Case Study: Entrepreneurial Business Ventures of Sakan in Kuwait

This case study examines Sakan Real Estate, a Kuwait-based entrepreneurial venture, focusing on its business activities, key success factors, and the challenges it faces. The study aims to understand online businesses in the Middle East using entrepreneurial theories and analyzing the profitable sectors and establishment strategies of Sakan. It explores the company's background, which offers integrated real estate services, and its online platform designed to connect property buyers and renters directly. The research objectives include identifying success factors, profitable sectors, and the entrepreneurial, marketing, and strategic issues encountered by Sakan. The study also aims to recommend solutions to these issues, offering valuable insights into entrepreneurship and new business venture development. The analysis considers the significance of addressing entrepreneurial issues for business success and enriches the existing literature by focusing on practical problems faced by entrepreneurial ventures. The study's methodology involves a detailed analysis of Sakan's operations, market position, and strategic decisions, providing a comprehensive understanding of its entrepreneurial journey and offering actionable recommendations for future ventures.

Running head: ENTREPRENEURIAL BUSINESS VENTURES
ENTREPRENEURIAL BUSINESS VENTURES: AN ANALYSIS OF THE CASE STUDY
OF SAKAN, KUWAIT
Name of the Student:
Name of the University:
Author’s Note:

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Abstract

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Acknowledgement

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Table of Contents
Chapter 1: INTRODUCTION.........................................................................................................4
1.1 Introduction............................................................................................................................4
1.2 Background of the Study.......................................................................................................4
1.3 Overview of the Business Activities of Sakan......................................................................5
1.4 Research Aim.........................................................................................................................6
1.5 Research Objectives...............................................................................................................6
1.6 Research Questions................................................................................................................7
1.7 Significance of the Study.......................................................................................................7
1.8 Summary................................................................................................................................8
References........................................................................................................................................9

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Chapter 1: INTRODUCTION
1.1 Introduction
This chapter presents an overview of the important facets of the study like its aim,
objectives, questions, its rationale and other important aspects which are going to guide the entire
study. More importantly, an introduction to the business activities of the corporation, Sakan, on
which the study would be conducted, had also been offered.
1.2 Background of the Study
According to Arabtimesonline.com (2020), presently there are more than 30,000 small-
scale enterprises (SMEs) and entrepreneurial business ventures operational within Kuwait which
accounts for 90% of the registered business ventures of the concerned nation. However, as per
the official report of Worldbank.org (2020), the important issue arises since they comprise only
3% of the total GDP of Kuwait while offering employment to roughly around 23% of the
workforce of the concerned nation. Magalhaes and Abouzeid (2018) are of the viewpoint that
this aspect of the business landscape of Kuwait had adversely affected the growth rate of the
concerned nation and despite the different initiatives undertaken by the national government of
Kuwait like the “National Fund for SME Development” (2013) and others, the situation
continues to worsen.
More importantly, the entrepreneurial, marketing and strategic issues which the different
SMEs and the entrepreneurial ventures are presently facing within the spectrum of the business
landscape of the concerned nation had adversely affected their growth rate and thereby given rise
to the issue under discussion here (Simintiras and Al-Hajji 2018). In this relation, it needs to be
said that some of the most important issues that the SMEs and the entrepreneurial ventures face

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within the nation of Kuwait are related to the lack of availability of raw materials, labor crisis,
difficulty in getting skilled foreign labors, high interest rates for business loans, high operations
and labor cost, issues related to external marketing and others (Al Hussaini 2019). Thus, for
facilitating the growth of the business landscape of Kuwait, its national government needs to
resolve these issues.
1.3 Overview of the Business Activities of Sakan
Sakan Real Estate established in the year 2016 offers distinguished as well as integrated
real estate services to the different people of the nation of Kuwait without having the face the
issues that they would normally have to face while seeking the help of the real estate brokers or
the contractors (Sakan.co 2020). An important feature of this corporation is the fact that it helps
the individuals to search for property, be it for rent or for purchase, get all the information
related to the property, including information regarding the neighborhood of the property and
others from anywhere they want and that too as per their own time and convenience (Sakan.co
2020). More importantly, the property buyers or the property renters have the opportunity to
view the photographs of the property, directly get in touch with the property owners without
having to deal with the brokers or the middlemen through the usage of the online platform of the
corporation (Sakan.co 2020). This in turn not only saves the time of the individuals but also
helps them to search for property without having to go through the trouble or the hassles that
they used to face in the earlier times. Furthermore, the online app or the platform of the
corporation is very simple and user-friendly as well and stringent quality parameters are being
followed by the corporation which ensures the fact that the buyers or the renters are being able to
get authentic as well as best quality deals. The extensive of the corporation on the aspect of
quality as well as customer satisfaction had significantly helped the concerned corporation to

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acquire the desired amount of success within the retail sector of the nation of Kuwait in the last
three and a half years.
1.4 Research Aim
The aim of this study is to understand online businesses in the Middle East region
through the usage of different entrepreneurial theories while focusing on their key success
factors, the profitable sectors and also the manner in which they need to be established through
the usage of the case study of Sakan.
1.5 Research Objectives
1. To understand the key success factors which affect the success of the different
entrepreneurial ventures in the particular context of the entrepreneurial venture, Sakan
2. To identify the most profitable sectors in which the entrepreneurs can establish their
business ventures in the particular context of the entrepreneurial venture Sakan
3. To analyze the manner in which the entrepreneurs need to start their business venture so
as to derive the maximum amount of profit in the particular context of the entrepreneurial
venture Sakan
4. To find out the entrepreneurial, marketing and strategic issues faced by the
entrepreneurial business ventures in the particular context of the entrepreneurial venture
Sakan
5. To recommend ways through which the entrepreneurs can address the entrepreneurial,
marketing and strategic issues faced by their entrepreneurial ventures in the particular
context of the entrepreneurial venture Sakan

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1.6 Research Questions
1. What are the key success factors which affect the success of the different entrepreneurial
ventures in the particular context of the entrepreneurial venture, Sakan?
2. What are the most profitable sectors in which the entrepreneurs can establish their
business ventures in the particular context of the entrepreneurial venture Sakan?
3. How the entrepreneurs can start their business venture so as to derive the maximum
amount of profit in the particular context of the entrepreneurial venture Sakan?
4. What are the entrepreneurial, marketing and strategic issues faced by the entrepreneurial
business ventures in the particular context of the entrepreneurial venture Sakan?
5. What are the ways through which the entrepreneurs can address the entrepreneurial,
marketing and strategic issues faced by their entrepreneurial ventures in the particular
context of the entrepreneurial venture Sakan?
1.7 Significance of the Study
Ghura, Li and Harraf (2017) are of the viewpoint that the success or the effectiveness of
the different entrepreneurial business ventures greatly depends on the extent to which the
entrepreneurs are being able to resolve or address the entrepreneurial, marketing and strategic
issues faced by their business ventures. Adding to this, Solomon, Alabduljader and Ramani
(2019) have noted that for resolving these issues the entrepreneurs are required to identify the
root causes from which these issues stem from and thereby formulate adequate measures for the
resolution of the same. However, it is seen that although over the years numerous scholars have
conducted researches on the concepts of entrepreneurship and new business venture development
yet very few scholars or researchers have devoted much attention to the entrepreneurial,
marketing and strategic issues faced by the entrepreneurial business ventures. It is precisely here

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that the significance of this particular study lies since it tries to overcome this research gap and
thereby enrich the literature related to the concepts of entrepreneurship and new business venture
development by focusing on the entrepreneurial, marketing and strategic issues faced by the
entrepreneurial business ventures and also the manner in which they can be overcome. Thus, the
future researchers conducting research on this topic or some related topics would have the
opportunity to use this research work as a framework or as a reference.
1.8 Summary
To sum up, the above discussion had presented a brief overview of the different
important aspects of the study on the basis of which it would be conducted. This chapter would
be followed by “Chapter 2: Literature Review” wherein a review of past secondary literature
related to the research topic selected for this study would be undertaken.

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References
Abu-Aisheh, A.A., 2018. Entrepreneurship and Economic Growth: Case of Kuwait. Kuwait
Program at Sciences Po Student Paper Award.
Al Hussaini, A.N., 2019. Exploring the Relationship Between Entrepreneurship Development
and Financial Management Expertise Among the Students A Study from Kuwait. Academy of
Entrepreneurship Journal.
Arabtimesonline.com 2020. 67% of Kuwaitis prefer to work for their own business - ARAB
TIMES - KUWAIT NEWS. [online] Available at: https://www.arabtimesonline.com/news/67-of-
kuwaitis-prefer-to-work-for-their-own-business/ [Accessed 4 Mar. 2020].
Ghura, H., Li, X. and Harraf, A., 2017. Moderating relationship of institutions for opportunity
entrepreneurship and economic development. World Journal of Entrepreneurship, Management
and Sustainable Development.
Magalhaes, R. and Abouzeid, M.A., 2018. Does effectuation apply across cultures? A study
amongst entrepreneurs in Kuwait. Journal of Global Entrepreneurship Research, 8(1), p.22.
Sakan.co 2020. Sakan-Home Page. [online] Available at: https://www.sakan.co/about.asp?
lang=ar [Accessed 4 Mar. 2020].
Simintiras, A.C. and Al-Hajji, Y.M., 2018. Networking and Entrepreneurial Activity in Kuwait.
In Emerging Markets from a Multidisciplinary Perspective (pp. 381-390). Springer, Cham.

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Solomon, G.T., Alabduljader, N. and Ramani, R.S., 2019. Knowledge management and social
entrepreneurship education: lessons learned from an exploratory two-country study. Journal of
Knowledge Management.
Worldbank.org 2020. Building Kuwait’s Future, One Small Enterprise at a Time. [online]
Available at: https://www.worldbank.org/en/news/feature/2016/03/01/building-kuwait-future-
one-small-enterprise-at-a-time [Accessed 4 Mar. 2020].