alborov and et.al,
2017). Weaknesses: There is weakness within production techniques, as high innovation is
demanded among competitive retail industry where new customers demands have to be
focused on. High range of competition coming in within global retail industry brings on
surging demand for evolving towards new range of innovation. Opportunities: There is business opportunity to expand in untapped market horizons
where new range of advanced operations need to be inbuilt , by bringing on best
marketing strategies. Opportunities such as expanded customers market base plays vivid
role on which competitive retail industry is widely evolving, Sainsbury has opportunity
 Threats: There is threat of weak internal structure on which Sainsbury faces threat of
varied new techniques coming in within retail global industry on which brand is lacking
efficiency. The threat within internal strategies also reduces effective strategies
implementation and there is also need to focus towards new competitive efficacy
horizons, for productive diversity in marketing domains (Aguinis, Edwards and
Bradlew, 2017).
PRONS : It enables in depth analysis for internal efficiency within work goal departments

CONS: SWOT analysis lacks functional working efficiency as compared with external business
environment.
PESTLE analysis:
The pestle analysis model will enable Sainsbury to form new divers' efficiency
competitively and expand into new strategies formed as per demands of macro business culture.
Factors of pestle analysis can be analysed as follows (PESTLE Analysis of Sainsbury’s. 2019 ). Political factors: Brexit implementation has been impacting in increase within cost of
foreign products which would likely to pass on end customers also. Sainsbury will have
to push on hard within strategical planning for ensuring customers continue spending ,
raising profit in revenues.. Economic factors: The varied range of economic factors such as rising competition
within retail industry, higher increase in fuel prices and fluctuating economic rates
impacts Sainsbury functioning. Social factors: Widely dynamic customers preferences varying has developed negative
downfall in Sainsbury business strategies where innovative products and services are
being demanded. The social factors such as heathy fresh grocery products, need to be
supplied among customers by heading towards customer oriented services. Technological factors: Technological advancements coming within production and
marketing services used by new competitive brands in retail industry has developed
external competition for Sainsbury. Legal factors: The legal factors such as large range of legal issues such as national
minimum policy should be followed for adhering to varied statute laws and intervention
laws. Legal factors compliance raises brand goodwill, where Sainsbury has varied scope
for new imperative larger productive business positioning.
 Environmental factors: Carbon footprint decrease is an important aspect where
companies like Sainsbury lends batch to decrease footmark, which will raise on
productive diversity of brand. CSR factor also form part of environmental factors
compliance of which generates smarter reach among customers wider reach (Teece,
2019).
PRONS: Pestle analysis enables external business environment analysis effectively, widley
crucial for keeping up with best results analysis

CONS: Pestle analysis is time taking for company to evaluate further
VRIO analysis:
 Value: This factor represents value of brand where Sainsbury value has been constantly
increasing
 Rarity: This factor explains rarity factor where unique factor is competently essential,
where Sainsbury lacks efficiency as new brands are highly innovative which creates
lack of rarity factor.
 Imitable: High growth factor of imitable domain explains company products and
services do not provide imitable factor for another competitor due to best quality
 Organization: Sainsbury has been competently growing with functional innovation
 PRONS Enable to analyse in depth focus on competitive factors for strengthening vision
oriented goals.
 CONS : VRIO analysis is time taking for in depth evaluation
Balanced scorecard is a performance metric used to identify, improve, and control a business's
various functions and resulting outcomes variably. IT involves measuring four main aspects of a
business: learning and growth, business processes, customers, and finance.

Importance of change management based on complexity within transformation and
sustainability procedures
Change management can be understood as methods and manners in which new varied
changes are introduced in business scenarios functionally and implemented both internally,
externally. Raising complexity aspects demanded in business transformation domains bring on
new benchmarks that have to be reached on effectively, where change management plays strong
role. Change management also sinks in demand for sustainability procedures in Sainsbury for
keeping up new varied range of competitive aspects innovatively under focus, evolve on
competitive metrics functionally. Costs, risks and sustainability domains within change
management plays strong role for generating change management fundamentals to imperatively
raise on innovative business competencies. Lewin change model is divided into 3 steps which
bring on varied range changes structured effectively, where Sainsbury will be potentially looking
forward towards smarter change management. Unfreezing: At the initial step all techniques which need to be developed and changed
are identified, planning and strategic vision for dynamic change management is worked
on. Sainsbury's leaders and managers motivate employees for generating change
structured in for dynamic work growth towards new implemented varied domains.
Training of all employees will be delivered for bringing on dynamic efficiency into
change implementation, varied fundamental operations aspects towards which changes
are demanded are scanned (Tavčar, Demša and Duhovnik, 2018). Engagement with
communication among employees are worked on for analysing new surging demand for
change implementation effectively. Freezing: New changes planned on above step are started practically at this step for
developing innovative business positioning, higher effective resource usage is focused
on. While freezing needs to be done with best trained staff in all levels longer scale
effective evolvement generates effective brand growth. New sustainable business
performance metrics are implanted to evolve on competencies advancing in new scale
advancement. The freezing step will enable Sainsbury to operatively expand within
new changes in management, determinants focused on towards longer term motivation
will be focused on.

 Refreezing: At refreezing new changes developed among systems within departments are
monitored for dynamic working operations. Sainsbury at last step of model will be also
focusing on gaining analysis by customers reviews towards new changed products and
services. The refreezing will generate smarter working operations to be implemented in
longer run for higher goodwill formulated among customers. Also customers and
stakeholders success towards dynamic functioning on for change management analysis
plays strong role for evolving on wider scale connective targets (Papke-Shields and
Boyer-Wright , 2017)
The above discussed aspects of change management will enable in depth implementation of
change management procedures successfully, higher range of capital revenues in profits.
Sainsbury will be able to bring on wide informative growth in customers goodwill, brand
development in longer run and also to develop wider competencies effectively.
CONLCUSION
From the above analysed report it can be concluded strategic management has wide role
for bringing on varied range of informative growth in functioning new scale technologies . It has
been analysed that strategic management plays crucial role for operatively heading on new wide
range of competitive aspects towards productive varied growth in products and services.
Strategic management process has been identified , where environment scanning, strategy
formulation , strategy implementation and strategy evaluation have been discussed as major
steps. The report has concluded in depth analysis of Sainsbury strategic management, within
business operations. The study in research has concluded pestle model, swot model and porters
5 force model as tools used by company to identify strategies for further dynamic connective
horizons. Report has concluded further practical implementation of strategic tools , where
Sainsbury aims to functionally grow on new competencies variably by bringing on new range of
innovative products. Analysis has concluded further change management implementation with
usage of Lewin change management model for transformation procedures, costs risk and
sustainability factors.

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