Stratford College: Sales Planning and Operations Report for Tesco

This report provides an analysis of Tesco's sales planning and operations, covering various aspects of the company's business. It begins with an introduction and company overview, highlighting Tesco's position as a major grocery retailer in the UK and its main competitors. The report then delves into Tesco's product and service descriptions, including the launch of new healthy food ranges. Positioning strategies are discussed, emphasizing Tesco's focus on high-quality products at low prices. The report also examines Tesco's market position compared to competitors and its target market segmentation. Furthermore, it explores Tesco's growth strategy using Ansoff's Matrix and the main purposes of sales, such as increasing revenue and satisfying customers. The benefits for customers, including low costs and awareness of new products, are also highlighted. The conclusion emphasizes the importance of sales planning in today's competitive market, followed by a list of references. The report also addresses the assignment brief's requirements by explaining personal selling, the promotion mix, buyer behavior, and the role of sales teams within the marketing strategy, providing examples and definitions to support the analysis.

Sales planning and operations
(TASK 2)

TABLE OF CONTENT
 INTRODUCTION
 COMPANY OVERVIEW
 PRODUCT AND SERVICES DESCRIPTION
 PRODUCT STRATEGIES
 MAIN PURPOSE OF SALES
 PRODUCT MIX
 BENEFITS FOR CUSTOMER
 CONCLUSION
 REFERENCES

INTRODUCTION
Sales planning is very important part of business. So this presentation is related with pr
oduct and services offered by Tesco.
In this positioning strategy of Tesco has been discuss and benefits which customers are
getting are mention in this presentation.

COMPANY OVERVIEW
The company which is taken into consideration for this report is Tesco. It is one of the
biggest grocery retailer in UK.
The enterprise is having large market share and earning great revenues. The main
competitor of Tesco are Aldi, Sainsbury, Asda and others.
In the UK Tesco now has over 2,200 stores ranging from the large Extra hypermarket
style stores to small Tesco Express high street outlets.

PRODUCT AND SERVICES DESCRIPTION
Tesco is launching a new range of healthy
foods to help customers lead healthier
lifestyles. The new brand, Tesco Healthy
Living, will replace Tesco Light Choices
and Tesco Eat Live Enjoy. It aims to give
customers an easy and even more
appealing way to control the amount of
salt, sugar and fats they eat, without
compromising on flavour.

POSITIONING STRATEGIES
Tesco is positioning its product as high quality products in low prices. The advertise
their products as “cheapest price everyday”.
Tesco is in the healthiest position of the big four supermarkets with quarterly sales up
2.2% year-on-year.
It meant the market leader outperformed Sainsbury’s (up 1.2%), Morrisons (up 1.4%),
and Asda (down 0.1%), according to the Nielsen figures for the 12 weeks up to 20
May.

MARKET POSITION OF TESCO IN COMPARISON
OF ITS COMPETITIORS

Products and services offered by Tesco cannot
be attractive to all people in equal terms as
they work as a market place. Their products
have to suit the customers differences in
needs and wants when shopping for
products so instead of catering to one target
audience Tesco instead separate theirs
audience into certain categories.
TARGET MARKET SEGMENTATION

Growth strategy of Tesco Plc
The strategy implemented by Tesco for
capturing the retail market and growth
can be analysed with the help of the
Ansoff’s Matrix.

MAIN PURPOSE OF SALES
Utilise production
Increase company revenues
Provide benefit to society
Satisfying customers.

BENEFITS FOR CUSTOMERS
 Customer are getting products in low cost.
 They get aware about new products and services
 Quality of goods provided to consumers
 Clients get aware about offers and discounts
 It make easy to compare Tesco product with other company goods.

CONCLUSION
Operation and sales planning is having great importance in today's scenario. Because of
competition in market is continuous increasing. It helps to make better decision for
business.
The roles of sales planning is to make better decision for business. Customer behaviour is
another important context which influences sales planning according to customers
only enterprise plan their future sales.