Sales Pitch: Developing a Sales Strategy for Leather Accessories

This project presents a comprehensive sales pitch for Beautiful Hand-crafted Leather Accessories, focusing on sales management principles and their application. The assignment begins with an overview of crowdfunding and the significance of a compelling sales pitch. It defines sales management, contextualizing it specifically for the leather accessories product, which is highlighted as a premium offering with a lifetime guarantee. The project outlines key sales management principles, including planning, selling, and reporting, and demonstrates how these principles are applied to the leather product. It also addresses B2B and B2C sales strategies. A role-play script is provided to illustrate a sales interaction, showcasing how the product's features, quality, pricing, and branding are presented to a potential buyer. The script emphasizes the unique aspects of the product, such as its handmade nature, customization options, and lifetime warranty, along with the entrepreneur's approach to pricing and branding. Overall, the project provides a practical understanding of how to market and sell high-quality leather accessories.

Running head: SALES AND SELLING
SALES AND SELLING
Name of the Student
Name of the University
Author Note

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Task 1
Outline
Overview
The crowdfunding can be essentially described as an activity pertaining to which, several
entrepreneurs as present around the globe are essentially encouraged to present their own
offerings and engage in a systematic sales pitch (Yu et al. 2015). Hence, for the purpose of the
analysis, it needs to be mentioned that, the main focus of this sales pitch lies on explaining the
concept of the sales management which will then be followed by the sales management which is
contextualized to the product range. The overall offerings being made by the company will be
discussed which will then be aligned with the concept of sales management. In association with
this, it is essential to state that the product which has been selected for this sales pitch from the
Kickstarter.com is the Beautiful Hand-crafted Leather Accessories.
Definition(s) of sales management
The sales management can be essentially defined as the procedure of developing a sales
force, coordinating the overall sales operations and thereby implementing the sales techniques
which will allow the different enterprises to be a hit and surpass their current sales targets set. In
consideration of this, it can be rightfully mentioned that, in a scenario where a business brings
any revenue , the sales management strategy is very crucial (Töytäri and Rajala 2015). In
addition to this, when the firm would be required to boost the performance, then in such a
scenario, the sales management processes have to be engaged in accordingly. The sales
management boosts the sales of the enterprise irrespective of the size of the business. In
addition to assisting the firm in achieving the sales objectives, the sales management as a

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procedure to tune in with the industry as and when it grows (Rippé 2015). It helps in surviving
as well as flourishing in the increasingly competitive industry and marketplace.
Definition(s) of sales management contextualized to the product range.
The sales management in the context of the Beautiful Hand-crafted Leather Accessories
can be described as a product which will be available to the different customers and can be
availed by them. In consideration with this, the sales management in this context can be
described as the means using which the entrepreneur will be able to engage in the sales of the
product accordingly (Koponen, Julkunen and Asai 2019). In line with this, it is effective to
mention that as the product is quite new in the market, and the main aim of the enterprise is to
ensure that the different customers are quite aware of it and the initial sales can be carried out
easily. In line with this, it becomes effectively important to mention that, the sales management
here refers to the different initiatives which can be undertaken by the enterprise in order to just
push the product in the market and engage in effective operations. Here the contextualization of
the sales management is quite different because the product is new and higher sales objectives
cannot be set (Guenzi, De Luca and Spiro 2016).
The product
The product which has been selected for the purpose of the analysis can be mentioned to
be the Beautiful Hand-crafted Leather Accessories. The firm makes use of high quality leather
and makes use of the traditional processes to ensure that high quality products can be produced
and they will be able to last a lifetime. Hence, the products can be understood to be of a premium
quality. Each of the products which has been designed come with a maker’s lifetime guarantee.

SALES AND SELLING
The product comes with a Limited-Edition maker guarantee which provides the customers with
exclusive power to gain various deals.
FIGURE 1: The handbags and wallets

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(Source: Kickstarter.com 2020)
Some of the images of the product have been provided which reflect on the quality of the
product. The entrepreneur is a sole designer and create who makes spare goods at home. The
product is available all around the globe.
Key principles of sales management
The key principles of the sales management can be described as the planning, selling and
the reporting aspects which assist any enterprise in ensuring that they are being able to engage in
effective operations (Groza, Locander and Howlett 2016). Hence, in the following section, the
principles of sales management shall be discussed theoretically along with aligning it to the
Leather product.
Planning: The planning stages can be rightfully described can be mentioned to be the
stage whereby the entrepreneur and the enterprise would be required to plan for the product. In
consideration of this, it becomes effective to mention that, with respect to the leather handbag,
the enterprise would be required to ensure that they plan the launch of the product adequately
(Chapman, Schetzsle and Wahlers 2016). As the brand aims to go big into the market, it would
be essentially required to see to it that, it will be successfully able to engage in plan its launch,
plan its production capability and in association with it, plan to see to it that, the firm would be
able to engage in effective operations regarding the product sales.
Selling: In this stage, the firm would be required to sell accordingly. In consideration of
this, it can be rightfully mentioned that, the selling can be described as the main stage of the sales
management procedure. Here the company will engage in the sales process and ensure that it

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finds adequate means and sources which will thereby enable them to sell the products
accordingly and ensue that it is being able to make high scale sales (Ancillai et al. 2019).
Reporting: This is the last principle of the sales management as a technique whereby the
firm engages in the reporting stage post selling process. Here the actual sales are mapped against
the overall expected sales to measure adequate techniques.
B2B and B2C
The firm can ensure that it is engaged in adequate plans whereby the firm ensures that the
B2B as well as B2C sales. In order to engage in the B2C sales, the firm shall engage in direct
contact with the various customers whereby in order to engage in higher sales the firm would be
appearing in various means of marketing to ensure that, they can engage with the customers
easily (Abhishek, Jerath and Zhang 2016). Moreover, the enterprise can also engage in B2B sales
with the help of which it can contact the brands directly and encourage them to stalk the
company products.
Summary
Hence, the given sales pitch identified the various ways in which the Leather bags will be
able to market its products and engage in successive sales. The pitch identifies the sales
management in context to the product and aligned its principles as well.

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Role play Script
The main purpose of the given role play script is to outline the manner in which the sales
person will engage in the sales pitch with a prospective buyer. In consideration of this, the given
sales pitch has been prepared in order to ensure that the firm will be essentially able to
understand that, the entrepreneur will be able to sell their products to the different prospects and
make them understand the different characteristics related to the product and associated offerings
as well. In association with this, it can be mentioned adequate to state that, a conversation
dialogues would be given:
Salesperson: Hello audience. My name is xxx and I am here to promote the Beautiful handmade
Leather Bags. The world of fashion is essentially backed by the choices of the audience and in
consideration to this, the different fashion Moghuls around the globe also prefer goods which are
customized and hand made because they feel that such goods as well as items will be more
popular amongst the different audience members. Hence, I am here to present to you the ``
Beautiful Hand-crafted Leather Accessories " which are handcrafted and formulated with utmost
details. However, firstly I would like to know, how many of you like to wear or use trendy
products?
Prospect: Well of course we like fashion, who doesn’t? Setting trends is one of the most
attractive things that youngster can plan for and in consideration to this, we would love to know
what your product tends to offer.
Salesperson: Our product tends to offer the handmade bags. These days the standardized
products are becoming very popular in the market and in association with this, it can be
considered rather effective to state that, we offer handmade and customized products. In
association with this, it is essential to state that, we made hand made products are customized in
nature. In association with this, it can be mentioned essential to state that, we are ready to
produce standardized as well as the customized products for the different needs of the
consumers.
Prospect: But what is the reason I should be required to purchase your product when there are
so many products available in the market?

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Salesperson: This is a question which I hear a lot. In response to this, I would like to state that,
the product quality which we have can be mentioned to be rather unique in nature. The
entrepreneur purchases the finest quality leather and in association with this, tends to ensure that,
the product quality is such that it aligns well with the various needs of the customers. Moreover,
unlike other popular brands, our products tend to come with a lifetime warranty which means
that if there exists any difference in the quality of the product begins to wear and tear, then in
such a scenario, we are ready to replace the product items and thereby ensure that, the different
customers are able to receive a lifetime of good quality products.
Prospect: That’s good, but what about the pricing?
Salesperson: It can be clearly agreed that the pricing of the products can be taken to be a strong
factor which influences the sales of any product and in association with this, we shall follow the
penetration pricing technique. This means that at the initial stage, the products shall be priced
considerately low because the entrepreneur does not have any associated costs as involved in the
product. She is the one who makes the product at a spare room in her house and she is the only
person who is engaged in such a production. Therefore, she has kept a certain percentage of the
profit for herself and has invested the rest of the amount in the materials which have been
gathered. Later on, when the product will become adequately popular in the market, then in such
a scenario, the prices of the product will increase marginally.
Prospect: That is nice, it would be nice to have such a product present in the market. But how
would you tackle the branding and related awareness and loyalty which the different customers
have?
Salesperson: Yes, the branding is an important aspect of selling the product. The different
customers are usually attracted to the brands which are present in the market, however, in
association with this, as our company is new, it can be termed as a custom-tailored designer bag.
In consideration with this, it is effectively essential to state that, this is a new project and we are
starting slow and later on when the product will become adequately popular, then at this phase,
we shall apply the concept of branding to the product. In association with this, the firm will
ensure that it is able to apply all the necessary entrepreneurial aspects.

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Prospect: That is a nice concept which will bring about success. We can see from the images
that, there are various products and related accessories which are being provided by the firm
relate to a one-color product only. However, we want to know if more colors are available?
Salesperson: The images which are being shown are just a sample. As mentioned earlier, we are
ready to customize the products as per the needs of the client. In association with this, it becomes
critically effective to mention that, the best quality leather can be considered to be the one which
comes in its original color, however, in association with this, it becomes necessary to state that, if
the client needs the product in certain color or design variants, then providing that is also
possible and the client shall be provided with the goods adequately.
Prospect: Will you be available on social media for popularity?
Salesperson: Yes in the beginning the firm is using the method of crowd sourcing to gather
adequate funds for the enterprise but at the later stage, the firm will be functioning with the
motivate to ensure that it is being able to use the medium of social media for the popularity. In
association with this, it is critically important to state that, the firm will be able to engage in
effective operations and in consideration with this, the marketing use sustained media becomes
effective.
Prospect: But how do we trust the brand and its related offerings?
Salesperson: As it is a new business, it is difficult to trust the offerings of the firm, however, in
general it is effective to mention that, all new businesses need to be given adequate opportunities
to see to it that they are being able to improve their performance accordingly. The brand will be
requesting al the customers to leave a review after the products are being purchased so that the
trust can be built amongst the different customers of the brand. In consideration of this, it
becomes important to state that the enterprise would be needed the support of the different
customers in order to see to it that it’s being able to effectively increase its popularity
Once the brand is able to inculcate adequate trust then in such a scenario, the firm will be
able to compete with the other brands as present in the market. In association with this, it is
effective to mention that, we intend to begin marketing using print media and television
marketing as well.

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Prospect: OK….so is there any brochure available with the help of which, the product and its
related benefits can be identified, and we can show it to our friends and associates as well.
Salesperson: Yes, definitely at the end of the session , we will be distributing pamphlets as well
as the brochures which will help in explaining the features of the products to the different
customers. Detailed information about the entrepreneur and the manner in which the products
are being produced and its materials and related information will be discussed. This shall assist
in assisting the other prospects to know about our offerings.
Prospect: Yes that would be good
Salesperson: Hence, I hope that the products will be preferred by you in the long run and as
responsible customers you shall undertake the offerings made by us in a positive manner. We
hope that you understood the offerings in a rightful manner and in association with this, in case
you have any queries, you can come to us.

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