Sales Management: Presentation on Sales Strategies and Techniques

This presentation explores the core principles and strategies of sales management, examining how to effectively manage sales teams, understand customer behavior, and develop successful sales plans. It delves into the structure of sales organizations, providing insights into how HSBC implements sales strategies and manages its sales force. The presentation covers key principles like relationship building, understanding customer needs, and the importance of value in pricing. It also includes an overview of sales planning, sales structure, and strategic approaches to achieve sales goals. The content provides a comprehensive overview of sales management, useful for students and professionals alike.