Job Application Process: Sales Executive Role at Woolworths Australia

This assignment presents a student's job application for a Sales Executive position at Woolworths in Australia. It includes a cover letter tailored to the job advertisement, highlighting the applicant's experience in customer service and sales, emphasizing skills like customer interaction, upselling, and understanding customer needs. The CV details the applicant's career history, academic qualifications, and personal attributes relevant to the role. Furthermore, the assignment provides a one-page summary of Woolworths, outlining its market position, product lines, key achievements like the 'Fresh Food People' campaign and loyalty schemes, and its online presence through the Woolworths Supermarket App, demonstrating the applicant's understanding of the company. The application showcases the candidate's preparedness and research in the job application process.

Running head: JOB APPLICATION PROCESS
Applying for the Post of Sales Executive
Name of the student:
Name of the university:
Author note:

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Executive summary
This paper is on the basic required things, which needed to be delivered before or at the time
of interview. This paper is a good guide for the preparation of an interview. It has all the
required elements in it from the interview related advertisement to the CV. Readers would be
benefitted from this assignment.

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Table of Contents
1. Job advertisement...................................................................................................................3
2. Cover letter.............................................................................................................................4
3. CV..........................................................................................................................................6
4. One page summary of the selected company.........................................................................7
References..................................................................................................................................9

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1. Job advertisement
Wanted Sales Executive
A highly reputed company Woolworths in Australia has shown the requirement of few sales
executives. Following are some key requirements, which the opening requires:
Key Job Requirements:
 The interested candidate must have successful track in the customer service jobs
preferably in face-to-face sales jobs
 Aspiring candidate must have his or her adequacy to the company’s objective in order
to justify his or her candidature
 Capability to interact with the customers with ease
 Ability to convert into sales by inspiring customers through a unique way of selling
such as understanding the customer journey map
 Candidate must be self-motivated, structured and proactive
 3-4 years of experience in handling the customers physically at some reputed retail
market in Australia
Basic Requirements:
 Must be a graduate from a recognised university
 Must have fluent communication skills
 Efficiency to communicate in all the possible ways such as face-to-face, written and
presentational
 Candidate should have its own conveyance
Benefits:

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 Attractive package for salary
 Commission on sales
 Insurance for medical requirements
 Travel allowance
Candidate matching all the above-mentioned criteria and agreeing the benefits may please
apply on the below given details:
Postal Address:
PO Box 8000
Baulkham Hills NSW 2153
Phone Contact:
02 8885 0000
Mon-Fri: 8am - 5:30pm
Apply within 7 days of this advertisement or else you would lose the chance to work with one
of the country’s most prestigious company.
2. Cover letter
Name of the Applicant
Address with mail ID
Aug 23, 2017

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Hiring Manager’s Name
Baulkham Hills NSW 2153
Dear [Hiring Manager’s Name],
I am scripting this cover letter in response to the advertisement that programmed on your
website. The job advertisement was regarding Sales Executive. I am feeling excited to
convey my interest in the requirements listed for the opening. I am confident for the position
because I have all the requisite skills in me that match with the mentioned requirements.
I have more than 3 years of experience working as a Sales Executive in a retail market in
Australia. I had many responsibilities there in my past candidature, which also include
interacting with the customers. The manger in my last organisation was pleased of my
upselling techniques. I was able to convert customers, as I am capable in understanding the
customer’s interest. I used to assist an average of 50 customers every day in selecting for the
products. I also used to recommend few other products, which also yielded significant
revenues to my company.
I would like to understand the requirement of your offered job if I am allowed for the
interview. I would love to come for the interview at any time according to your convenience.
I am available both by mail and by phone. Thank you very much for your time and patience. I
am looking forward for your response.
Sincerely
[Name]

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3. CV
Name of the Applicants
Sales Executive
Personal Summary
I am keen to learn new things. A particular attitude of mine has helped me immense in my
previous participation with a retail company in New South Wales. Such learning appetite has
helped me a lot, which helped me groom as an effective professional in sales. I had worked
with the company for more than three years. This simply tells the faith, which my previous
company had in me. I can effectively understand the customer’s requirement and can easily
recommend them the most suitable thing that meets their requirement. I am capable to build
up a positive relationship with customers, which also helped me in converting non-potential
customers into sales.
Career History
Worked as a Sales Executive with a retail company in Melbourne for more than three years
Duties:
 Establishing a peaceful atmosphere for customers, which is very important for
changing their perception
 Guiding customers if they enquire about particular zone
 Recommending various other offers, which has also helped me convert them into
sales
 Noting down all the sales in my own made excel sheet in my tablet
 I am very patient and can control my nerve if a customer gets rude

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Personal:
 Maintaining the highest standard of ethicality was one of my identities in my previous
candidature
 Keeping myself calm during odd situations such as when customers gets rude, has
helped me convert even such customers into sales
 Adaptability and flexibility to the working nature are two strong characteristics that
has helped me sustain for more than three years in my last organisation until I
resigned from the job
Academic Qualification:
 Graduated from Deakin University in 2012 in Business Administration
 Post graduated in Business Administration in 2014 from Deakin University
4. One page summary of the selected company
The selected company for the post of Sales Executive is Woolworths in Australia. The
company is a renowned super market chain in Australia. It along with Coles forms the
duopoly in the Australian retail market (Keith 2012). Product line includes fresh groceries,
vegetables, packaged foods, magazines, DVDs and other stationary items. Woolworths was
the first variety store across the globe when it introduced the machine to print the receipt and
register the cash in the year 1926. One of the biggest achievements in the history of the
company has happened in the year 1985 when Woolworths took over Safeway Australia.
Safeway had its stores in Victoria and Queensland, which all were rebranded after the
acquisition of Safeway Australia. The rebranding process took approximately around 54
years, which also ended the Safeway brand in Australia. The acquisition has helped
immensely to the company to grow in its stores outlet. The year 1987 marked another

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achievement for the company when it used “Fresh Food People” as a marketing campaign.
The campaign still exists’ however, it has added some additional product in its product line
up. This campaign has helped the brand to connect to the Australian people. They delivered
the campaign with utmost dedication. They worked closely with Australian farmers to ensure
the fulfilment of campaign. The purity and freshness is delivered in their offerings, which
include approximately 100% fresh vegetables, fruits and meat. Loyalty scheme was another
important achievement for the company, which it used effectively to capture their target
market. They tied up with Caltex and offered discounted prices to those customers that have
loyalty schemes with them at the Caltex Woolworths petrol stations. This was an interesting
move from the company, which also helped the brand in capturing a significant customer
base. The company understands the requirement of its customers very well. This is why they
initiated their own online app with a name Woolworths Supermarket App (Humayun 2016).
They enabled customers to get their required things delivered to their kitchen bench. The
initiated app has further strengthened its connectivity with their customers. Woolworths has
used some strategies, which has enable them connect to the needs of Australian people. They
are local and proved this better that they belong to local customers. Despite all the
competition from other brands such as Coles, Aldi, the company has preserved its position in
the market.

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References
Humayun, S.H., 2016. Merchandising operation of Woolworths Global Sourcing.
Keith, S., 2012. Coles, Woolworths and the local. Locale: The Australasian-Pacific Journal
of Regional Food Studies, 2, pp.47-81.