Sales and Marketing Management: Chanel Tribal Saga Marketing Plan

This report outlines the marketing plan for Chanel's new Tribal Saga jewelry line. It begins with an introduction to the Chanel brand, its history, core values, and product range. The report then provides a competitor overview and details the marketing strategy for the Tribal Saga product, including the marketing mix (7Ps), SWOT analysis, and target consumer segments based on geographical, psychographic, and demographic factors. Product positioning and public relations strategies are also discussed. The report concludes by emphasizing Chanel's commitment to meeting customer expectations and providing a list of relevant references. The assignment analyzes the product in terms of the 7Ps, evaluates the competitive landscape, and proposes a marketing mix launch plan.

Marketing and Sales Plan of
Tribal Saga
A new product by Chanel
company
Program Details: Masters Of Business Administration
7023
Module Details: Sales And Marketing Management
Marking Tutor Details

Introduction
• In fashion industry, Chanel is one of the best
brands. It had founded in early 1900’s by a
singer named Coco (Gabrielle) Chanel. Her aim
is to provide comfortable and simple cloths for
women (Chanel, 2019).

Chanel Products

Chanel Products
• Chanel has a wide range of different types of fashion
products(Karbo, 2011).
• Chanel continuously focuses on developing new and innovative
products for its consumers.
• The products Chanel deals in are as follows:
▫ Fashion Wears
▫ High and Fine Jewelry
▫ Fragrances
▫ Watches
▫ Eyewear
▫ Makeup Products
▫ Skin Care Products

Competitor Overview
Chanel holds a very
high place in the
fashion and lifestyle
market. However, some
companies give Chanel
tough competition in
holding that high place
(Kim, 2013).

New Product Marketing Strategy
Chanel Company in 2019- 20 is going to launch a high
jewelry range, which is known as “TRIBAL SAGA” (Chanel,
2019).

Marketing Mix of the Product

▫ Product: Chanel has a wide range of products from
fashion wears to precious jewelry and many more.
▫ Price: The price range Chanel products are quite high,
so as the price of new Chanel product Tribal Saga.
▫ Place: Chanel tries to choose target market and
customers for its new Tribal Saga jewelry, the customers
with interest in traditional and antique jewelry.
▫ Promotion: The Chanel has used so many promotional
ways for promoting its brand and products e (Alex, 2012).

▫ People: The market has divided based on psychographic,
geographical, behavioral and demographic segments.
▫ Process: The production must be cost effective and efficient in nature.
▫ Physical Evidence: Chanel has a very strong brand image in the
market (Beth, 2011).

SWOT Analysis of New Product(Tribal
Saga)
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ANALYSIS