Sales Planning and Operations: Enviro-Cars, Plastic Products Report

This report provides an in-depth analysis of sales planning and operations, examining the strategies and challenges faced by Enviro-Cars Ltd, Plastic Products Ltd, and Currys (Dixons Carphone). The report explores the role of personal selling in supporting promotional activities, comparing buyer behavior in different contexts, and analyzing the function of sales teams within marketing strategies. It further delves into aligning sales strategies with corporate objectives, the importance of recruitment and selection procedures, and the role of motivation in sales environments. The report also covers sales organization, effective sales management, sales plan development, and opportunities for selling through exhibitions and trade fairs. The analysis includes various aspects of sales management, providing insights into how companies can enhance their market share and achieve their sales objectives.