Communication Project: Developing a Sales Presentation for Cetaphil

This project presents a comprehensive sales presentation for Cetaphil Gentle Skin Cleanser, a product designed for sensitive skin. The report outlines the key steps in creating an effective sales pitch, including attention-grabbing techniques, product benefit discussions, and the use of visual and auditory aids. It details four common delivery methods: impromptu speaking, manuscript presentations, extemporaneous presentations, and memorized speaking. Furthermore, the report provides tips for speakers addressing the media, recommending planning, practice, audience engagement, and attention to body language. Visual aids such as flip charts and auditory aids like live speakers are suggested to enhance the presentation. Strategies to improve message effectiveness, such as simplification and the use of suitable communication channels, are also explored. Additionally, the project includes a business letter and a memo to demonstrate formal and informal communication skills related to the Cetaphil product campaign, highlighting the product's benefits and the campaign's objectives. The report concludes by emphasizing the importance of these skills in future marketing endeavors.

Running head: COMMUNICATION PROJECT 1
Communication Project
Student name
Institutional affiliation

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Sales Presentation
A sales presentation involves different strategies that are applied in persuading people to
purchase a certain product or service (Wynn, 2015). This entails creating descriptive
information, which expresses the products or services in either a formal or informal manner in
order to increase the interest of the audience in the items sold (Johnson, 2015). A good sales
presentation of a product should aim to create both audible and visual impressions upon the
targeted audience. Thus, the sales presentation needs to incorporate both vision and hearing
senses of the audience in increasing the attractiveness of the products. Importantly, sales
professions are required to make adequate preparations for delivering the presentation in order to
capture the audience’s attention. This paper outlines the steps of creating a sales presentation
based on the Cetaphil Gentle Skin Cleanser. The product is used in cleaning and soothing
delicate skin with non-irritating effects (Hornby et al., 2016). The first step in creating a sales
presentation for the product is to use attention-grabbing sentences that are relevant to the
audience. Second, develop a connection between the product and the audience by discussing its
benefits. The third step is to animate the sales presentation. The fourth step is to use physical
demonstrations such as whiteboards in the presentation.
Describe the four common delivery methods of communicating ideas
A variety of delivery methods will be employed in communicating the ideas about the
product. Delivery is crucial in enhancing the effectiveness of the sales presentation and product
ideas. The delivery methods of the sales presentation need to increase the formality of the
product for the willing audience (Blakeman, 2018). The four common delivery methods in
communicating ideas include impromptu speaking, manuscripts presentations, extemporaneous
presentations, and memorized speaking of the product. The impromptu speaking strategy entails

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presenting the benefits of the product to animated audience with minimal preparation. This
strategy of communicating ideas should involve gathering enough thoughts about the product. In
manuscript presentations, communication of ideas stresses on word-by-word information about
the product in order to effectively address the customers’ emotions on the products (Shifrin,
Brown, Hill, Jana & Flinn, 2015). Extemporaneous presentations are delivery strategies that are
properly rehearsed to create meaningful ideas about the product. On the other hand, memorized
speaking involves gathering enough information about the product and delivering the ideas based
on recited messages.
Recommend tips for speakers addressing the media
Speakers addressing the media should possess high self-confidence in enhance the
reputation of their reputation as well as the effectiveness of the sales presentation. In order to
become better presenters, the speaker should use appropriate tips in addressing the product
(Baverstock & Bowen, 2019). Fundamentally, the speakers need to plan appropriately for
ensuring the success of the communication in the sales presentation of the product. After
planning for the communication, the speakers should practice to boost their confidence and
compel the customers in purchasing the product. Besides, the speakers should engage with the
audience in order to enhance the audience’s participation in the communication. The other tip
involves paying attention to the audience’s body language while presenting the product.
Significantly, these tips help the speakers to influence positive thinking in the listeners.
Recommend visual and auditory aids
Maintain visual and auditory aspects in communication is a bit challenging to presenters.
Therefore, the speakers need to master different visual and auditory aids in establishing links

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with the audience. Some of the visual aids that may be used include flip charts, posters,
photographs and charts (Dimmick, 2017). Accordingly, auditory aids such as live speakers and
prerecorded voices may be used by the speakers in enhancing the effectiveness of the sales
presentation.
Describe the strategies used to enhance the effectiveness of the message
The effectiveness of the message is highly dependent on the communication’s credibility
(Villa, Gonçalves & Villy Odong, 2017). Effective messages create a positive impact in the way
the audience’s perception is directed towards the information presenter. Some of the strategies
involved in enhancing the message’s effectiveness include simplifying the message,
understanding the audience, using suitable communication channels, and avoiding
communication barriers while presenting the message.
Business Letter
Student name
Institution
Address
Phone number
E-mail
15/6/2019

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Supervisor name
Supervisor
Institution name
Address
Re: Campaign for Cetaphil Gentle Skin Cleanser Product
Dear (supervisor name),
I am writing to inform you of the campaign for the Cetaphil Gentle Skin Cleanser product. The
campaign aims to address the benefits of the product to the possible audience. Cetaphil Gentle
Skin Cleanser product is a gentle skin cleanser that is used to soothe delicate skins with non-
irritating feeling. The product is carefully designed for all types of skins in order to care for the
skins of customers. In cleansing the skin, the product causes a moisturizing feeling that leaves
the skin soft and smooth by removing the applied oils on the skin.
After using the product for about 5 years, I have found it suitable to campaign for its use among
the interested persons. The campaign is, therefore, directed towards users who have had
problems with their skin and are anticipating for soft and smooth skins. In order to increase the
awareness of the audience in the product, the campaign incorporates different strategies that
intend to effectively communicate the product’s usefulness to the customers.

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This letter is hence meant to notify you of the campaign strategy that aims to improve the use of
the Cetaphil Gentle Skin Cleanser products among different users of varied ages. The letter is
also aimed to seek support from you on how the campaign can be improved to increase the
effectiveness of the message. I appreciate for your continued support.
Respectfully,
Student name
Memo
MEMORANDUM
TO: Coworkers
FROM: Student name
DATE: 15/6/2019
SUBJECT: Campaign for Cetaphil Gentle Skin Cleanser Product
I am writing to inform you that I am currently campaigning for the use of the Cetaphil Gentle
Skin Cleanser products in cleansing and softening of skin. The product is essential in cleaning
the skin parts of the body including the face and hands. It is ideal for cleaning and softening the
body and face with non-irritating effects. Based on researched information, Cetaphil Gentle Skin
Cleanser is highly recommended by dermatologists in rinsing delicate skin parts by leaving
behind moisturizing effects. Significantly, the product can be used by people of different age
groups.

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Due to these advantages, the campaign anticipates to attract a large audience that will probably
use the product. The campaign’s move aims to increase the number of customers using the
product in cleansing of skin parts. Therefore, I welcome you to support this campaign in
ensuring that the product realizes higher sales.
Yours sincerely,
Student name
Summary
This paper aimed to create a sales presentation for a product. The selected product for the
project was Cetaphil Gentle Skin Cleanser product. This product is greatly recommended for
cleansing the skin with zero irritation effects. It functions by moisturizing the skin, therefore,
leaving the part on which it is applied with soft and soothing feeling. In creating the sales
presentation, several steps are followed. The first step involves using attention grabbing
sentences in the opening part of the sales presentation. Second step entails developing a
connection between the product and the audience through discussing its products. The third step
encompasses animating the product by using visual and auditory aids. The fourth step in creating
the sales presentation involves applying physical demonstrations such as whiteboards in
presenting the product’s information. After creating the sales presentation, four common delivery
methods are used in communicating the ideas. The common strategies include manuscript
presentations, impromptu speaking, memorized speaking, and extemporaneous presentations.
The most recommended visual and auditory aids that increase the effectiveness of message
presentation include flip charts, posters, photographs, and live speakers. In addition to the

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auditory and visual aids, the speakers need to apply different strategies while communicating the
message. In order to make the messages more effective, the presenters should make the messages
more simplified and adopt the suitable communication channels. In addition to creating a sales
presentation, the project improved my knowledge in presenting information using memorandum
and business letter. The business letter presents official communication about a certain idea. For
instance, it was used in the project to communicate the purpose of the product’s campaign to the
supervisor. The writing activity will be beneficial in future career activities by helping me to
prepare both formal and informal product campaigns in order to increase the customer
segmentation.

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References
Baverstock, A., & Bowen, S. (2019). How to market books. Routledge.
Blakeman, R. (2018). Integrated marketing communication: creative strategy from idea to
implementation. Rowman & Littlefield.
Dimmick, S. (2017). Successful Communication Through NLP: A Trainer's Guide. Routledge.
Hornby, S., Walters, R., Tierney, N., Appa, Y., Dorfman, G., & Kamath, Y. (2016). Effect of
commercial cleansers on skin barrier permeability. Skin Research and Technology, 22(2),
196-202.
Johnson, J. S. (2015). Qualitative sales research: An exposition of grounded theory. Journal of
Personal Selling & Sales Management, 35(3), 262-273.
Shifrin, D., Brown, A., Hill, D., Jana, L., & Flinn, S. K. (2015). Growing up digital: Media
research symposium. American Academy of Pediatrics, 1, 2015.
Villa, S., Gonçalves, P., & Villy Odong, T. (2017). Understanding the contribution of effective
communication strategies to program performance in humanitarian organizations.
Journal of Humanitarian Logistics and Supply Chain Management, 7(2), 126-151.
Wynn, G. W. (2015). The effects of a salespersons’ credibility on other salespersons and sales
managers. In Proceedings of the 1987 Academy of Marketing Science (AMS) Annual
Conference (pp. 353-358). Springer, Cham.