Sales Management: Principles, Techniques, and Customer Relationships

This presentation provides an overview of sales management, focusing on the application of practical sales techniques and the management of sales operations. It analyzes key principles and techniques for successful selling, including understanding the market, lead generation, fostering a sales-driven culture, leveraging CRM, and focusing on data. The presentation emphasizes the importance of listening to prospects, building trust, and using the marketing team effectively. Specific examples from Walmart and Starbucks illustrate sales strategies such as low pricing and customer communication. The presentation highlights the importance of developing sales strategies to meet customer needs, improve ROI, and concludes by emphasizing that sales management helps organizations build customer relationships and increase profit. The study also describes various principles of sales management such as Manage workforce individually, Lead by example, Respect every individual etc.

SALES MANAGEMENT

INTRODUCTION
Sales management is a discipline of business which focused on the application of the
practical sales techniques and management of the organisations operations of sales. this
presentation will cover the analyses of the key principles and techniques for successful selling
and the prospects about selling. It also highlighted the contribution of building and managing
the relationship of customers. This presentation will highlighted the importance of the sales
strategies.

ANALYSING THE KEY PRINCIPLES AND TECHNIQUES
FOR SUCCESSFUL SELLING
 Understanding the market
 Refining to lead the generation

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 Foster a sales-driven culture
 Leverage the CRM
 Focus on data

REALLY LEARN TO LISTEN THE PROSPECTS
Microsoft sales team knows that it has been ruining a modern sales culture which
make better relationship between the salesperson and a prospect. From the effective
salespeople it need to listen the demand and need of the prospect and satisfied them. Its
necessary to care about the prospect of the Microsoft because it helps to build the trust
between customers and organisation.

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Build trust through education
Focus on benefit
End each meeting with an action

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 Using the marketing team

SPECIFIC ORGANISATION EXAMPLES
Example:- Walmart maintain a strategy of low pricing for attracting new customers. It
retains customers because of the extremely low prices and it doesn't promote the price of
the competitor or any of gimmick.
Example:- Starbucks has so many marketing and selling strategy such as it maintain the
communication with the customers in so many ways like showing appreciation through
emails and informing the customers for the new offers and exchange the products from
sharing videos and images on social media.

Importance of developing sales strategies
 Sales strategy helps in allowing an organisation such as Microsoft to fulfil the
needs of customers at each and every stage. Helping a new custom needs a different
technique as compared to assisting current existing customers.

CONTINUE
 It helps in improving the return on Investment of the sales team, act of developing a
technique or strategy needs an organisation to analyse the overall selling approach
and performance of the sales of business.

CONCLUSION
The above presentation will concluded that Sales management is an effective approach
and method that helps organisations to build customer relationship and increase profit. The
study described various principles of sales management such as Manage workforce
individually, Lead by example, Respect every individual etc. Furthermore, this presentation
examined the key methods and principles of successful sales strategy.