Analyzing Sales & Marketing Strategies for Enhanced Hotel Operation

This report explores the critical role of sales and marketing in hotel operations, emphasizing their impact on performance and revenue generation within the tourism industry. It highlights the importance of marketing orientation, staff training, and customer satisfaction. The report discusses strategies such as online bookings, networking with tourism professionals, promotions aligning with local events, and revenue management techniques to optimize room occupancy and pricing. Furthermore, it identifies key factors influencing customer choice in hotel selection, including location, amenities, accessibility, and value. The study concludes by recommending continuous training for hotel staff and investment in up-to-date know-how to maintain a competitive edge. Desklib provides this report and many other resources for students.

Running Head; Hotel Operation 1
1.
STUDENT’S NAME
HOTEL OPERATION
INSTITUTION
DATE

Running Head; Hotel Operation 2
Tourism is a social, economic and cultural portent that imposes group or individual to an
area away from their usual environment for own interest. This can be either local or
international. The tourism industry is a large firm which every country tries to develop. The hotel
industry is mostly operating on accommodations, beverage organisation and catering provides to
the potential customers. These need a hotel operator having the best knowledge of resort, sales
room and food preparation, (Martin, Rosenbaum & Ham, 2015).
The main aim of taking marketing orientation into consideration is that explicitly on its
impact on the performance. A lot researcher has been researching mostly on industrial firms’
shows that there is a link between the hotel firms and the industrials firm.
These sales and marketing strategies actively aim in raising the performance and quality
services to different target client; in the headway, they are fully satisfied with their personal
needs. Proper training of staffs or recruiting professional group and also ensures the provision of
best class custom like considered travel packages, catering to the customer’s particular desires.
Business may provide the quality products or services available for the customer, but
without marketing, the potential consumer would not recognize it. Hence the sales of the
company will gradually decrease.
A company can invent the excellent product ever prepared, but the sale and marketing
will determine the survival of the company since, without marketing, none would know the
presence of new product in the market (Lovelock & Patterson, 2015).

Running Head; Hotel Operation 3
In any industry, a healthy marketing plan is essential to attracting a new client, upholding
loyalty and building a brand. Sustaining loyalty is a key to the business. Manager and Owners
bestow a lot of resource and time creating brand cognizance and creating enduring, interrelated
campaigns, (Prebensen, Chen & Uysal 2018).
The profits that will be gain when employing hotel room’s sales plans which are mended
to raise hotel room sales are; to enhance the collection of more revenue continually across the
year. Once can make much more income if he/she employs a healthy and active sales strategy
regardless of the season and undertaking of the tourism firm. Also you will get a hint on
improving the individual property. The bookings will increase, increasing the level of income,
therefore, giving the room of product improvement. Thus ensure constant sells of rooms and you
will be capable of advancing the usual sales strategy producing packages that will raise the
revenue collect per guest room. Marketing the hotel guest room will increase the flow of
customer hence demands the hotel owners and manager to increase the number of staffs which
eventually it will employ jobs people. This will change the status of the society at all since the
average number of people get the job and reduce the crime rate, (Buhalis, & Amaranggana,
2015).
Each resort needs implemented sales strategy which will be a guideline for the employees
to achieve the set goal of their work and also towards the good future destination. Ultimately, it
requires a hotel operator to come up with a customized sale strategy which will make sure more
rooms sells at their detailed stuff. Some of these strategies are as follows;
This strategy concern earning through online bookings directly without limit of the
potential guest applied. Hotel operators make more profits from direct bookings online because

Running Head; Hotel Operation 4
these bookings generate more income for the hotel firm. There are no other middlemen to be
paid a commission if the guest rooms book online. To be applicable, Hotel Managers must hire
in online booking software which connects the database available in the net and property
organization organism, (King, Sparks, & Wang, 2016).
This type of sales strategy requires a Hotel Operator to communicate with other tourism
industry or their opponents’ professionals to get hit for the improvement of their area of work.
This strategy needs an active marketing campaign to attract fore coming tourism marketing and
much traffic spreading to the neighboring location, (Bowie, Buttle, Brookes, & Mariussen
2016).
Promotions; in this plan, it needs a hotel Operator to search and evaluate all important
events that will occur within the hotel location against the calendar year. Therefore, the owners
and the hotel operator need to arrange promotion that will match up with the events hence
generating extra bookings which they could haven’t had (King, Sparks & Wang, 2016).
Revenue management strategy is mainly to increase the number of rooms picked at any
period of the year despite the typical traffic at that specific time increases. Exemplary, a revenue
management plans requires the hotel Operator to lower or increase the rates per guest rooms
concerning to the season to encourage bookings, once should increase at high season and reduce
at a low season. Hence, it will ensure the attraction of many leading to pay increase rates to
acquire a room. Thus, increasing the prices will be of great benefits for a resort to make more
revenue, (Smith 2014).

Running Head; Hotel Operation 5
Picking a hotel room in a foreign location is an enormous task because being visitor you
have no or less information about the place you intend to visit regardless of the data gets on an
online platform which has easy to access. But most of the time companies can omit their
negative information. These factors include; Hotel Centre is the main factor when choosing a
hotel room to pick in a distant place. Selecting, a hotel which found at Centre location make easy
access for shopping, and medical facilities. Amenities differ according to people interests. For
instances, a person who is interested in doing body fitness will prefer to pick a hotel with the best
gym while for a household with teenagers will find the essential to book a resort with a
swimming pool. Accessibility is also an essential aspect to the traveler trip to contemplate the
accessibility of a resort before booking. Ensures there is a good infrastructure towards the hotel
for easy traveling. Hotel Owners and Manager must provide a smooth way heading and out of
the hotel (Filieri, & McLeay, 2014).
Value, one can make a comparison of the rates of the different hotels before choosing a
hotel room. Explorer should do research enough about the cost of various hotels for he/she to
select a reasonably priced room. Also elite status mostly boosts the hotel experience. It may not
be beneficial for an individual traveler but advantageous for a group. It’s opportune to get free
breakfast, a bigger and best room for everyone. Considering this factor is worth when selecting
and checking out those benefits and putting into booking judgment. (Cook, Hsu & Marqua,
2014).

Running Head; Hotel Operation 6
The report shows that sale and marketing department plays a vibrant exceling role in the
hotel industry. According to the research results, it revealed that hotel industry and hotel
operation at large benefits a lot with these marketing strategies. For the improvement of the
resort, Managers and Owners should deeply find more and more on the current changes that can
implement to raise the level of sales. It is necessary to train executives on the various fronts to
attain special skills needed to be successful in the hotel workplace which is distinctive with low
gratification among the staffs and high attrition rate. Crews can comfortably train with the aid of
modern technology that is by use computers because it provides education at low cost and also
more efficient. The research report shows that with the little effort made in obtaining training and
know-how matters plays the second contrivance to other issues despite being not part of resorts
plan. Research also depicts hotel managers and owners should set aside both time and money for
competitive advantage by obtaining essential know-how, (Mason 2015).

Running Head; Hotel Operation 7
Reference
Lovelock, C., & Patterson, P. (2015). Services marketing. Pearson Australia.
Prebensen, N. K., Chen, J. S., & Uysal, M. (Eds.). (2018). Creating experience value in tourism.
Cabi.
Buhalis, D., & Amaranggana, A. (2015). Smart tourism destinations enhancing tourism
experience through personalisation of services. In Information and communication
technologies in tourism 2015 (pp. 377-389). Springer, Cham.
So, K. K. F., King, C., Sparks, B. A., & Wang, Y. (2016). The role of customer engagement in
building consumer loyalty to tourism brands. Journal of Travel Research, 55(1), 64-78.
Bowie, D., Buttle, F., Brookes, M., & Mariussen, A. (2016). Hospitality marketing. Routledge.
Filieri, R., & McLeay, F. (2014). E-WOM and accommodation: An analysis of the factors that
influence travelers’ adoption of information from online reviews. Journal of Travel
Research, 53(1), 44-57.
Smith, S. L. (2014). Tourism analysis: A handbook. Routledge.
Mason, P. (2015). Tourism impacts, planning and management. Routledge.
Cook, R. A., Hsu, C. H., & Marqua, J. J. (2014). Tourism: the business of hospitality and travel.
Boston, MA: Pearson.

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Martin, D., Rosenbaum, M., & Ham, S. (2015). Marketing tourism and hospitality products
worldwide: Introduction to the special issue.