Sales Management: Sales Strategies, Profit & Account Management HSBC

This report provides an in-depth analysis of sales management practices at HSBC, a British international investment bank. It explores the values of managing sales, the importance of planning, various selling methods, and sales reporting. The report assesses how sales management principles adapt to consumer buying behavior and examines the benefits of different sales structures, using HSBC as a case study. It also highlights the significance of 'selling through' others and evaluates key selling principles and techniques for maintaining customer relationships. Furthermore, the report defines the importance of developing sales strategies to increase profit and incorporating account management, assessing how core finance principles and portfolio management contribute to competitive advantage. The document is available on Desklib, a platform offering study tools and resources for students.

Sales Management

TABLE OF CONTENT
INTRODUCTION....................................................................................................................3
P1 Explain the important values related to managing the sales and importance of planning of
sales, ways of selling and reporting sales...........................................................................................3
M1 Assess how principles related to sales management will be diverse in response to buying
behaviour of consumer......................................................................................................................6
TASK 2......................................................................................................................................6
P2 Assess the benefits related to structure of sales as well as how make preparation by adopting
particular example in reference of organisation................................................................................6
M2 Assess the execution of various types of sales structure by adopting specific organisational
example.............................................................................................................................................9
P3 Determine the importance, benefits of concepts of “selling through’ others............................10
TASK 3....................................................................................................................................12
P4 Assess the key principle and technique for successful selling and how they make contribution
to maintain relationship with customer in reference of specific organisational example...............12
M3 Assess the application of successful selling principle and technique in relation to the specific
organisational example....................................................................................................................14
TASK 4....................................................................................................................................14
P5 Define the significance of developing strategy related to sales that increase profit and
incorporating account management within sales structure............................................................14
M4 Assess how core finance principle and successful portfolio management cat lead to enhance
profit and competitive advantage....................................................................................................16
CONCLUSION.......................................................................................................................17
REFERENCES.......................................................................................................................19
Books and Journals..........................................................................................................................19

INTRODUCTION
Sales management is a process through which the manager of the company focuses on
adopting different tools as well as technique related to sales and handling the various
operations related to sales. In addition to this it is essential function of the business to provide
high quality product and services to its customer in order to increase level of profit and
accomplishing vision and mission of organisation during the period of time. In addition to
this for managing the sales in an effective manner it is necessary to make effective planning,
hiring of capable sales staff as well as sales reporting in order to perform different function
and activity in an effective manner. This report is carried upon HSBC. It is the British
international investment bank that provides financial services to its customer. This company
was founded by Sir Thomas Sutherland which is located in London, UK. There is a wide
range of product and services provided by the company such as retail banking, investment
banking corporate banking as well as private banking services to its customer in order to
retain them for a longer period of time. There is significance related to managing the sales in
an effective manner are mentioned in this report. Apart from this there are various benefit in
relation to the sales structure as well as the importance benefit of Concept related to selling
through others is mentioned in this report. There is various principle as well as technique for
selling and maintain the good relationship with its customer for increasing high profit and
sales in future period of time. They also implement the effective strategy related to sales in
order to gain high profit during the period of time(Paulson, 2020).
TASK 1
P1 Explain the important values related to managing the sales and importance of planning of
sales, ways of selling and reporting sales.
Managing sales is considered as a process through which the organisation focuses on
providing direction to the salesperson for accomplishing mission as well as mission in short
span of time. In context of HSBC the supervisor of the company focuses on providing
effective training session for its employees in order to boost growth as well as development
of Organisation in upcoming time period. In managing the sales it is necessary for the
company to manage the sales person controlling the various activities in relation to sales and
implementing different kind of technique related to sales for a completion target in given time
period. Sales manager plays an important role within business organisation in order to lead

the sales team. It is the responsibility of supervisor to lead its team in order to accomplishing
goal of boosting productivity as well as revenue. The main focus of HSBC is to provide
different kind of product and services to its customers such as financial services, retail
banking, private banking, credit card as well as Wealth Management and many more for
gaining more and more revenue. In addition to this it is necessary to generate the culture
related to sales person that help in creating passion as well as increasing moral between the
individual people. HSBC focuses on directing as well is controlling the different function and
activity which is performed by the employees of the company for achieving sales target
during the period of time. There is different kind of services related to finance for providing
better services to customer (Ishihara and Zolkiewski, 2017). In addition to this it is vital to
create the culture in relation to other staff that aids assistance in generating passion and
boosting the moral among the different subordinate of the business organisation during the
period of time. Therefore there is different kind of elements or factor related to sales
management that is given beneath:
Sales planning: It is necessary for managing the sales in an effective manner to set
effective objective towards the sales person in order to perform their work in an effective
manner. There are various individual focuses on whole target related to sales as well as
strategy related to demand and supply. In reference of HSBC the supervisor focuses on
building proper target related to sales for achieving it in given time period. It aids assistance
in increasing the level of sales as well as profit in upcoming time period.
Hiring of sales staff: The sales manager focus on handling those sales persons that
perform their work under them. This enlarges from the process of hiring of salesperson in
order to perform different work in an effective manner. They also focuses on providing
effective training session to its employees in order to accomplish vision and mission of
organisation in short span of time. In discourse to this, the top management of HSBC focuses
on hiring capable subordinate for executing various activities and task of organisation in
better way. Therefore this fills with capable candidate on available job with capable person
within business organisation.
Sales reporting: Herein, for managing sales in better manner the manager focuses on
assessing KPI for it staff. By implementing this kind of indicator named as KPI that help
supervisor to track as well as maintaining adjustments for boosting level of performance or
productivity (DiLorenzo, 2016). Through this indicator the top management assess whole

performance of salesperson in an effective manner it help in taking appropriate decisions
which will be beneficial for success as well as development of company during the time
period. The top management of HSBC focuses on implementing the indicator for assessing
the performance level of different sales person in individual manner that helps in boosting
profitability in upcoming time period. Therefore it is necessary to determine the different
kind of factor related to managing the sales in an effective manner for providing better
services to its customers as per their needs. In addition to this there is various type of
Importance of sales management in relation to HSBC that is going to be mentioned
beneath:
Handle the sales force: The importance of managing sales is that it is the duty of
manager to perform all the activity related to hiring, choosing providing effective training
session as well as performance management and providing benefits to the staff in an effective
manner. By adopting this method it help the manager to select the superior employee or staff
for performing different work within organisation (Prewitt and Riggs, 2018).
Influence sales: the significance of sales management is that the supervisor focuses
on influencing the staff so that it generates curiosity in them to marketing of their product in a
better manner. The focus is on generating lead that helps in achieving favourable outcomes
during the period of time.
Provide training session to its staff: It aids assistance in boosting capability, skill as
well as knowledge of specific individual person so that helps in resolving queries of customer
in an effective manner. Therefore it has been stated that training is very important for
generating lead within business organisation. The manager of the company focuses on
providing effective training related to providing different kind of product and services to its
customers such as retail banking, investment banking as well as Mortgage Loan and financial
services and many more
Build effective goodwill and reputation: the top management of HSBC focuses on
providing information to its customer related to the innovative product that help in increasing
brand image and reputation of company in mind set of user at Marketplace.
Handle the sales data: it is necessary for the manager of HSBC to collect the
necessary information in relation to the market trends as well as preferences of user their
income that imposes direct impact on the process of selling.

Assess the performance: it is necessary for supervisor of HSBC to assess the desired
or actual performance in order to find discrepancies that help in taking good decision which
will be beneficial for a firm (Gharib, Duwe and Weber, 2018).
Encourage sales force: for managing the sales in an effective manner it is necessary
to accomplish the target related to sales in order to motivate them.
CONSUMER BUYING BEHAVIOUR MODEL
ENVIROMENTAL iNFLUENCES- The factors related with this includesfirms
marketing commmunication, soci-cultural environment and situational factors.
Individual influences- This involves psycholohgical aspects, lifestyle, demographics,
economic situations.

Decision making process-It also includes fives stages that are motivation, search,
evaluation, purchase choice, purchase outcomes and feedback (Paulson, 2020).
Therefore there are different factor which is considered by the company for managing
the sales in an effective manner that help in boosting sales as well as profit in future period of
time.
M1 Assess how principles related to sales management will be diverse in response to buying
behaviour of consumer.
There is different kind of principle related to sales management adopted by
organisation for assessing the consumer behaviour. Structure and strategy it is vital to follow
the journey related to the goods as well as its user. The information related to assessing the
need and wants of consumer will be advantages for Organisation in future time period. In
addition to this it is vital for assessing changing tastes of customer in order to take correct
decision on the right time. It is necessary to collect the effective data related to maintaining
good relationship with its customer and retain them for a longer period of time. The business
organisation must possess the capability to divide the different information related to
customer as well as employer to increase their potential during the period of time. In context
of HSBC, the research department focuses on collecting the information related to changing
need of customer their income level for satisfying them(Hamilton, 2016).
TASK 2
P2 Assess the benefits related to structure of sales as well as how make preparation by
adopting particular example in reference of organisation.
The supervisor of HSBC emphasized on adopting product structure related to sales
within business organisation. Therefore there are various opportunity related to sales structure
which is provide to its staff in order to take different decisions in relation to sales which will
be advantageous for organisation. In addition to this the organisation focuses on taking
effective step for boosting profit in future period of time. Therefore the HR manager is very
important for providing effective training session to its employees for accomplishing Vision
and Mission stipulated period of time (Høvring, 2017). Therefore it is the responsibility of
HR professional to hire talented and capable employees and providing effective training
session to them for increasing success and development of the company in future period of
time. It help in increasing reputation as well as goodwill of company in front of customer at

marketplace therefore there are various functions or element which is adopted by HSBC that
is given beneath:
Recruitment: Recruitment is a positive process in which the HR manager focuses on
hiring those candidates who fill the available job vacancy in an effective manner. In addition
to this the HR professional emphasized on needed skill and knowledge for the available
employment in which the staff is to be hired. It is the duty of HR department to choose those
applicants who can execute the different task in better manner. The main goal of business
organisation is to ensure that they have knowledgeable candidate that provide maximum level
of satisfaction to its user in order to earn more and more revenue during the period of time.
The primary aim of HSBC is to provide superior services such as loan, Wealth Management
as well as investment banking and many more that help in increasing sales as well as profit.
Training and Development: It is essential for a manager of the company to offer
effective training for its employees in order to increase the knowledge that helps in executing
their work in better manner. In addition to this they also emphasized on providing knowledge
to it staff regarding innovative technology as well as innovation bring within business
organisation. In reference of HSBC the main purpose or aim of supervisor is to offer the
needed knowledge for accomplishing Vision and Mission of organisation. It has been stated
that the trained staff help in increasing production in future period of time. The trained staffs
helps in providing the advantages to business organisation in order to gain competitive
benefits over rival firm at Marketplace. They also provide effective training session for
giving them the necessary knowledge related to loan, mortgage as well as financial services
that help them in providing better services to its customer. In addition to this they also offer
the number of benefits to its customer for increasing sales as well as profit in future time
period. Therefore it is necessary to have a knowledge regarding the loan or financial services
provided by bank for offering better services to its customer for satisfying them. It is
necessary to provide effective training session to its employees for providing the knowledge
related to latest technology implementing within business organisation for providing better
services to its customer. It helps them in boosting sales as well as growth in future period of
time (Okorafor, 2019). It is important for HSBC to hire talented employees in order to fill the
available job vacancy in an effective manner. In addition to this it is also the responsibility of
supervisor of HSBC to provide suitable training for implementing advanced technology with
in business organisation as well as provide learning related to loan, mortgage as well as other
financial services which is offered to its user during the period of time.

Benefits of sales structure
 Communication- It is the responsibility of sales manager to make effective
coordination as well as communication between the sales forces in order to perform
the process of selling in an effective manner. In context of HSBC the manager focuses
on fulfilling their duty to make appropriate coordination among team member in order
to provide better services to its customers during the period of time (Ishihara, 2017).
 Duties and roles- The sales structure focuses on the roles as well as responsibility of
staff for performing the different work in an effective manner during the period of
time. In context of HSBC they adopt the sales structure for providing target to its
subordinate in order to accomplish them in a given time period.
 Performance analysis- It is necessary to organise the sales structure in such a manner
that help in assessing the level of performance of staff within business organisation. In
reference of HSBC focuses on making comparison between actual and desired sales in
order to find deviation that help in taking corrective decision related to productivity as
well as accomplishing sales target within targeted period of time(Lacovara, 2017).
 Enahance skills- The major advantage of sales structure of business organisation is
that it boosts the knowledge skill as well as capability of its staff in order to
accomplishing sales target that is the reason of success as well as development of
organisation.
 Clear picture- The main benefit of sales structure is to it clarifies the role of different
employees within business organisation in an effective manner. It reduces conflict as
well as grievances arises among the member of team and bring positive atmosphere at
workplace. In context of HSBC implement the sales structure in such a manner that
improve the knowledge of subordinate related to innovation as well as related to
innovative technology that help in achieving target of sales in pre-decided period of
time.
 Workplace environment- The Other advantage of sales structure is to improve the
environment in which the subordinate learn more and more related to loan, Wealth
Management, financial services provided to its customer in an effective manner. In
discourse to HSBC clarify the different role as well as responsibility of various
subordinate to execute their task in better way is clearly mentioned.

It is vital to adopt the effective sales structure in order to provide better services to its
customer which will be beneficial for development of organisation in future period of
time.
M2 Assess the execution of various types of sales structure by adopting specific
organisational example.
There is various kind of sales structure which is adapted by HSBC that is going to be
mentioned below:
Geographic organisation structure: It is necessary to conduct sales Team by
dividing in geographical region that help the staff in improving the knowledge with a
particular location. It helps in maintaining rapport by use of local companies and also
helps in identifying the regional competitor during the period of time. It aids assistance in
assessing the performance level as well as potential of market within particular
geographical location in an effective manner.
Product/ sales organisation structure: It is necessary for the organisation to
communicate the information related to selling the different kind of product and services to
its client during the period of time it helps in implementing the product line organisation
structure in order to give superior solution for all the problem of customer in an appropriate
manner. The main purpose of company is to provide different kind of services such as
financial facility, loan facility as well as Wealth Management facility provided to its
customer. In addition to this they implement this organisation structure in order to target
customer and provide them product as well as services as per their needs and wants
(Yuknavitch, 2017).
Customer organisation structure: For implementing the organisation structure the
main aim of HSBC is to attract the large number of customer towards the company. In
addition to this they focus on both employees as well as customer. They want to increase
the knowledge of subordinate related to handling resources as well as providing superior
quality Services to its customer by implementing this structure.
Vertical organisation structure: there are various industries that market their goods
and services in various way therefore it is necessary to bring positive image of the
product in the mind of customer at marketplace.

Therefore there are various structures which are mentioned above from which the
HSBC focuses on adopting product related structure in order to target customer during the
period of time. The main purpose of company is to provide different kind of services such
as financial facility, loan facility as well as Wealth Management facility provided to its
customer. In addition to this they implement this organisation structure in order to target
customer and provide them product as well as services as per their needs and wants.
P3 Determine the importance, benefits of concepts of “selling through’ others.
Customer relationship managment is defined as process of managing and maintaing
relationship between customers and organiation properly. Selling through others is the
concept of selling products and goods indirectly to the customers with the help of one or
more party. It is a wider and broader concept which is to be understood properly so that goals
and objectives are achieved without facing any issues. In context to selected entity, they also
use this selling through concept so that their financial services are being used by every
business sector as well as individual across the globe (Faruk, 2020).
Importance-
 Easily access- It is important to sell through others intermediaries or other retailers so
that product reaches to the customers properly
 Global experience- Also when selling is done by others organisation is able to access
the both domestic as well as international market.
 Increases customer ratio- Then, to achieve and increase the higher customer ratio as
well as market growth selling through others is to be adopted (Santos,2020).
Benefits-
 Wider market- Main advantage of this concept is that product and goods are being
sold at large scale as compared to personal selling.
 Strong network-Furthermore another benefit is that a long network chain is
developed between the intermediaries and organisation which is beneficial for longer
period of time.

 Awareness of customer needs-The chosen enterprise also gets benefit from the
intermediaries as they get knowledge and information about the demand and
requirements of customers.
In context to HSBC, they also sell their products and financial services through others
such as agents sales managers and many more they also used very sad song distribution
channel for selling which are discussed below-
Dual distribution- In this type of distribution channel more than one type of channel is
being used by the manufacturer wholesalers or retailers to reach to the customer. The
manager of HSBC make ensure that when going with this channel market research is to be
done properly so that conflict error do not occur during the process. It is mostly used and
adopted by enterprise so that in less time maximum selling is done to acquire higher profit
and sales revenue.
Selling through intermediaries- This type of channel involves various types of
outsourcing agencies or other retailers which help organisation to sell their product within the
market and to the end users (Cvelbar, 2017). This is beneficial as it help in selling the products at
wider and larger level.
So, with the help of the distribution channels and selling through other concept advantage
of cost effectiveness is gained by organisation. Furthermore, it is also seen that enterprise
adopts the selling through concept so that they can reach to maximum customers by spending
minimum capital on promotion or advertisement. It is duty of the manager and superior
authorities to check and examine the suitable distribution channels so that resources and time
are used accordingly. It is a time consuming process but is used by many organisation to save
time as well as cost of the management (Li, 2017). Thus, when using the distribution channels
proper considerations are to be considered.

TASK 3
P4 Assess the key principle and technique for successful selling and how they make
contribution to maintain relationship with customer in reference of specific
organisational example.
There is different kind of tools as well as technique in order to selling in successful
manner. In context of HSBC there is various principle and technique which is used that is
described beneath:
Effectual and active: it is important for organisation to offer effective as well as
active facility to its user in order to become marketer in successful manner within business
organisation. In context of HSBC the manager focuses on building positive relationship with
user for retaining them for the longer phase of duration. Therefore it is important to offer
effective facility to its user for retaining them. Every company is needed to offer to its user
with effective facility for becoming successful within banking sector. The main focus is to
provide good financial services loan facility as well as mortgage services and insurance
facility to its user in order to retain them for a longer phase of time period. For example- the
chosen company provide loan to every individual who have the actual requirement after
checking his/her abiity to repay that loan.
Extensive variety of its user: it is essential for company to have a talented or capable
workforce in order to provide improved facility to its user. Apart from this organisation
focuses on bring innovation for attracting large number of customer or user within business
organisation. For this purpose the business organisation confronted alot of problems in order
to implement the services in relation to innovation. In context of HSBC the manager of
organisation focuses on offering unique facilities to its customer for satisfying them within
business organisation. The main purpose of HSBC is to offer different kind of discounts
related to Financial Services and charge low rate of interest for giving loan to its borrower or
user that help in retaining or attracting large number of its user towards the services of facility
provided by entity. The primary aim of company is to achieve good position in order to
provide suitable facility to its user. In context of HSBC the supervisor emphasize on building
good reputation as well as brand image of entity in front of customer in the market. There are
different kinds of problem in relation to offer unique as well as a specific facility to its user
that is the big issue for the company. The director of the corporation always emphasize on

resolving this type of problem in relation to innovation that help in boosting success in order
to gain competitive benefits over rivalries (Hamilton, 2016).
Knowledge of the market it is vital for business organisation to have a skill as well
as knowledge regarding the market trend that help them in making good connection with
other people as well as also attract the ample of user during the period of time. In context of
HSBC focuses on gaining knowledge regarding the financial services, interest rate, loan as
well as mortgage services, insurance and any other services to its customer. For retaining or
sustaining user for a longer time period it is necessary for company to assess the trend in the
market for satisfying them. For example- selcted entity have different rules/regulations
according to the market criterias & country wise.
Inspired it is necessary or vital for cooperation to make inspiration in order to earn
more and more profit during the period of time it helps in increasing sales and presentation
level in mind set of its user at market place.
Transaction plus retailing: The supervisor of HSBC focuses on building suitable
tactics for offering superior quality facility to its user in order to satisfy them. Apart from this
the director focuses on building effective relation with its customer in order to offer the
facility for satisfying their demands. In addition to this it aids assistance in accomplishing
goal for becoming a successful selling in the context of organisation. The organisation wants
to provide that kind of services which help in boosting its goodwill as well as reputation of
organisation during the phase of time period. It helps in success and development of company
during the time period.
Strategy: In context of HSBC there are different kind of tools and tactics used by the
manager in order to maintain the favourable relation among its consumer. It aids assistance in
increasing growth and development of Organisation in front of customer at market place and
also helps in achieving the good position by offering suitable facility to its customer in
successful manner.
Therefore it has been stated that there are various kind of principles, tools as well as
technique in order to sell in successful manner and also the focus is on contributing efforts in
order to build good relationship with its user in context of the organisation named as HSBC.
Thus, it has been stated that it is necessary for Corporation to become inspiration for its
customer in order to offering them services according to their wants or necessities Therefore

it aids assistance or help in increasing or boosting the satisfaction and motivation of its user
towards the facility provided by Corporation (Steven and Britto, 2016).
M3 Assess the application of successful selling principle and technique in relation to the
specific organisational example.
In context of HSBC there is various kind of tools techniques or application which is
used by the director of the company for successful selling in context of particular
organisation. It has been analysed that the HSBC focuses on adopting the principal related to
successful selling. There are several techniques as well as method that are adopted which is
going to be discussed beneath:
The main purpose of the HSBC is to convert their customer or user into regular user is
considered as a one of the basic principle which is adopted by the bank or company in order
to adopt selling principle in successful manner. Their main focus is to position their product
as well as services in the mind set of user during the period of time. The other concept or
method that is adopted by the company is the closing sale that is actually adopted by them.
On the other hand there is various promotional tool or technique adopted by the company
such as advertisement, sales promotions, personal selling as well as publicity in order to
attract temple of customer at market place. There are various kinds of services such as
discount, free sample, and financial services with low interest rate and so on in order to
become or adopt selling principle in improved way.
TASK 4
P5 Define the significance of developing strategy related to sales that increase profit and
incorporating account management within sales structure
It is important for director to making the suitable strategy in relation to boosting sales
in upcoming phase of time period within business organisation. Therefore the main purpose is
to fulfil the necessity of consumer for boosting their level of experience at workplace
(Ozturkkal and Togan Egrican, 2019). Beside from this there are different kinds of strategy
that is adopted by Organisation in order to increase profit in the market. In reference of
HSBC the director focuses on building appropriate strategy and tactics for increasing sales in
upcoming phase of time period that is given below:

Be flexible in today's changing business environment the taste as well as preferences
of user is alter in very frequent manner. Hence it is required for director to build appropriate
tactics in order to fulfil the necessity of its user during the period of time. In reference of this
there are various kinds of problems that are confronted by director in order to fulfil the altar
requirement of customer. In reference of HSBC the director primary goal is to build
appropriate strategy related to sales that help in satisfying modified need of consumer at
market place.
Seasonal pricing: In context of HSBC the seasonal pricing is considered as an
appropriate strategy in relation to sales that is adopted by supervisor in order to boost sales s
well as profit. Beside from this the director of corporation and charge the price or cost
according to the season at market place. It helps in fulfilling the changing necessity of its
user. They use the strategy in relation to sales for handling the demand or necessity of user in
an effective way.
Perfect sales pitch in this strategy it is necessary for director to increase the level of
satisfaction for its consumer that help in accomplishing competitive advantage over rivalries.
In context of HSBC the supervisor make their overall contribution towards providing the
financial services with low rate of interest as well as provide discount to its user in order to
satisfy their demands or necessity (Khanna and Bhatia, 2018).
Align sales as well as marketing: The Corporation emphasize on accompanying
sales and marketing in an appropriate manner. There are various duties which is fulfilled by
the supervisor are offering different kind of facility to its user for fulfilling their necessity in
an effective manner within business organization.
Assess the necessity of its user the manager focuses on making appropriate strategy
tactics in relation to sales for assessing the necessity of its user in improved way. They
provide innovative goods and services to its user at relatively low cost for satisfying them. In
context of HSBC the director focuses on analyse those necessity of consumer for
accomplishing competitive benefits of rivalries at Marketplace.
Generate the urgency to alteration it is necessary for the company to generate the
urgency for bring changes as well as modification within business organisation in order to
satisfy the changing role of customer in a frequent manner. It is the main reason for boosting
sales or profit in upcoming phase of time instance. There are various kinds of changes which

occur in company for fulfilling the necessities of user that increases level of experience of its
user during the phase of instance.
Tailor for sales strategy for buyer expansion: The director of entity focuses on
spending too much money as well as making effective contribution towards retaining buyer
as well as generating demands of user. It assists in boosting more and more from available
buyer through the use of up sells and renewals in order to expand or boost business by
making appropriate budget in an improved way. In addition to this, the available buyer
considered as various position in order to attract customer for specific strategy related to
psychology of selling or buying process
From the basis of above discussion it has been analysed that the HSBC focuses on
adopting seasonal pricing in order to increase sales. It helps in boosting the level of
experience of user during the period of time. In addition to this there are various kind of
innovative as well as unique facility provided to its user in order to gain competitive
advantage of a rivalry at market place. There different kind of importance of improving the
strategy in relation to the sales that boost profit as well as establish the management in
relation to account within structure of sales (Triplett, 2017).
Finance methods-
 Bank loan- The selected company provides bank loans to compaies, NGO's, and
individua on the basis of their requirement.
 Credit card- They also give credit card to every individual by checking their personal
background and professional details.
 Debit card- HSBC also gives debit card by examiing the perosn details and one time
signature whch they only change at time of criticl situations.
M4 Assess how core finance principle and successful portfolio management cat lead to
enhance profit and competitive advantage.
The principle of Finance always emphasized on supervisor, government as well as
investor in order to gather the information related to finance for increasing the rate of Return.
There are several principles in relation to finance that help in gaining competitive edge that is
going to be mentioned below:

Diversify: Diversification is considered as a method that help in reducing the risk
and higher rate of return within business organisation and give higher rate of return in
upcoming phase of time period. Therefore it is useful for organisation if they invest their
money in not only in one sector or industry rather they make their investment in more and
more sector that is a better choice.
Average planning: it is necessary for making effective plan in order to invest their
savings in satisfying the fluctuate necessity of consumer at market place. In context of HSBC
they prepare a plan in order to invest their money in regular time period for higher rate of
return.
Invest for the long term the primary purpose of the company is to invest their money
on the long term assets in order to gain high return. In reference of HSBC the main purpose is
to make contribution to plant and machinery, land and building for increasing their wealth in
particular or pre-decided period of time.
Maintain liquidity it is necessary to maintain the liquidity when the organisation is
passing through the poor patch. Liquidity is considered as a process through which the
organisation making comparison of their fixed assets into money in quick manner. It helps in
avoiding the work pressure on regular basis. In context of HSBC they focus on making
conversion of their assets into the money for reducing the risk and gaining higher rate of
return.
Emotional balance it is necessary to manage the emotional balance for conducting
the operation and activity of business organisation in an effective manner. It has been
analysed that expecting more and more income in a short time period is not considered as a
effective business strategy. There are various kinds of style of investment. It is necessary for
organisation to select appropriate style that is influenced by different kind of factors
involving some kind of political condition. There are various model or theory is that help in
determine the level of performance in relation to portfolio administration as well as
management (Skurka, 2017).

CONCLUSION
On given report it is assessed that the sales administration is considered as a important
for building suitable strategy and tactics in order to accomplish the vision and mission in
given period of time. In addition to this the sales management help in handling and operating
the sales force for improving the development of organisation in an effective manner. Beside
from this, there are different kinds of sales structure that enhances or prompt the sales. In
context of HSBC their main focus is to achieve leading position within business organisation
that helps in building brand image in front of customer at Marketplace. They also focuses on
offering different kind of services in relation to finance, mortgage facility, loan, insurance,
and many more for satisfy need of customer. This report make discussion relation to
important values in relation to handling the sale such as planning of sales method of selling as
well as sales reporting in addition to this there is benefit in relation to selling structure as well
as a technique and principle used for selling in successful manner and building relationship
with customer in an improved way. The significance of developing strategy in relation to
sales that boost profit as well as incorporating account management within sales structure.
Apart from this, there are various principles in relation to sales management in order to
identify the attitude of consumer as well as the execution of different kind of sales structure.
There are various applications in order to selling in successful manager as well as financial
principle in order to gain competitive benefits of rivalries at market place.

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