This report provides an in-depth analysis of the sales function at British Gas, examining the legal, regulatory, and social requirements that govern its operations. It delves into the codes of practice within the energy supply market, emphasizing the importance of ethical conduct and adherence to regulations. The report explores the company's commitment to ethical selling, contract law principles, and the prevention of misrepresentation. It includes a SWOT analysis of British Gas, highlighting its strengths, weaknesses, opportunities, and threats, particularly concerning compliance policies and the evolving energy market. The report further details how British Gas manages its sales function to ensure compliance through training, monitoring, and support systems. It also addresses the procedures for handling non-compliance, customer complaints, and the proactive and reactive measures taken to maintain ethical standards and protect the company's reputation. The conclusion reinforces the significance of responsible selling and its impact on customer trust and long-term sustainability.
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