This report provides an in-depth analysis of sales management within Tesco PLC, focusing on key principles such as sales planning, selling methods, and sales reporting. It evaluates the benefits of different sales structures, including geographic and product-based approaches, and emphasizes the importance of 'selling through others' to expand market reach. The report also examines successful selling techniques and their impact on customer relationships, highlighting the significance of careful listening and targeted strategies. Furthermore, it discusses the finance of selling, stressing the need for strategies that maximize profitability and incorporate effective account management. The analysis demonstrates how Tesco utilizes these principles to maintain its position in the competitive retail market. Desklib offers a wide range of solved assignments and resources for students.
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