Analyzing Strategic Business Plans: The Case of Sainsbury plc (UK)

This report provides an analysis of the business strategy employed by Sainsbury plc, focusing on its mission, vision, objectives, and goals. It examines the factors considered during the formulation of the strategic plan, including SWOT analysis to assess strengths, weaknesses, opportunities, and threats. The report evaluates the effectiveness of tools like the BCG growth-share matrix in developing strategic business plans, highlighting its benefits and limitations in assessing market share and growth rate. Ultimately, the report concludes that Sainsbury plc can effectively utilize its business plan to gather finance and implement its core competencies, while acknowledging the challenges in data collection and overall market position analysis. Desklib offers a range of similar solved assignments and study resources for students.

Business Strategy

Covered Content
 Introduction
 Mission, vision, objectives and goals
 Factors which have been considered while formulating
strategic plan
 Effectiveness of tools implemented while emerging strategic
business plans
 Conclusion
 References

Introduction
Strategy is the foremost requirement for any business in order
to achieve companies pre-set objectives. Business strategy is
the perfect outline which is mostly determined by the top
level authority in the firm so that the firm can do effective
performance.

Mission, vision, objectives and goals
Business plan is the most effective tool which is used by the
each firm for gaining finance for the firm. Under this
various strategies are covered which can be used by the
firm for achieving its pre-set objectives.
Mission: This is the set of aim which a firm intends to attain
shareholders desires. This assists to determine how firm
operates, their customer, different goods and services and
their service quality to customer.

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Goals and objectives: Goals and objectives are normal
guidelines which a firm to attain under a particular period
of time. Objectives are the stages to attain goals.
Objectives means to short term plans means to long term
plans of the firm.

Factors which have been considered
Strategic planning is the procedure under which a firm could
identify could its strategy and form decisions about how
to assign its resources to achieves this strategy. This
likewise renders guidelines to use this strategy.
Three components are needed to be considered while
making strategic planning.

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Strengths and weaknesses:
SWOT analysis is an
important tool which are
required for making the
strategic planning. Strengths
and weakness is an inner
factors and opportunities
and threats are external
issues of the firm.

Effectiveness of tools implemented
Effectiveness of the techniques are used here for developing
strategic plans of Sainsbury plc. by using BCG growth share
matrix. This is done as under:
BCG growth share matrix:
This is the matrix which is made into four dimensions by
Sainsbury plc is going to face.

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Question marks: Under this
situation, market share is
low and the growth rate is
high. Under this situation,
risk covered as low market
share covers loss to the
firm. This reflects newly
made goods in the market.

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Benefits of the BCG matrix:
This matrix assists firm to assess about where to invest, when
to divest earning from market segment, when to concentrate
on an advance business.
Other benefits of BCG matrix are:
This assists to analyse firm's existing portfolio balance.

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 This is not an easy thing to get data about market
growth and market share.
 Overall proper position can not be analysed on the
basis of these factors.
 In this situation, this can be seen that dogs can have
higher money even more than the cash cows.

Conclusion
From the above mentioned report, this is concluded that
Sainsbury plc can gather finance by using business plan.
Such project provides information about implementing
mission, vision and core competencies of the cited
company.