Principles of Successful Selling and Customer Relationship Management

Desklib provides past papers and solved assignments for students. This presentation explores sales techniques and customer relationship management.

How to properly sell
and pitch

Table of contents
• Slide 3: Introduction
• Slide 4: P4 Analyse the key principles and techniques
for successful selling and how they contribute to
building and managing customer relationships in
application to specific organisational examples
• Slide 12: Conclusion
• Slide 13: Reference
• Slide 14: Thank you

Introduction
• A sells pitch is a method through which through a product
or an idea is promoted to a group of people. For the
Holborn Store, products of Argos will be pitched so that
they can integrate their goods into their shop.

P4 Analyse the key principles and techniques for successful
selling and how they contribute to building and managing
customer relationships in application to specific organisational
examples
• The key principles and
techniques for successful
selling have been detailed
here down below:
• Consumer Retention
• Strong relationships
building
• Product reputation creation
• Goal identification
• Embrace team selling

P4 Analyse the key principles and techniques for successful
selling and how they contribute to building and managing
customer relationships in application to specific organisational
examples
• Some advice on conducting
a successful sales pitch to
customers in Argos Store
has been explored here
down below:
• Drawing in the attention of
the consumer
• Providing something of
value to products and
services

P4 Analyse the key principles and techniques for successful
selling and how they contribute to building and managing
customer relationships in application to specific organisational
examples
• The benefits of cold, warm
and hot calling/ approach
have been explored here
down below:
• Cold approach - Helps in
establishing interest and
informing the consumer
about the existence of the
product however, the
consumer has no interest.

P4 Analyse the key principles and techniques for successful
selling and how they contribute to building and managing
customer relationships in application to specific organisational
examples
• Some real suggestions in
connection to innovation and
sales techniques have been
illustrated hidden below;
• When Steve Jobs came up with
the idea of iPod and introduced
it to the market using the sales
techniques of aligning his
marketing advertisements with
A-List top players, athletes so
that people would associate the
brand with quality individuals.

P4 Analyse the key principles and techniques for successful
selling and how they contribute to building and managing
customer relationships in application to specific organisational
examples
• some of which have been
explored here through
Microsoft Dynamics (CRM),
Zoho Office Suite, Microsoft
Dynamics and others.

P4 Analyse the key principles and techniques for successful
selling and how they contribute to building and managing
customer relationships in application to specific organisational
examples
• some of which have been
explored here through
Microsoft Dynamics (CRM),
Zoho Office Suite, Microsoft
Dynamics and others.

P4 Analyse the key principles and techniques for successful
selling and how they contribute to building and managing
customer relationships in application to specific organisational
examples
• Two new suggestions to
improve customer
relationships have been
discussed here down below:
• Creating consumers
programs with the
organization
• Establishing better
consumer service so that
the interests of customers
are protected

P4 Analyse the key principles and techniques for successful
selling and how they contribute to building and managing
customer relationships in application to specific organisational
examples
• the successful selling
techniques principles into
specific organizations such as
Marks & Spencer, Sainsbury’s
and others include
understanding the need of
the consumer. One need
above all other needs of
consumers is the want and
desire of attaining products
that are high quality and
longevity.

Conclusion
In the above presentation several aspects have been
explored in the context of sales and techniques that
are related to increasing the rate of sales and
productivity with a enterprise such as Argo.