Hilton Hotel: Sales Development and Merchandising Analysis Report

This report provides an analysis of sales development and merchandising strategies within the Hilton Hotel Corporation. It begins with an introduction to the importance of sales development and merchandising in the hospitality industry. The report then explores the key components of Hilton's product and service offerings, including core benefits, amenities, and various product lines. It examines the product mix, market segmentation strategies (psychographic, geographic, demographic, and behavioral), and factors influencing buyer behavior. The report assesses appropriate advertising media for sales development, the role of external merchandising in maximizing customer volumes, and concludes with a summary of the findings. References from academic journals are also included.