Sales Planning and Operations: New Product Launch Report Analysis

This report presents a sales planning and operations strategy for launching a new sunscreen product by The Body Shop. It outlines key aspects such as product features (e.g., herbal ingredients, moisturizing properties), target market (ages 16-50, office workers, and students), and marketing strategies (personal selling, online ads, official websites). The report also details the pricing strategy, which includes a skimming strategy initially, and the importance of the finance department's role in budgeting. The report highlights the product's unique selling points, such as its lightweight formula, antioxidant properties, and 48-hour moisture-locking capabilities. Additionally, the report emphasizes the importance of effective marketing and competitive pricing to achieve a successful product launch. This report provides a comprehensive overview of the strategic considerations for a new product launch within the context of sales and operations planning.

SALES PLANNING AND
OPERATIONS (TASK 2)

Steps for planning new
product
 Sales mindset
 Product inventory
 Introduction
 Marketing
 Setting prices

2.1 Principles of selling
The selling process is based on some specific
principles where companies have to make
strategies for planning about sales. As per the
basic principles of selling some rules are
followed for it which are as follows:
 More listening than talking
 Relationship building
 Caring

Planning for new
product
 As per the present scenario, The Body Shop
Company is launching a new sunscreen which
will be offered for a both men and women. This
product will be launched b a proper planning
through setting target market, ascertaining
marketing strategy etc. as per the budget.
 This step shows the first step of mindset where
the company has made a mindset for coming up
with said product. Research for this has also been
done.

Cont..
Product
 Sunscreen based on herbal ingredients.
 Rich in Vitamin E and organic contents.
 Based on milky formula for moisturising skin.
 Protect skin from UVA and UVB.

Additional features
 Light weight and have antioxidant property.
 Bio fermented that can fight from free radicals
 Moisture locking up to 48 hours.

Target market
 Common and useful for all.
 Mostly for people from age group of 16- 50years.
 Office going people and college students.

Marketing strategy
 Physical stores through personal selling
 Online advertisements and from social
networking sites.
 Official websites along with other shopping sites.
 A serum will be launched along with it for
controlling oily look.
 Here the marketing strategy is set up to
effectively promote the product.
 On this basis, the demo and presentation of the

Pricing
 Skimming strategy of pricing with high level of
price in starting.
 Competitive rates to gain competitive advantage
 Pricing is done as per various methods. Fair
pricing, premium options etc. are considered.

Budget
 Will be set with the help of finance department.
 All top level mangers will also take part for
better planning.

REFERENCES
Oliva, R. and Watson, N., 2011. Cross-functional
alignment in supply chain planning: A case study of
sales and operations planning. Journal of
Operations Management, 29(5), pp.434-448.
Heizer, R. and Barry, R., 2013. Operation
Management, Sustainability and Supply Chain
management (Vol. 11). Pearson, UK.
Márcio and et.al., 2012. Sales and operations
planning and the firm performance. International

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