Report on Sales Planning and Operations Strategies at Next plc

This report provides an overview of sales planning and operations at Next plc, a retail organization specializing in clothing, food, and household products. It emphasizes the importance of strategies like pricing, marketing, targeting, and distribution for effective product introduction and goal achievement. The report explores various strategies, including market penetration pricing, diverse marketing tools (television, radio, social media), systematic targeting approaches, selective distribution methods, and promotional activities like discount offers and brand ambassadorships. The conclusion underscores the necessity of thorough market research to understand customer needs and the adoption of appropriate strategies to attract customers and achieve organizational objectives. Citations to various academic sources are also provided in the report.

SALES PLANNING
AND
OPERATIONS

INTRODUCTION
 Next plc is a retail organization which provides clothing, food
and household products.
 When a product is developed strategies like pricing, marketing,
targeting, distribution, etc. only then firm will be able to
introduce product effectively and goals set can be achieved.
 Next plc is a well known organization and has a brand image.
This firm is well known for its quality of products which and
services.

Sales promotion for new product
Pricing strategy:
 There are different strategies which can be adopted by the Next
plc to attract customers.
 It includes strategies like skimming, market penetration,
psychological, etc.
 organization should make use of market penetration pricing
strategy.

Continued...
Marketing strategy:
 Marketing means to convey information related to the product
and services to customers.
 There are many tools related like television, radio, newspaper,
etc. will be used.
 Social sites like Facebook, Twitter, YouTube, etc. will be used.

Continued...
Targeting strategy:
 Targeting is done in order to develop systematic
strategies through which they will be able to
develop path in achieving the goals and objectives.

Continued...
Distribution strategy:
 There are mainly two types of methods which are used in the
distribution of products and it includes selective and exclusive
distributions.
 Cited firm will make use of selective distribution. All the store
of Next plc will be selected in which the new products will be
sold.

Continued...
Promotional strategy:
 Promotion is very important for the firm as it help to develop
brand image and understanding about the product and services
which are provided by the firm.
 Discount offers will be provided in which products will be sold
to customers at lower prices.
 Additional gifts will also be provided which will help to attract
customers.
 Brand ambassadors which made who will promote the product.

CONCLUSION
From the above analysis, it can be stated that
organization need to conduct proper market
research so that they understand ther customers
needs and requirement. Accordingly, strategies
should be adopted which will help to attract
customers and in achieving the organizational
goals and objectives.

REFERENCES
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revenue management for rail freight transportation. Transportation Research Part B:
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Kilger, C. and Wagner, M., 2015. Demand planning. In Supply chain management and
advanced planning (pp. 125-154). Springer Berlin Heidelberg.
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