Sales Planning and Operations - John Lewis New Service Launch

This report analyzes John Lewis's planned launch of a new app-based service designed to enhance the customer shopping experience. The service aims to provide convenience through features such as relieving customers from long queues, facilitating easy product delivery and returns, and offering a wide selection of products. The unique selling points (USP) include the recognized brand name, easy app access, and a modern approach to customer service, potentially fostering greater brand loyalty. The service, implementable at moderate costs, is expected to boost sales by improving the overall shopping experience, attracting new customers, and retaining existing ones. By integrating QR codes for easy size scanning and home delivery, the service addresses common customer pain points, ultimately contributing to increased sales and long-term customer retention. The report references academic sources to support the analysis of sales and operations planning in similar contexts.

SALES PLANNING AND
OPERATIONS
(TASK 2)

NEW SERVICE LAUNCHED BY
JOHN LEWIS
John Lewis has planned to launch a new service
according to which it will launch an app which can add
convenience for customers in their shopping
experience.

Benefits
 Relieving customers from standing ion long quesues
for trying the clothes.
 Easy delivery of product to their desired addresss by
placing order from app.
 Easy payment for the service at the time of delivery.

Contd..
 Easy return policy from the desired address.
 Availability of large number of choices to select the
product as per their choice.

USP of the product
 The recognized brand name of the product.
 Easy access of the service through the app.
 Modern way to provide the customers with better
products and services.

Contd..
The mentioned service will also bring a change and
innovativeness in services of customers which in return
will make more brand loyal clients. This service can be
provided in moderate costs as well which can easily be
recovered with more sales attained through this
facility.

Results
Finally, it can be predicted that the mentioned service
of launching an app and linking it with the QR codes
attached with the clothing can help in getting better
responses from customers. This will add in providing
them a better feature which will relieve them from
long searches done for their perfect size along with
wide waiting times which they use to do outside the
trial rooms (Wallace, 2010).

Contd..
It can be concluded that through this service customers
can easily place order as per the size scanned
through codes and delivered at home. In addition to
this, mentioned service will contribute in increasing
sales of company by making the experience of
shopping much easier. Along with this, organization
will be able to make more customers and retaining
them on a long term basis (Lim, Alpan and Penz,
2014). It will also give opportunities to create more
potential customers and eventually converting them
into a brand loyal customers.

REFERENCES
Kopanos, G.M., Puigjaner, L. and Georgiadis, M.C., 2012. Simultaneous production and
logistics operations planning in semicontinuous food industries. Omega, 40(5), pp.
634-650.
MT Thomé, A., Soucasaux Sousa, R. and FRRS do Carmo, L., 2014. Complexity as
contingency in sales and operations planning. Industrial Management & Data
Systems, 114(5), pp. 678-695.
Wallace, T., 2010. Executive Sales & Operations Planning: Cost And Benefit Analysis.
The Journal of Business Forecasting, 29(3), p. 13.
Lim, L.L., Alpan, G. and Penz, B., 2014. Reconciling sales and operations management
with distant suppliers in the automotive industry: A simulation approach.
International Journal of Production Economics, 151, pp. 20-36.

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