Sales Planning and Operations: Strategies for Enviro Cars and Products

This report provides a detailed analysis of sales planning and operations, focusing on Enviro Cars Ltd and Plastic Products Ltd. It examines personal selling strategies, buyer behavior, the role of the sales team within the overall marketing strategy, and the alignment of sales strategy with corporate objectives. The report also discusses the importance of recruitment, selection, motivation, training, and remuneration in sales management. Furthermore, it explores international selling opportunities, the use of exhibitions and trade fairs, and presents a sales plan for a Currys product. The study emphasizes the importance of coordinated sales and operational planning for meeting customer requirements and achieving sales targets.