This report, prepared for Subway Berhain's sales director, focuses on managing responsible selling within the context of sales management. It is divided into three sections. Section 1 explores legal, regulatory, and social requirements, including consumer protection laws, contract law principles, and the impact of ethical concerns. Section 2 addresses managing the sales function in compliance with legislation, emphasizing the importance of employee understanding, monitoring compliance, and supporting the sales team. Section 3 discusses dealing with non-compliance, including identifying and correcting failures, reporting to senior management, and managing complaints. The report emphasizes the importance of ethical conduct, fair competition, and adherence to codes of practice within the fast-food industry, and highlights the need for effective communication, training, and support to ensure responsible sales practices. The report concludes by reiterating the importance of ethical sales practices for building customer trust, maintaining a positive reputation, and achieving organizational goals.