This report provides a comprehensive analysis of sales development and merchandising strategies at Holiday Inn Express, focusing on the Newbury Park branch. It evaluates key components of products and services, discusses the contributions of the product mix to sales and profit, and assesses the impact of market segmentation on sales maximization. The report also examines factors affecting buyer behavior, appropriate advertising media, and the role of external merchandising in maximizing customer volumes, with recommendations for improvement. Internal merchandising materials are reviewed, and promotional activities are evaluated across different scenarios. Furthermore, the report delves into personal selling techniques, the influence of operational design on sales revenue, and key principles for a sales training program, ultimately aiming to enhance the overall sales performance of Holiday Inn Express. Desklib offers more solved assignments and past papers for students.
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