Comprehensive Sales Plan for Kids Wear at Marks & Spencer Stores

This sales plan outlines strategies for Marks & Spencer to increase sales turnover and profitability through its Kids Wear line. The plan includes offering a 40% discount on Kids Wear and accessories, featuring clothes designed by famous fashion artists with unique features. Sales channels include the official M&S website and other online platforms like Amazon, with a positioning strategy focused on affordable prices, unique features, and premium quality. Communication channels involve the internet, hoardings, and television to reach a broad audience. The pricing strategy is penetration pricing, aiming to acquire a large market share within a limited 20-day offer. The sales staff will receive training for online promotions, and rewards will be provided upon achieving set objectives. This plan emphasizes customer attraction through electronic modes and aims to enhance the overall customer experience to encourage repeat purchases. Desklib provides access to this and other solved assignments for students.

TASK 4

Developing sales plan for product
and service
The sales plan is developed for product of Marks & Spencer
which is related to Kids Wear. The sales plan covers
following points-
Objectives-The main objective of Marks & Spencer for this
sales plan is to increase sales turnover and enhance
profitability. Owing to this, management or sales department
is planning to promote services in the marketplace by which
customers will be attracted.

Cont...
Product description-The product selected for the sales
plan is Kids Wear where 40% discount will be offered
along with Kids accessories. The clothes are designed by
famous fashion artist. All clothes covered in discount has
premium quality and features like twinkling lights in the
cap, birds or animal voices in between the t-shirts, etc.
Sales channels-For selling products of M&S, online
websites and direct selling is available. There is an official
website of M&S where customers can shop and also on
other websites like Amazon, the clothes are available.
However, online websites will provide 40% discount
whereas only 25% discount is available for direct selling

Cont...
Positioning strategy- The positioning strategy for current
service is affordable price, unique features and premium
quality. It aids to motivate consumers to access good quality
of clothes for the kids provided by Marks & Spencer
Communication-The selected communication channel for
current sales plan are internet, hoardings and television. It
enables corporation to approach ultimate buyers in less time
so as to increase sales objectives.

Cont...
Price and product availability- The offer is limited only
for 20 days and it will be available at Marks & Spencer
outlet and only at company's official website and at
Amazon. The pricing strategy adopted by company is
penetration pricing strategy because the firm wanted to
acquire large market share in kids market. It assists
corporation to meet organization's expectations and
increase customer base in the marketplace. It is because
price is the main aspect through which services are
promoted.

Cont...
Sales staff and consumer attraction-Under this sales staff
are competent enough who prove to be effective in increasing
sales turnover. On the other hand, consumers will be attracted
with the use of electronic mode.
Training and development-For promoting products via
online, sales personnel will be provided training. It enables
them to provide effective experience to the customers and
enable them to take repeat purchase decision.

Cont...
Reward and benefits to sales team-After achieving the set
objectives, sales team will be rewarded by offering both
monetary and non-monetary rewards.

References
Hassanien, A., 2006. Exploring business. A
multiple case study. 24(1). PP.41 – 64.
Mungall, A. and Labben, G., 2009. Offer
adjustments for senior citizen guests. Perception of
customers. PP.223-239.

Cont...
Harwell, J., 2006. Sales & operations planning in
the retail industry. The Journal of Business
Forecasting. 25(3).pp. 4.
Wood, C. R. and Brotherton, B., 2008. The SAGE
Handbook for Management. SAGE.

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