Sales Development and Merchandising Report, BTEC HND, MR College

This report delves into sales development and merchandising techniques within the context of the Ritz Hotel, focusing on how design and layout influence consumer spending. It explores operational design, emphasizing the importance of providing luxurious facilities and catering to customer needs to foster loyalty and increase spending. The report examines how the Ritz Hotel gathers consumer feedback to refine its design and layout, thereby enhancing the customer experience and encouraging greater spending. Furthermore, the report analyzes the effectiveness of internal merchandising materials, such as printed tissues and cash jackets, in creating a positive brand image, building customer relationships, and influencing purchasing decisions. The report references studies on store layout effects and the influence of e-service quality on customer value, demonstrating the impact of these strategies on business success. The report is a detailed analysis of sales development and merchandising strategies, showcasing how businesses can optimize their approach to enhance customer satisfaction and drive revenue growth.

Sales Development & Merchandising

 Operation design includes activities that are performed by business in order to
offer services to buyers.
 Ritz hotel aims to provide luxurious facilities to its guests so that they become
loyal and spend more money in company. Design includes quality, safety,
speed whereas layout is related with interior, exterior of restaurant or hotel.
 Ritz hotel always emphases on needs of consumers and offer them product and
services as per their requirements. If clients do not receive valued services
then it may make them negative towards brand and will affect their spending
as well.
D) Influence of design and layout on spending of
consumers

 Entity always takes feedback from consumers
about its designing process, layout.
 This makes them able to find out further
requirements of guest and accordingly makes
changes in its process. This is the best way to
encourage people to spend more in company.
 Customers prefer to go to such hotels where
they can get amazing food, quality services
and luxurious environment.
Cont…

 Internal mechanising can be defined as promotion of services of organisation within
periphery of business unit. Internal merchandising materials play significant role in
firm.
 Whenever customers come to Ritz hotel and physically experience entire working and
designing of business then they become very positive towards brand. They receive
immediate services and get products as per their requirements.
 This merchandising material is so effective in influencing mind of guest. Company’s
internal merchandising materials are such as printed tissues, cash jackets, etc. Each
table has necessary items so that consumers do not feel any kind of trouble in hotel. If
they need some additional things then service staff provides them such things
immediately.
e) Effectiveness of internal merchandising materials

 Merchandising materials are helpful in
developing healthy relationship with consumers.
 This is beneficial in avoid ignorance and
minimising walk away behaviour of customers
to great extent. Such materials have significant
impact on brand image and supports in raising
positive reputation of firm globally.
 It captures attention of mass audience and
make them frequent buyers of organisation.
Cont…

Krasonikolakis, I. and et.al., 2018. Store layout effects on consumer behavior
in 3D online stores. European Journal of Marketing. 52(5/6). pp.1223-
1256.
Zhuang, W. and Babin, B. J., 2015. The Influence of E-Service-Quality on
Customer Value Perception and Satisfaction: The Case of Third-Party Web
Sites. In Marketing Dynamism & Sustainability: Things Change, Things
Stay the Same… (pp. 114-117). Springer, Cham.
Dryl, T., 2017. Internal branding in organization in the context of internal
corporate communication. Handel Wewnętrzny. (2 (367)). pp.56-68.
References