L'Oreal Sales Planning and Operations: A Strategic Report on Shampoo

This report provides an overview of sales planning and operations, focusing on the context of L'Oreal and its product launches. It discusses sales planning as an assessment of sales for a product in a specific market, including sales objectives, strategies, and available resources. The report emphasizes the importance of a consumer-oriented approach, objective setting, and understanding the current market situation, including strengths and assets. It references several academic sources on competency-based management, sales force management, and advanced planning systems. The report also highlights the need to identify alternatives to achieve sales targets in a competitive market.

Sales planning and Operations

Introduction
Sales planning is an assessment of sales for a
product in a particular market. This statement
contains the sales objective, strategies for
achieving the stated sales objectives and
available resources for achieving this goals.

Sales planning

Sales presentation of the products
and services.
Sales Planning is the process so that they make the
proper process in selling the product and for that they
have to target the market. In the process of the selling
sales is the last step and in this consumer can purchase
the product in the fix price. In the competitive market
there are many competitor who are providing the same
product.

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Further it helps in identifying the alternatives to attain
the targets. The presentation is based on L'Oreal which
having a big name in the beauty products and
cosmetics. Along with this they have to launch a new
product in L'Oreal in the range of shampoo.

Sales Plan
The sales plan is based on the various principle for the
launching of the Shampoo :-
Consumer Oriented Approach
Objective

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Current Situation
Strength and assets

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Sales and marketing

References
Draganidis, F and Mentzas, G., 2006. Competency based management: a review
of systems and approaches. Information Management & Computer Security.
14(1). pp.51-64.
Johnston, M. W and Marshall, G. W., 2016. Sales force management:
Leadership, innovation, technology. Routledge.
Kjellsdotter Ivert, L and Jonsson, P., 2010. The potential benefits of advanced
planning and scheduling systems in sales and operations planning.
Industrial Management & Data Systems. 110(5). pp.659-681.
Kusiak, A., Smith, M. R and Song, Z., 2007. Planning product configurations
based on sales data. IEEE Transactions on Systems, Man, and Cybernetics,
Part C. 37(4). pp.602-609.