Principles of Sale and Marketing: European Aviation Group Report

This report provides a comprehensive overview of the principles of sale and marketing, crucial for business success. It delves into key concepts such as the sales and marketing concepts, marketing plans, and the marketing mix, including product, price, place, and promotion strategies. The report also explores the STP (Segmentation, Targeting, and Positioning) process, SWOT and PEST analyses, and the impact of marketing from both consumer and organizational perspectives. Furthermore, it examines sales campaigns, including planning, distribution, and customer conversion strategies, and their significance in driving business growth, using the European Aviation Group as a case study. The conclusion emphasizes the importance of integrating sales and marketing for organizational success and outlines the benefits for both customers and businesses.

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INTRODUCTION
Principle of sale and marketing refer to the process
of selling the product and services of the
organization and it is very important for the
company to increase the product and services by
making the best of marketing and sale. Marketing
and sale is very important and it is the main process
of doing the work as it increase the market
awareness in the market and also promote the
business of the company.
PRINCIPLE OF SALE AND MARKETING

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Question 1 Marketing & sales concepts
Sales concept: - in this concept the organization sale their product and services to the customer and
focus in making the business profits. It is totally focus on the seller point of view and on other
hand the marketing is for buyers’ point of view. The selling concept focus into turning the
product and services into cash and money.
Marketing concept: - It is referring to the process in which the organization and the company focus
in marketing their product in the market and make people aware about the product and services
of the company. The product and services company offer to the customer are being marketing
to improve business. The marketing concept is the principle for competitive advantage and
superior offering, it is useful as the customer are getting choosy and need to be aware about
product and services due to changing market.
Question 2 Marketing plan.
Objective: - the objective of the European Aviation group is to creat the
maximum business in the nest 5 year
Mission: - increasing th market worth in next5 year.
STP: - STP is the process of making the segmentation and targeting and
Positioning of the product and services of the European Aviation in the
country and making the best use of business (Palmatier and Sridhar, 2017).
 Segmentation refer to the process of segmenting the market into
different segments.
 Targeting is the process in which the organization targeted the
target market and segment market.
 Positioning is the process of developing the position and
positioning of brand in market with new strategies.
SWOT: - SWOT is the process of internal business environment factors: -
1. Strength: - Strength of the European aviation is the market
knowledge.
2. Weakness: - Competitive market in today’s market with huge
competition.
3. Opportunity: - Opportunity to increase the business in
expansion in different countries.
4. Threat: - Threat is the market competition.
Investment: - It is the process in which the organization focus in finding
the new ways and find the different sources of investment and the sources
of finance in the market to increase the business of the company.
PEST: -
1. Political: - political pressure and maintaining the business with
all the political laws and policies. Political factor also includes
different policies which are made by the government and have a
direct impact on the business of the company.
2. Economical: - helping the economy with better business.
Economy stands very important as it include all the process
which create lots of opportunities to other as increase in the
economy is beneficial for all (Palmatier and Crecelius, 2019).
3. Social: - change of trends and preferences are come in social
factor. Social factor includes the factor which directly show the
impact of the changes in the public taste and prefaces and it
require to manage by the company to increase the better
productivity and sale.
4. Technology: - utilisation of technology to improve the business.
Technologies are most important factor of external environment
and it is very important for the company to manage the utility
and the use of the technology with all latest technologies to
increase the productivity of the company.

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Question 3 Impact of marketing from a consumer & organisational
perspective.
Impact of marketing on customer: -
 It keeps the customer current as the market is changing
daily and constantly changing market new to do the
marketing by the company so that the customer gets aware
about product and services of the customer.
 It offers convenience and the wait services to the customer
and make the customer work easy in contacting the
company and using the product and services of the
company.
 It also helps in improving the relation with the customer
and it is one of the most important impact of the marketing
with the customer.
 It provides the 24x7 access to the business and connect the
customer to contact the company in 24x7 ways (Asmuni,
Syahnan and Asyura, 2020).
Impact of marketing for organization: -
 It helps in increasing the business productivity as the
marketing help in making people aware about the product
and services of the company and it also make sure in
promoting the business strategies and help the organization
in improving through the results and feedbacks.
 Marketing help the European Aviation in increasing the
awareness in the countries where the company is operation
and it also help in promoting the new strategies and
techniques of working to the different countries where the
organization works.
 Marketing promote the business strategies and the new
trends of the company in the market so that the customer
can get attracted towards the company.
Question 4
Marketing mix: -
Product: - Product refer to the product and services
which the organization is offering to the customer
and it is the main source of delivery.
Price: - Price refer to the price strategy of the company
product and services which they are providing to
their customer and audience to reach and buy.
Place: - Place is the position of the company and it should
be relevant to attract more of the customer and
company focus in getting the best of the utilisation
of resources.
Promotion: - promotion refer to the promotional
strategies of the company which the company use to
promote their product to the customer.
Sales Campaigns: -
Planning the campaign: - This is the first step of
campaign which include the ways in which the
organization create the planning and plan all the
procedure of the company in increasing the sales.
Distribution of Campaign: - Distribution of the
campaign refer to the process in which the
organization distribute the product and services of
the
Converting Customer: - After the campaign it is very
important for the seller to provide and attract new
customer and convert the customer into buying the
product (Porral, and Stanton, 2017).
CONCLUSION
The report concluded that it is very
important for the organization to utilise
the sale & marketing of the product and
services of the company. It is very
important and it need to be
acknowledged to increase the marketing
to have better service in market. The
report further conclude that marketing
mix and the sale campaign is important
to done in best way. The marketing is
very essential and it give benefit for both
customer and organization.
REFERENCES
Books and Journals
Palmatier, R.W. and Crecelius, A.T., 2019. The “first principles” of
marketing strategy. Ams Review, 9(1-2),
pp.5-26.
Palmatier, R.W. and Sridhar, S., 2017. Marketing strategy: Based on
first principles and data analytics.
Macmillan International Higher Education.
Asmuni, A., Syahnan, S. and Asyura, A., 2020. Implementation of
the principle of sale and purchase
transactions through MLM in Brand Branch
(BC) PT. Herba Penawar Alwahida
Indonesia (HPAI) Tanjungbalai. Budapest
International Research and Critics Institute
(BIRCI-Journal): Humanities and Social
Sciences, 3(4), pp.3376-3385.
Porral, C.C. and Stanton, J.L., 2017. Principles of marketing. ESIC
Editorial.