Business Development: Sales Presentation for Amusement Park Trip

This assignment presents a B2C sales presentation focused on an amusement park trip, a service within the hospitality industry. The presentation aims to persuade potential customers to purchase a package, highlighting its features and benefits. It discusses the advantages of the additional service, such as attracting customers and enhancing the company's image. The presentation is supported by a PowerPoint presentation and adheres to specific time constraints. The assignment also includes references to relevant research and articles on customer service and hospitality management, emphasizing the importance of product knowledge, persuasive techniques, and a strong call to action in the sales process. The presentation aims to showcase how such services can boost a company's market presence and revenue generation.

Business
Development
Management
Trip to Amusement Park

Introduction
• Hospitality industry mainly focuses on the service
that they are providing to the customers.
• Customer satisfaction is essential factor to look
after by the company (Study.com).
• Additional service is being provided by the
company so as to attract the customers to avail
the service from them (Legrand, Chen and Sloan).
• Feedback is essential for the improvement of the
services in the market by the company.

Trip to Amusement Park
• The company often provide one day trip to amusement
park, which is included in the package.
• The additional service lure the customers towards the
company so that they can avail the package from the
company.
• The trip can be conducted by the company within $250 to
$750 in Canada.
• These enable the company to expand in the market and
generate revenue in the process.

Advantage of the Additional
Service
• The additional service i.e., ‘trip to amusement park’ will
attract vast number of customers from the marketplace.
• Enables the company to become popular in the market
with the attractive additional service within the package
(Molina-Azorín et al 45).
• Enhance the image of the company in the market.
• Helps in building the awareness regarding the service
that the company is providing to the customers
(Giebelhausen et al 117.

References
• Legrand, Willy, Joseph S. Chen, and Philip Sloan. Sustainability in the Hospitality
Industry 2nd Ed: Principles of Sustainable Operations. Routledge, 2013.
• Molina-Azorín, Jose F., et al. "The effects of quality and environmental management
on competitive advantage: A mixed methods study in the hotel industry." Tourism
Management 50 (2015): 41-54.
• Giebelhausen, Michael, et al. "Touch versus tech: When technology functions as a
barrier or a benefit to service encounters." Journal of Marketing 78.4 (2014): 113-
124.
• Study.com. "Sectors & Services Of The Hospitality Industry - Video & Lesson
Transcript | Study.Com". Study.Com, 2020,
https://study.com/academy/lesson/sectors-services-of-the-hospitality-industry.html.