Acme Companies: Sales Management and Group Integration - Report

This report provides an analysis of the sales management and group integration within the Acme Companies, following an appraisal. The report focuses on the need for a consistent level of performance across all operating units, particularly in marketing and sales. It emphasizes the importance of central management involvement while maintaining company autonomy. The report also highlights the need for improved sales management and control, suggesting a sales control system that prioritizes simplicity. The role of individual sales management is to evaluate their operations, and the most suitable system will be selected and adapted. The report also stresses the importance of incorporating national requirements and consulting with individual companies as the system evolves.

1REVIEW
(1) Following the recent appraisal undertaken by XYZ, the management has accepted the need
for implementing greater group integration within the Acme companies. (2) In order to present a
common image, the group must show a consistent level of performance across all the operating
units, particularly in terms of marketing and sales skills. (3) To obtain this the board has accepted
that the central management must play a greater part in directing each company’s activities,
although it is recognized that the autonomy of each company must be retained. (4) It is also
accepted that significant sales increases can be achieved in short term by improving the standard
of sales management and control of the group. (5) The sales control system should take into
account the need for simplicity thereby maximizing real-time selling. (6) The role of individual
sales management will be to evaluating their respective sales operations, constantly and
critically. (7) From this study the most appropriate system will be selected and then adapted to
incorporate the specific operational characteristics of the Acme Group. (8) As the system
evolves, it will be corroborated by referring back to the individual companies, in order to ensure
comparability with national requirements.

Comment on:
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understanding
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Sentence Structure The sentence structure of the above newsletter is
quite colloquial and informal
Flow of the Central Idea The central idea has been kept intact
Overall Meaning and Understanding The meaning has succinctly been elucidated