Sales Management Principles and Techniques for Argos, Holborn Store

This report analyzes sales management principles and techniques, focusing on their application within the retail environment of Argos, specifically at the Holborn store. It explores effective sales pitches, emphasizing the importance of understanding market dynamics, product quality, and customer needs. The report details key selling principles, such as building relationships and addressing customer problems, and examines ways to conduct successful sales pitches. It differentiates between cold, warm, and hot calling methods, providing insights into their benefits. Furthermore, the report offers suggestions for Argos to enhance customer relationships through innovative sales techniques and strategies. The conclusion emphasizes the need for businesses to adopt sales strategies to foster long-term customer relationships, maximize sales performance, and achieve a competitive edge and higher profitability.

Analyze and apply principles of
successful selling

Cover Content
• Introduction
• Sell and pitch Argos products in the Holborn store
• Key principles and techniques for successful selling
• Ways to conduct a successful sales pitch to customers in Argos store
• Benefits and differences of cold, warm and hot calling
• Suggestion on how Argos can improve customer relationships
• Conclusion
• References

Introduction
Sales management is mainly considered as the procedure of maximize sales team,
coordinating activities of the department and then its implementation with the
usage of techniques so that predefined sales target could be achieved. This
presentation is based on Argos which belongs to retail sector. It will provide
clear explanation on analysis of several principles of selling and its implication at
marketplace.

How to properly sell and
pitch Argos products in the
Holborn storeSales pitch is often termed as the effective technique used by salesperson in order to
persuade its targeted audience to purchase the product offered by them. Some of
the common ways are specified as below:
• Better understanding over market:
• By improvising quality of products and services:

Key principles and techniques for successful selling
There are range of selling principles which are adopted by the businesses with the
motive of formulating better relationship with the customers which contributes in
the attainment of long terns organizational success. Some of the common selling
principles that helps in developing strong relationships with the customers are
stated as below:
•Selling is about relationships
•Selling is not about company offering, but customer’s problem

Ways to conduct a successful sales pitch to
customers in Argos store
Some of the common ways to maximize sales pitch among customers in Holborn store
are stated as below:
• Initially it is important for sales head to emphasize on customers need and
requirements so that they can easily convince them accordingly.
• Also, sales team is also required to focus on customer purchasing power of
customers in order to finalize prices of product accordingly.

Benefits and differences of
cold, warm and hot calling
Marketing department uses several key words or jargon that in their team while
performing their work. Calling is mainly determined as the main process through
which they pitch their potential customers. Here, it has been seen that marketing
department often makes use of several calling types such as cold and hot calling
in order to convince its potential customers to make purchase from them.

Suggestions to Argos CEO to introduce some innovative and recent sales
technique
By evaluating existing selling techniques of Argos as well as external market
situations, it can be said the respective company is required to bring innovation
in its sales technique so that they can succeed at marketplace. Few of the best
recommended sales techniques for this company are specified as below:

Suggestion on how Argos can improve customer
relationships
Every company aims to develop strong relationship with its customers so that they
can improvise their performance and gain competitive edge. With reference to
the current scenario, few recommendations are provided to the associated
manager so that better relationship can be formulated with the customers. These
recommendations are specified as below in detailed manner:

CONCLUSION
On the basis of overall information developed in the whole presentation, it is
concluded that every business organization is required to develop several
strategies in order to develop its long term relationship with its customers. For
this, businesses have to include key principles of selling which supports them in
maximizing their sales performance that leads to attainment of competitive edge
as well as higher profitability.

References
Evans, N., Stonehouse, G. and Campbell, D., 2012. Strategic management for travel
and tourism. Taylor & Francis.
Goebel, D. J., Deeter-Schmelz, D. R. and Kennedy, K. N., 2013. Effective Sales
Management: What Do Sales People Think?. Journal of Marketing Development and
Competitiveness. 7(2). pp.11-22.
Havaldar, K. K. and Cavale, V. M., 2017. Sales and Distribution Management, 3/e:
Text & Cases. McGraw-Hill Education.